Articles Page 2
May 7, 2026 at 3:58 AM
This document initially was meant to remain internal to SWMS, not to be published. The workshop's mission: how to pitch indie experts with a bit of arrogance to them. Its context: as time goes on, the number of friendlies will diminish while the number of head cases will rise. Early versions of this…
May 6, 2026 at 2:52 AM
If your client can talk about high-performance technology, here are some conversational highways to pitch success.
May 4, 2026 at 1:05 PM
This cheat sheet will introduce you to 19 indie prophets of agentic AI, those with a newsletter or a podcast or who speak on the topic. It's OK to be late to this party. Everyone is. Even the experts struggle.
May 4, 2026 at 5:50 AM
Sales is fundamental to any kind of business. And yet, strangely, there's not a lot of vertical focus on sales success. Here's a cheat sheet on back doors to sales-focused earned media in the form of newsletters and podcasts.
May 1, 2026 at 1:21 PM
Surprisingly, there's quite a few solid podcasts in this well-worn B2B niche, and they appear to be pitchable. Happy hunting.
April 29, 2026 at 2:35 PM
Welcome to the fifth installment of They Said It, a fun, easy-to-scan column that comes from the mouths of others. Let us how you like it!
April 21, 2026 at 4:15 AM
When you look out of a jet plane window at 35,000 feet, it looks like you're flying very slowly as you look down at the earth. The truth is you're flying at 550–600 mph over the ground. It just doesn't seem that way.
April 20, 2026 at 1:35 PM
Paige writes about enterprise AI from a strategic, CIO/CAIO lens. She closely watches the news and trends in this space; not just the biggest players but those making moves here.
April 19, 2026 at 12:00 AM
After a thorough scrubbing, you still have 177 clubs to crash. Many shops no longer assign a job slot to somebody that does nothing but manage contributions. The trend: it's a shared duty.
April 15, 2026 at 2:08 PM
Welcome to the fourth installment of They Said It, a fun, easy-to-scan column that comes from the mouths of others. Let us how you like it!
April 8, 2026 at 3:15 PM
A senior AE is a coach for experts. The value they bring is not superior knowledge. It’s a complementary vantage point.
April 2, 2026 at 3:53 AM
Welcome to the third installment of They Said It, a fun, easy-to-scan column that comes from the mouths of others. Let us how you like it!
March 25, 2026 at 10:40 AM
This cheat sheet is focused on the business aspects of the cybersecurity industry. These are the podcasts that you can actually get your client on, as opposed to, "OMG, Russian punks have taken down the airport in Singapore."
March 25, 2026 at 2:13 AM
Madison writes about AI and tech from a market investor lens. She closely follows the biggest players in AI.
March 25, 2026 at 2:04 AM
Growing up, I LOVED to cook. I used to join cooking competitions with my dad, sister and grandma. My dad and I would never miss an episode of Hell’s Kitchen and use every chance we got to evaluate every dish as if we were Gordon Ramsey – critiquing flavor and presentation.
March 25, 2026 at 1:29 AM
Molly covers stories at the intersection of corporate ambition and human/ethical friction. Most of her stories focus on where institutions—corporations, platforms, private equity firms, tech giants—create costs that ordinary people absorb.
March 24, 2026 at 11:47 AM
This one is pretty niche-y, isn't it? Well, that's why you subscribed to SWMS; there's no place we won't go for you. Interesting mix of targets here. Enjoy and good luck.
March 24, 2026 at 7:09 AM
Pretty soon, "reporters" won't write much anymore. Instead, they will select the raw materials for a given content project, assemble them, and observe as AI does the manufacturing.
March 19, 2026 at 5:36 AM
Welcome to the second installment of They Said It, a fun, easy-to-scan column that comes from the mouths of others. Let us how you like it!
March 17, 2026 at 12:04 PM
A comprehensive model of every asset you can bring to a reporter writing a feature story — organized by the DIKW hierarchy from raw data to wisdom.