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SWMS Counsel: Cyber Insurance and Your Opportunity
September 19, 2026 at 12:02 PM
The Five Eyes cyber agencies, including NSA and CISA, warned in June that AI is shrinking the gap between discovering a vulnerability and exploiting it: "The timeline is not years, it is months." Such a possibility has implications for an agency and its clients. Make that a profit center before the…
They Said It: Week of Sept. 14, 2026
PR
September 16, 2026 at 4:10 PM
Drop a line and let us know what you've heard!
Cheat Sheet: Podcasts for Founders and Startups
September 11, 2026 at 8:28 AM
Producing this cheat sheet was a bit of a gut check. So many founder podcasters ignore pitches. Why list them? But what about stretch goals? No guts, no glory. In the end, with rare exception, we chose to stock the pond with fish that might bite.
Cheat Sheet: Key Players at Informa TechTarget
September 11, 2026 at 3:48 AM
This SWMS cheat sheet aspires to illustrate where the strategic thinking takes place across Informa TechTarget. As we approach 2027, consider establish dialogues along the lines off "Where do you want to take your franchises next year? I can be a resource for you."
Funding Coverage of Series A and Series B -- Jun. 9 thru Sept. 8
September 8, 2026 at 4:44 AM
Tech PR takeaways galore in our exclusive analysis of this summer's Series A and Series B funding coverage.
Deep Dive: Informa TechTarget
September 5, 2026 at 6:40 AM
Tech PR often misses the big picture with Informa TechTarget. That's why SWMS is presenting this overview of this publicly-held company.
They Said It: Week of Aug. 30, 2026
PR
September 1, 2026 at 4:27 AM
Lots of media moves this time.
Cheat Sheet: Case Study Reporters (updated)
August 31, 2026 at 12:30 PM
Subscribers have been asking about case study targets. So we went to work, updating this cheat sheet with fresh names, using our new cheat format. 
SWMS Research: Fortune Has Run 33 Survey Stories So Far in '26. Here's the Formula.
August 30, 2026 at 11:12 AM
Fortune has run 33 survey stories so far in '26 — eight in August alone. There are more to come. We spotted a formula. You can steal it and apply it even to B2B publications.
Recipe Card: Carl Franzen & Michael Nuñez, VentureBeat
August 30, 2026 at 3:10 AM
Executive editor Carl Franzen & editorial director Michael Nuñez are two sides of the same coin. And I don’t mean that because they are both a part of the editorial leadership team at VentureBeat. Both of them cover the same topics, but from different sides.   
Cheat Sheet: Security Indies Active on Black Hat 2026
August 26, 2026 at 2:20 AM
Many of the original security indies already have gone on to make cyber history. Do they still need to show up at Black Hat? These four didn't. Time marches on. Read on to stay current with the Indies who stayed plugged in.
Cheat Sheet and Deep Dive: Predictions 2027
August 18, 2026 at 4:55 AM
It may be too early to predict 2027, but it's not too early to build a relationship with the reporters who will publish your predictions.
They Said IT -- Week of Aug. 17, 2026
PR
August 15, 2026 at 2:02 PM
If you enjoy They Said It, please tell a friend!  
Traffic apocalypse? Here's What the Numbers Really Say
August 11, 2026 at 5:27 AM
SWMS has tracked web audiences for three years, thanks to our friends at Similarweb. Of course you know traffic has dropped -- but not uniformly! Our latest deep dive suggests the way forward.
Cheat Sheet: Software Development Influencers
August 4, 2026 at 4:19 AM
Here's who the best coders turn to for insights. Most of these influencers are not big content producers, although some are. Mostly, they have lots of followers on social.
Cheat Sheet: 25 B2B Influencers (updated)
July 31, 2026 at 10:30 AM
This cheat sheet originally was published in March 2026. This week, we republish this content with badges categorizing these influencers in four different personas -- decision-shapers -- sense-makers -- validators -- amplifiers You can click on each badge in the cheat sheet for definitions. There is…
They Said It -- Week of Jul. 30, 2026
PR
July 30, 2026 at 4:15 AM
If you enjoy They Said It, please tell a friend!
Cheat Sheet: CEO Interview
July 27, 2026 at 3:05 PM
Coming Soon: A Daily Video Program from Fortune
July 22, 2026 at 3:11 AM
Get ready for the imminent launch of Fortune Daily, a daily video show built to showcase the journalism Fortune delivers in print, online, and onstage. 
They Said It -- Week of Jul. 20, 2026
PR
July 20, 2026 at 9:48 AM
Tips and a laugh or two this time...