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Cheat Sheet: Creator Targets
Cheat Sheet: Luxury Gift Guides
Cheat Sheet: Design Targets
Cheat Sheet: Design Podcasts
Cheat Sheet: Reporters Who Cover Rural Healthcare
Cheat Sheet: Chatbot Reporters
SWMS Service Resumes Today
Christy A. Whitmore, 1962-2024
Cheat Sheet: Forbes Contributors
SWMS Q&A: Jon Fortt, CNBC
Q&A: Jim Aley, Deputy Editor, Bloomberg Businessweek
Q&A: Timothy B. Lee, ‘Understanding AI’
Q&A: Eric Savitz, EIC, General Motors
>> STRATEGIES
Make A Two-Person Podcast Out Of Any Text File Or PDF
Business Insider Misses The Mark
Deep Dive: Fortune’s Edit Churn in 2024
Cheat Sheet: Creator Targets
Cheat Sheet: Kubernetes Targets
Cheat Sheet: Cloud Targets
YOUR ACCOUNT
FRIDGE NOTES
Follow Anthropic’s Steve Mnich For Guidance on Claude
Steve is a longtime friend of SWMS and worked at subscriber LaunchSquad before moving on to IBM, Salesforce and now Anthropic. Steve knows exactly how to harness Claude’s power for comms purposes. Follow him and learn.
Google Hoses Publishers
Press Gazette has a great story about Google reintroducing AI summaries into search results — less so in queries about breaking news, but definitely when someone searches for trend or how-to info. Convenient for users, maybe… but publishers stand to lose a ton of long-tail traffic because of this. No wonder the vast majority of publisher “innovation” is about commerce or consulting and no longer builds upon journalism.
MIA: CNBC’s ‘My Biggest Lessons’
CNBC Make It had a popular video franchise called My Biggest Lessons, in which CEOs shared something valuable that they learned along the way. No new segments have appeared since May 31. We’ll monitor this for you.
Fortune Succeeding In Edit But Not In Sales
Great reporting from Mark Stenberg at Adweek. Two departures on the sales side seem to have hurt. The story also suggests that former Fortune CEO Alan Murray — who said he was retiring — may turn up at WSJ. Fortune is said to have released Murray from his noncompete, taking his word that he was ending his career.
Adweek subscription required.
The Fortune Five: Where Are They Now?
Ten months ago SWMS spotlighted five up-and-coming Fortune reporters, suggesting that PR get to know these rookies. Where are they now? Jane Thier continues to excel in the Success section. Ruth Umoh now edits Next To Lead. Kylie Robison split for The Verge. Rachyl Jones is a fellow at Semafor. Alexandra Sternlicht this summer won a Knight-Bagehot fellowship at Columbia. Competition for this is brutal — congrats Alexandra!