Tech Media Insight Since 1998

You may know John Kell as the author of Fortune's weekly newsletter, CIO Intelligence. You'd be right, but John's work also shows up in Fast Company and Business Insider. Few other freelancers have such impact.

September 19, 2024

SWMS Q&A: Brendan Vaughan, Editor-in-Chief, Fast Company

Fast Company EIC Brendan Vaughan had a busy week this week, chairing the publication's tenth annual Innovation Festival. On Sept. 11 Brendan made time for the following SWMS Q&A, in which he discussed the role of AI in innovation...

September 8, 2024

SWMS Q&A: Jon Fortt, CNBC

No one interviews more CEOs than Jon Fortt. Now in his 14th year at CNBC, the TV co-anchor and podcaster enjoys interviewing founders too. Jon likes to explore the minds of responsible people -- fully responsible, for everything. That's where the lessons are.

>> STRATEGIES

July 9, 2025

SWMS ‘Sound Thinking’: Rafe Needleman’s AI Advice For AEs and SAEs

You need to be logged in to view this content. Please Log In. Not a Member? Join Us

July 6, 2025

SWMS Deep-Dive: Substack

Think about when clients first started asking you about podcasts. Five years ago? 10? Podcasts were invented more than 20 years ago.

July 2, 2025

AI Cracks the Code on WSJ CIO Journal

You've always known that it's tough to crack the WSJ CIO Journal. Now thanks to Google Gemini 2.5 Pro and Claude Sonnet 4, you now know exactly why, and exactly what you can do about it.

June 8, 2025

Analysis/Cheat Sheet: Getting Beyond the Grief of the Layoffs

January 31, 2025

A Profile Isn’t Just a Profile: Inside Fortune’s Portrayal of Nike’s New CEO

January 10, 2025

The Atlantic: Deconstructed Through AI and Ready to Pitch

>> MORE STRATEGIES

>> RESEARCH

July 7, 2025

Updated Cheat Sheet: Reporters Who Cover Cybersecurity Surveys

Here's a cheat sheet comprising 11 reporters who recently covered a cybersecurity survey as news. We carried over three targets from our Sept. 2022 cheat sheet; all other names are new.

June 25, 2025

Reporters Who Cover AI in Search

You need to be logged in to view this content. Please Log In. Not a Member? Join Us

June 22, 2025

Cheat Sheet: Tier 1 F2F Event Contacts (Updated)

Here’s a cheat sheet on whom to approach and pitch in selected Tier 1 event operations, updated from the Jan. 2024 version. Unlike reporters, event influencers have no content to review.

June 3, 2025

Cheat Sheet: Tier 2 Opportunities in AI

>> MORE RESEARCH

YOUR ACCOUNT

FRIDGE NOTES

Ron Miller’s Bosses at Boldstart Raise $250M

July 9, 2025

The former TC star reporter picked a good place to go. Here’s his latest.

ChatGPT Caught Lying

July 5, 2025

When Axios prompted ChatGPT for basic background research on Wealthfront’s confidential IPO filing last week, the bot confidently detailed a Wealthfront investor deck. The problem? It appears to be entirely made up.

Axios Belatedly Launches A Business-of-Media Event Franchise

June 26, 2025

Indy media business experts Brian Morrissey and Jacob Cohen Donnelly have built two very successful businesses with both newsletters and face-to-face events. Axios has noticed this and has decided to get into the event space focusing on the economics of publishing, which of course is a topic close to home. Announced this week: an Axios event coming up in September. Hosts: Sara Fischer and Kerry Flynn.

Now In Beta, HBR’s AI Search Engine

June 24, 2025

This is a great way to monetize the archives.

ServiceNow Throws Money at Fortune to Jumpstart AI Spending

June 24, 2025

ServiceNow has launched a special report on Fortune to jumpstart strategic spending on AI, illustrating workarounds for implementation problems, and otherwise illuminating the path to integrating AI into software operations. This is a branding exercise, of course, and perhaps is a sign that earned media is just not going get a strategic job done.

AIQ shows a big idea and how to leverage the prestige of Fortune without having to pitch stories to accomplish that same objective: you can just buy shelf space. In the case of AIQ, Fortune hired freelancer Sage Lazzaro — who used to work on staff there to create high-level content. So let’s keep an eye on this project, monitoring how well-respected it is… and whether its content gets surfaced in search engines.