SWMS Q & A: Jared Council, Journalist

Jared Council is one of a kind. Yes, he covered AI for the WSJ, which is sort of a conventional thing for a good reporter

Dossier: Dylan Sloan, Fortune

Fortune editorial fellow Dylan Sloan will turn 24 in May. If you happened to visit Freeport a year or two back, you might have run

Cheat Sheet: AI Awards Lists

Here's a cheat sheet on AI awards. It's a mix of emerging companies, cool tools and extraordinary individuals that set examples for everyone else.

SWMS Dossier: Belle Lin, WSJ CIO Journal

If tech journalism had its own 30 Under 30 list, Belle Keni Lin certainly would be on it. The 28-year-old WSJ reporter started her career



FT Expands Coverage of Tech and VC

For most tech PR pros, the Financial Times isn't top-of-mind. That may change. Last month the FT expanded its San Francisco-based bureau to "deepen its coverage of technology companies, venture capital

Deep Dive Part 1: When Gen AI Writes The Pitch

Just for fun, try creating the story pitch after the story is written. We did that this week, using generative AI. We pasted an already-published story into each of three GenAI

Deep Dive Part 2: Your New Job? VP of Pitch Analytics

It's 2026. You've got a new job, earning $250K a year as "VP, Pitch Analytics." You've got a modest budget to retain freelance tech reporters. You manage an intern.

Here’s Who Has The Most Loyal Readers In Tier 1

Why would tech PR pros care which tier 1 titles have the most loyal readers? Why does loyalty — or the lack thereof — matter? Pitching requires deep knowledge of

Updated Cheat Sheet: Identity & Access Management

Our previous IAM cheat sheet was less than a year old but needed a good scrub. Fewer reporters cover IAM these days. We did find 11, whose names are below.

Updated Cheat Sheet: Reporters Who Cover Cybersecurity Surveys

Here's a cheat sheet comprising 11 reporters who recently covered a cybersecurity survey as news. We carried over three targets from our Sept. 2022 cheat sheet; all other names are



For Years, Forbes Ran A Shadow Web Site That Tricked Advertisers

What a terrific scoop from the WSJ’s Patience Haggin: Forbes for years operated a shadow, tiny-traffic web site — at www3.forbes.com — that housed advertising bought to run on the big-traffic Forbes.com site. Advertisers paid for the real site but were placed on the spammy shadow site. After WSJ broke the story, Forbes took the shadow site offline. One quote from the story: “Imagine if a car dealership slapped a Lexus sticker on an economy Toyota and sold it to you as a Lexus.”

Publishers Using Gen AI To Improve Their Own Search

Digiday’s Sara Guaglione has a great scoop on how several publishers — including the FT, Forbes, Business Insider, The Guardian and others — are using gen AI tools to improve their own search engines. One publisher told Sara that site search historically is “not a widely-used function.”