Tech Media Insight Since 1998

Venture capital reporter Natasha Mascarenhas loves to share, and people care. Perhaps you are among her 46,000 followers on Twitter. Few can post a Tweet

June 12, 2023

SWMS Q&A: Victor Dey, Tech Editor, VentureBeat

Victor Dey is a data scientist who discovered tech journalism. Often it's the other way around. In any case, VentureBeat gets the win: Victor writes

June 5, 2023

Isabelle Bousquette: Fearless Storyteller, Tireless Reporter

More often than not, studying a reporter's copy reveals much about the man or woman who wrote it. That's just not the case with WSJ

>> STRATEGIES

September 27, 2023

The SWMS-Semrush Top 15 Index: Surprises Galore

Cheat Sheet: Project Management Targets

As a product category, project management software has lasted 40 years or more. PM was never marginalized/subsumed by office suites, or forsaken by IT buyers.

September 25, 2023

Cheat Sheet: Cybersecurity Podcasts

We offer 19 cybersecurity podcasts, the vast majority being from independent experts. We omitted podcasts produced by vendors (or tried to), and those that were obviously pay-to-play. You'll find lots

September 12, 2023

Cheat Sheet: Quantum Security Targets

In this short and sweet cheat sheet, we've got eight targets focused at least in part on quantum security. This is still a nascent field, though the "quantum" term has

September 11, 2023

Cheat Sheet: CEO Profiles

September 8, 2023

Cheat Sheet: ‘AI in Healthcare’ Targets

September 8, 2023

Cheat Sheet: Leadership Podcasts

September 6, 2023

Cheat Sheet: Banking/Fintech Targets Based in NY

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FRIDGE NOTES

NYT Rolls Out ‘Enhanced’ Bio Pages for Its Reporters

September 22, 2023

Here’s how Mike Isaac presents himself. A single perfunctory paragraph doesn’t cut it anymore in a world of disinformation and synthetic, AI-generated content where no one really knows the agenda. The NYT wants to get out in front of that, especially before the 2024 elections heat up. Read the background behind this in Vanity Fair.

Louise Story On How Smart Journalists Are Using AI

September 22, 2023

Legendary journalist Louise Story reveals how the smartest edit shops are using AI. Here come the flexicles.

‘Time’ Doubles Its POV Content

September 18, 2023

Sara Fischer of Axios nails another scoop: Time is merging its Time Ideas section into a new one, called Time100 Voices. It doesn’t promise big opportunity for tech PR — it aims so high that only the Benioffs and Nadellas stand a chance.

Latest Semrush Research: Mental Health A Top Concern Worldwide

September 18, 2023

Recent research from Semrush, a data partner of ours, reveals the most searched societal issues based on average monthly Google searches between January 2019 and June 2023, and how they rank across 35 countries. Searches related to mental health are skyrocketing.

Marshall Kirkpatrick Renamed His AI Newsletter

September 15, 2023

It is now called AI Time To Impact, and if you care about what’s real in AI and when we need to care about it, AI Time To impact is a must-read.

Much of Gen Z Searches on Social, Not Google

September 12, 2023

Says Digiday today: 40 percent of Gen Z uses TikTok or Instagram when searching for lunch recommendations. The younger you go, the tighter the grip held by platforms. Musk’s calculation that few will ever leave X might not be too far off in the long run.