The Latest
May 18, 2026 12:14 PM
A long, long time ago (in 2016), if you had an announcement that involved anything that could be perceived as AI was routed through the resident “AI and Emerging technology” reporter.
Now, pitching “AI reporters” as a category is meaningless since every major outlet covers AI now and…
If you're new here, welcome! Sam Whitmore’s Media Survey (SWMS) produces research and analysis that helps tech PR pros pitch more effectively.
SWMS interviews business and technology editors and publishes their advice and commentary. We also analyze published work and deliver insights that help tech PR pros land coverage today and build relationships for the long run.
Tech Media Intelligence for the AI Era. Since 1998.
AI & Tools View all »
May 20, 2026 at 7:25 AM
Context is everything when it comes to LLMs and retrieval. What are you trying to get at? What is the scenario?
May 18, 2026 at 12:14 PM
A long, long time ago (in 2016), if you had an announcement that involved anything that could be perceived as AI was routed through the resident “AI and Emerging technology” reporter.
Now, pitching “AI reporters” as a category is meaningless since every major outlet covers AI now and…
May 18, 2026 at 5:52 AM
With a big assist from Claude Opus 4.7, SWMS busts some myths about AI discovery. If you sell such services, it might be time to revise the deck.
May 4, 2026 at 1:05 PM
This cheat sheet will introduce you to 19 indie prophets of agentic AI, those with a newsletter or a podcast or who speak on the topic. It's OK to be late to this party. Everyone is. Even the experts struggle.
March 17, 2026 at 12:04 PM
A comprehensive model of every asset you can bring to a reporter writing a feature story — organized by the DIKW hierarchy from raw data to wisdom.
March 7, 2026 at 3:11 AM
Good luck finding anybody who likes AI checkers. They can't be trusted. Here's a recent dialogue from LinkedIn.
March 3, 2026 at 6:20 AM
Here is a clever use of AI, and it's a technique you can steal. Check out this story that appeared in Nieman Lab last month. It documents the fact that the New York Times has been monitoring right-wing podcasts for a certain trend -- basically that MAGA is fraying over Donald Trump's handling of the…
Cheat Sheets View all »
May 20, 2026 at 11:26 AM
Here's an assortment of SMB-ish targets in media brands; SMB itself is not profitable territory for publishers these days. Legions of creators have seen to that.
May 20, 2026 at 10:48 AM
Here's brief spotcheck of rate ranges for paid content in six top publications. The information was gleaned from rate cards. Note that everything is negotiable: The more you buy, the lower the rate.
May 16, 2026 at 3:57 AM
You just don't see that many case studies anymore, sometimes because the end user's legal department doesn't permit them. Other times, they are saved for owned media purposes. But there remain a few publications that do specialize in them. Here are the related targets.
May 6, 2026 at 2:52 AM
If your client can talk about high-performance technology, here are some conversational highways to pitch success.
May 4, 2026 at 1:05 PM
This cheat sheet will introduce you to 19 indie prophets of agentic AI, those with a newsletter or a podcast or who speak on the topic. It's OK to be late to this party. Everyone is. Even the experts struggle.
May 4, 2026 at 5:50 AM
Sales is fundamental to any kind of business. And yet, strangely, there's not a lot of vertical focus on sales success. Here's a cheat sheet on back doors to sales-focused earned media in the form of newsletters and podcasts.
May 1, 2026 at 1:21 PM
Surprisingly, there's quite a few solid podcasts in this well-worn B2B niche, and they appear to be pitchable. Happy hunting.
April 19, 2026 at 12:00 AM
After a thorough scrubbing, you still have 177 clubs to crash. Many shops no longer assign a job slot to somebody that does nothing but manage contributions. The trend: it's a shared duty.
Contributed Content View all »
April 19, 2026 at 12:00 AM
After a thorough scrubbing, you still have 177 clubs to crash. Many shops no longer assign a job slot to somebody that does nothing but manage contributions. The trend: it's a shared duty.
Influencers View all »
April 20, 2026 at 1:35 PM
Paige writes about enterprise AI from a strategic, CIO/CAIO lens. She closely watches the news and trends in this space; not just the biggest players but those making moves here.
March 25, 2026 at 2:13 AM
Madison writes about AI and tech from a market investor lens. She closely follows the biggest players in AI.
March 25, 2026 at 1:29 AM
Molly covers stories at the intersection of corporate ambition and human/ethical friction. Most of her stories focus on where institutions—corporations, platforms, private equity firms, tech giants—create costs that ordinary people absorb.
March 3, 2026 at 1:48 PM
Subscribers have been asking for this cheat sheet for some time. Thank you for your patience. We studied both the vendors and the indies. Please let us know who we have left out.
March 2, 2026 at 2:33 PM
Many of our subscribers talk about "podcasts" as if it's a single landscape. That's simply not true. There are actually four different landscapes, and they often overlap. This exclusive SWMS analysis -- delivered in video (2:42) -- will tame the client and help frame your approach when going to…
January 3, 2026 at 12:00 AM
From WebPro News: Romanian software marketplace Tekpon acquired The Next Web (TNW) from the Financial Times, rescuing the tech media brand from closure.
December 23, 2025 at 5:30 AM
Nobody has more experience understanding small business than Loren Feldman. More than two decades ago, he served at Inc./Fast Company, moved on to the New York Times, then Forbes. Loren then started his own small business called 21 Hats. In this SWMS Q&A, we explore some of what Loren has learned…
November 24, 2025 at 12:00 AM
The day is coming that you will not be able to avoid framing the targets in terms of red or blue. So far you've been able to do that. Those days are coming to a close: large swaths of "the audience" are headed in this direction. If you don't believe it, read this from Bloomberg. You will never see…
Interviews View all »
December 23, 2025 at 3:00 PM
If you can name somebody other than Eric Savitz that has more than three decades of experience in across, edit, PR, and corporate content, let us know.
December 23, 2025 at 5:30 AM
Nobody has more experience understanding small business than Loren Feldman. More than two decades ago, he served at Inc./Fast Company, moved on to the New York Times, then Forbes. Loren then started his own small business called 21 Hats. In this SWMS Q&A, we explore some of what Loren has learned…
November 18, 2025 at 12:00 AM
In the latest installment of Sound Thinking...David Strom, a well-known IT reporter and security expert, discusses the threat of AI tricking security systems and luring them to catastrophe. What will that mean to editors? When will it happen? It's not an if, it's a when.
September 30, 2025 at 12:00 AM
Ben Wodecki is a veteran UK-based journalist who now finds himself in serving a B-to-B audience based largely in the U.S. Ben spent some time recently discussing the latest version of SDxCentral, purchased earlier this year
July 20, 2025 at 12:00 AM
It's been tough to keep track of SDxCentral this year, with the sale... management moves... Here's a podcast and an article that will help you catch up.. thank you, Ben, for the assistance.
June 19, 2025 at 12:00 AM
Julie opens up to host Dave Reddy.. it's a good listen. BVM is a SWMS subscriber.
May 25, 2025 at 12:00 AM
Please enjoy these insights from CIO Dive senior reporter Matt Ashare, from an interview conducted in February. You will find Matt thoughtful and generous.
Matt, we're fellow Bay Staters. Were you born in Mass.?
I was not born in Massachusetts, but I spent an awful lot of time there. I went to high…
Paid Content View all »
May 20, 2026 at 10:48 AM
Here's brief spotcheck of rate ranges for paid content in six top publications. The information was gleaned from rate cards. Note that everything is negotiable: The more you buy, the lower the rate.
July 13, 2025 at 12:00 AM
Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an advertiser can choose to advertise against a story (or video) that makes you feel good or optimistic or pessimistic. This is where content…
PR View all »
May 15, 2026 at 4:14 AM
Welcome to the sixth installment of They Said It, a fun, easy-to-scan column that comes from the mouths of others. Let us how you like it!
May 7, 2026 at 3:58 AM
This document initially was meant to remain internal to SWMS, not to be published. The workshop's mission: how to pitch indie experts with a bit of arrogance to them. Its context: as time goes on, the number of friendlies will diminish while the number of head cases will rise. Early versions of this…
April 29, 2026 at 2:35 PM
Welcome to the fifth installment of They Said It, a fun, easy-to-scan column that comes from the mouths of others. Let us how you like it!
April 15, 2026 at 2:08 PM
Welcome to the fourth installment of They Said It, a fun, easy-to-scan column that comes from the mouths of others. Let us how you like it!
April 2, 2026 at 3:53 AM
Welcome to the third installment of They Said It, a fun, easy-to-scan column that comes from the mouths of others. Let us how you like it!
March 19, 2026 at 5:36 AM
Welcome to the second installment of They Said It, a fun, easy-to-scan column that comes from the mouths of others. Let us how you like it!
March 17, 2026 at 12:04 PM
A comprehensive model of every asset you can bring to a reporter writing a feature story — organized by the DIKW hierarchy from raw data to wisdom.
March 17, 2026 at 4:02 AM
Occasionally, I go back into the archives of SWMS valet consulting and cherry-pick some of the dialogs I've had over the years with our subscribers. Here is an exchange about pitching big companies. What are the best practices regarding reaching out?
Research View all »
April 20, 2026 at 1:35 PM
Paige writes about enterprise AI from a strategic, CIO/CAIO lens. She closely watches the news and trends in this space; not just the biggest players but those making moves here.
April 19, 2026 at 12:00 AM
After a thorough scrubbing, you still have 177 clubs to crash. Many shops no longer assign a job slot to somebody that does nothing but manage contributions. The trend: it's a shared duty.
February 6, 2026 at 2:57 PM
Below are the names of 16 reporters -- mostly from the trades -- who regularly cover issues of data privacy. Their articles run the gamut from politics, to law, to breaches, to VC funding of startups in the data privacy space. The data privacy beat inevitably will have to become less…
January 7, 2026 at 12:00 AM
Everybody knows that web traffic is descending — but exactly where?
November 24, 2025 at 12:00 AM
Here are 14 paths for you if you seek newsletters that are updated frequently in martech and consumer experience, or CX. Let's call this a "cheat sheet lite" because there is no author information here. That said, these links will save you time.
November 9, 2025 at 12:00 AM
If your clients are in the space of new finance tools/apps -- and if they target the retirement space -- they will need to conquer D.C. editors before they can they make the big bucks. Here's who covers those pathways. DeepSeek provided the sidebar; Google Veo did the video.
The Trump…
September 24, 2025 at 12:00 AM
Here's a cheat sheet with 10 podcasts that offer advice to aspiring leaders. Yes on the contact info. No audience sizes, however -- it's pretty much impossible to obtain that. Most of the podcasters have books and seminars to sell. You'll find HBR in there... the only publication in the list. This…
September 17, 2025 at 12:00 AM
Which podcasts do entrepreneurs really listen to? The entrepreneurs that have the big startup ideas? This cheat sheet is where one starts. Don't be fooled by the TechCrunch Startup News "podcast," because all it is is an AI voice-synthesized audio file of a story that ran as a tech article -- it's…
Strategies View all »
April 20, 2026 at 1:35 PM
Paige writes about enterprise AI from a strategic, CIO/CAIO lens. She closely watches the news and trends in this space; not just the biggest players but those making moves here.
April 8, 2026 at 3:15 PM
A senior AE is a coach for experts. The value they bring is not superior knowledge. It’s a complementary vantage point.
March 25, 2026 at 2:13 AM
Madison writes about AI and tech from a market investor lens. She closely follows the biggest players in AI.
March 25, 2026 at 1:29 AM
Molly covers stories at the intersection of corporate ambition and human/ethical friction. Most of her stories focus on where institutions—corporations, platforms, private equity firms, tech giants—create costs that ordinary people absorb.
March 24, 2026 at 7:09 AM
Pretty soon, "reporters" won't write much anymore. Instead, they will select the raw materials for a given content project, assemble them, and observe as AI does the manufacturing.
March 2, 2026 at 2:33 PM
Many of our subscribers talk about "podcasts" as if it's a single landscape. That's simply not true. There are actually four different landscapes, and they often overlap. This exclusive SWMS analysis -- delivered in video (2:42) -- will tame the client and help frame your approach when going to…
November 24, 2025 at 12:00 AM
The day is coming that you will not be able to avoid framing the targets in terms of red or blue. So far you've been able to do that. Those days are coming to a close: large swaths of "the audience" are headed in this direction. If you don't believe it, read this from Bloomberg. You will never see…
June 22, 2025 at 12:00 AM
Here are the details -- Choose from 5 categories and 30+ subcategories. The awards are being promoted by Bhava Communications, an SWMS subscriber.
Tier 1 View all »
May 11, 2026 at 9:39 AM
Not that there's anything wrong with that...
April 8, 2026 at 3:15 PM
A senior AE is a coach for experts. The value they bring is not superior knowledge. It’s a complementary vantage point.
January 7, 2026 at 12:00 AM
Everybody knows that web traffic is descending — but exactly where?
January 3, 2026 at 12:00 AM
... and rarely reveals it. Roughly 45K opinion recent pieces from Washington Post, New York Times, and Wall Street Journal, are 6.4 times more likely to contain AI-generated content than news articles from the same publications, with many AI-flagged op-eds authored by prominent public figures…
September 14, 2025 at 12:00 AM
A kind and generous subscriber shared the data on the latest producers on CNBC, the shows that they produce, and the times that the show is aired. This is what the Media Survey family is all about. The sidebars are from Anthropic's Claude, and DeepSeek. Enjoy, and good luck.…
September 2, 2025 at 12:00 AM
You're not going to get on Bloomberg TV without impressing either one or both of these women, so make sure you read up.
August 21, 2025 at 12:00 AM
This is a must-read article about both Business Insider and Wired being tricked by a phony freelance reporter writing phony stories. If BI and Wired can be fooled, everybody can be fooled.
July 23, 2025 at 12:00 AM
Many PR pros mourned the damage at TechCrunch this spring, but this cheat sheet reminds us that more than two dozen pitchable reporters remain. Click on the name of the reporter for their beat and their recent work. The higher the name appears on the list, the more often they write.
DALL·E produced…
The Latest
May 18, 2026 12:14 PM
A long, long time ago (in 2016), if you had an announcement that involved anything that could be perceived as AI was routed through the resident “AI and Emerging technology” reporter.
Now, pitching “AI reporters” as a category is meaningless since every major outlet covers AI now and…
If you're new here, welcome! Sam Whitmore’s Media Survey (SWMS) produces research and analysis that helps tech PR pros pitch more effectively.
SWMS interviews business and technology editors and publishes their advice and commentary. We also analyze published work and deliver insights that help tech PR pros land coverage today and build relationships for the long run.
Tech Media Intelligence for the AI Era. Since 1998.
AI & Tools View all »
May 20, 2026 at 7:25 AM
Context is everything when it comes to LLMs and retrieval. What are you trying to get at? What is the scenario?
May 18, 2026 at 12:14 PM
A long, long time ago (in 2016), if you had an announcement that involved anything that could be perceived as AI was routed through the resident “AI and Emerging technology” reporter.
Now, pitching “AI reporters” as a category is meaningless since every major outlet covers AI now and…
May 18, 2026 at 5:52 AM
With a big assist from Claude Opus 4.7, SWMS busts some myths about AI discovery. If you sell such services, it might be time to revise the deck.
May 4, 2026 at 1:05 PM
This cheat sheet will introduce you to 19 indie prophets of agentic AI, those with a newsletter or a podcast or who speak on the topic. It's OK to be late to this party. Everyone is. Even the experts struggle.
March 17, 2026 at 12:04 PM
A comprehensive model of every asset you can bring to a reporter writing a feature story — organized by the DIKW hierarchy from raw data to wisdom.
March 7, 2026 at 3:11 AM
Good luck finding anybody who likes AI checkers. They can't be trusted. Here's a recent dialogue from LinkedIn.
March 3, 2026 at 6:20 AM
Here is a clever use of AI, and it's a technique you can steal. Check out this story that appeared in Nieman Lab last month. It documents the fact that the New York Times has been monitoring right-wing podcasts for a certain trend -- basically that MAGA is fraying over Donald Trump's handling of the…
Cheat Sheets View all »
May 20, 2026 at 11:26 AM
Here's an assortment of SMB-ish targets in media brands; SMB itself is not profitable territory for publishers these days. Legions of creators have seen to that.
May 20, 2026 at 10:48 AM
Here's brief spotcheck of rate ranges for paid content in six top publications. The information was gleaned from rate cards. Note that everything is negotiable: The more you buy, the lower the rate.
May 16, 2026 at 3:57 AM
You just don't see that many case studies anymore, sometimes because the end user's legal department doesn't permit them. Other times, they are saved for owned media purposes. But there remain a few publications that do specialize in them. Here are the related targets.
May 6, 2026 at 2:52 AM
If your client can talk about high-performance technology, here are some conversational highways to pitch success.
May 4, 2026 at 1:05 PM
This cheat sheet will introduce you to 19 indie prophets of agentic AI, those with a newsletter or a podcast or who speak on the topic. It's OK to be late to this party. Everyone is. Even the experts struggle.
May 4, 2026 at 5:50 AM
Sales is fundamental to any kind of business. And yet, strangely, there's not a lot of vertical focus on sales success. Here's a cheat sheet on back doors to sales-focused earned media in the form of newsletters and podcasts.
May 1, 2026 at 1:21 PM
Surprisingly, there's quite a few solid podcasts in this well-worn B2B niche, and they appear to be pitchable. Happy hunting.
April 19, 2026 at 12:00 AM
After a thorough scrubbing, you still have 177 clubs to crash. Many shops no longer assign a job slot to somebody that does nothing but manage contributions. The trend: it's a shared duty.
Contributed Content View all »
April 19, 2026 at 12:00 AM
After a thorough scrubbing, you still have 177 clubs to crash. Many shops no longer assign a job slot to somebody that does nothing but manage contributions. The trend: it's a shared duty.
Influencers View all »
April 20, 2026 at 1:35 PM
Paige writes about enterprise AI from a strategic, CIO/CAIO lens. She closely watches the news and trends in this space; not just the biggest players but those making moves here.
March 25, 2026 at 2:13 AM
Madison writes about AI and tech from a market investor lens. She closely follows the biggest players in AI.
March 25, 2026 at 1:29 AM
Molly covers stories at the intersection of corporate ambition and human/ethical friction. Most of her stories focus on where institutions—corporations, platforms, private equity firms, tech giants—create costs that ordinary people absorb.
March 3, 2026 at 1:48 PM
Subscribers have been asking for this cheat sheet for some time. Thank you for your patience. We studied both the vendors and the indies. Please let us know who we have left out.
March 2, 2026 at 2:33 PM
Many of our subscribers talk about "podcasts" as if it's a single landscape. That's simply not true. There are actually four different landscapes, and they often overlap. This exclusive SWMS analysis -- delivered in video (2:42) -- will tame the client and help frame your approach when going to…
January 3, 2026 at 12:00 AM
From WebPro News: Romanian software marketplace Tekpon acquired The Next Web (TNW) from the Financial Times, rescuing the tech media brand from closure.
December 23, 2025 at 5:30 AM
Nobody has more experience understanding small business than Loren Feldman. More than two decades ago, he served at Inc./Fast Company, moved on to the New York Times, then Forbes. Loren then started his own small business called 21 Hats. In this SWMS Q&A, we explore some of what Loren has learned…
November 24, 2025 at 12:00 AM
The day is coming that you will not be able to avoid framing the targets in terms of red or blue. So far you've been able to do that. Those days are coming to a close: large swaths of "the audience" are headed in this direction. If you don't believe it, read this from Bloomberg. You will never see…
Interviews View all »
December 23, 2025 at 3:00 PM
If you can name somebody other than Eric Savitz that has more than three decades of experience in across, edit, PR, and corporate content, let us know.
December 23, 2025 at 5:30 AM
Nobody has more experience understanding small business than Loren Feldman. More than two decades ago, he served at Inc./Fast Company, moved on to the New York Times, then Forbes. Loren then started his own small business called 21 Hats. In this SWMS Q&A, we explore some of what Loren has learned…
November 18, 2025 at 12:00 AM
In the latest installment of Sound Thinking...David Strom, a well-known IT reporter and security expert, discusses the threat of AI tricking security systems and luring them to catastrophe. What will that mean to editors? When will it happen? It's not an if, it's a when.
September 30, 2025 at 12:00 AM
Ben Wodecki is a veteran UK-based journalist who now finds himself in serving a B-to-B audience based largely in the U.S. Ben spent some time recently discussing the latest version of SDxCentral, purchased earlier this year
July 20, 2025 at 12:00 AM
It's been tough to keep track of SDxCentral this year, with the sale... management moves... Here's a podcast and an article that will help you catch up.. thank you, Ben, for the assistance.
June 19, 2025 at 12:00 AM
Julie opens up to host Dave Reddy.. it's a good listen. BVM is a SWMS subscriber.
May 25, 2025 at 12:00 AM
Please enjoy these insights from CIO Dive senior reporter Matt Ashare, from an interview conducted in February. You will find Matt thoughtful and generous.
Matt, we're fellow Bay Staters. Were you born in Mass.?
I was not born in Massachusetts, but I spent an awful lot of time there. I went to high…
Paid Content View all »
May 20, 2026 at 10:48 AM
Here's brief spotcheck of rate ranges for paid content in six top publications. The information was gleaned from rate cards. Note that everything is negotiable: The more you buy, the lower the rate.
July 13, 2025 at 12:00 AM
Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an advertiser can choose to advertise against a story (or video) that makes you feel good or optimistic or pessimistic. This is where content…
PR View all »
May 15, 2026 at 4:14 AM
Welcome to the sixth installment of They Said It, a fun, easy-to-scan column that comes from the mouths of others. Let us how you like it!
May 7, 2026 at 3:58 AM
This document initially was meant to remain internal to SWMS, not to be published. The workshop's mission: how to pitch indie experts with a bit of arrogance to them. Its context: as time goes on, the number of friendlies will diminish while the number of head cases will rise. Early versions of this…
April 29, 2026 at 2:35 PM
Welcome to the fifth installment of They Said It, a fun, easy-to-scan column that comes from the mouths of others. Let us how you like it!
April 15, 2026 at 2:08 PM
Welcome to the fourth installment of They Said It, a fun, easy-to-scan column that comes from the mouths of others. Let us how you like it!
April 2, 2026 at 3:53 AM
Welcome to the third installment of They Said It, a fun, easy-to-scan column that comes from the mouths of others. Let us how you like it!
March 19, 2026 at 5:36 AM
Welcome to the second installment of They Said It, a fun, easy-to-scan column that comes from the mouths of others. Let us how you like it!
March 17, 2026 at 12:04 PM
A comprehensive model of every asset you can bring to a reporter writing a feature story — organized by the DIKW hierarchy from raw data to wisdom.
March 17, 2026 at 4:02 AM
Occasionally, I go back into the archives of SWMS valet consulting and cherry-pick some of the dialogs I've had over the years with our subscribers. Here is an exchange about pitching big companies. What are the best practices regarding reaching out?
Research View all »
April 20, 2026 at 1:35 PM
Paige writes about enterprise AI from a strategic, CIO/CAIO lens. She closely watches the news and trends in this space; not just the biggest players but those making moves here.
April 19, 2026 at 12:00 AM
After a thorough scrubbing, you still have 177 clubs to crash. Many shops no longer assign a job slot to somebody that does nothing but manage contributions. The trend: it's a shared duty.
February 6, 2026 at 2:57 PM
Below are the names of 16 reporters -- mostly from the trades -- who regularly cover issues of data privacy. Their articles run the gamut from politics, to law, to breaches, to VC funding of startups in the data privacy space. The data privacy beat inevitably will have to become less…
January 7, 2026 at 12:00 AM
Everybody knows that web traffic is descending — but exactly where?
November 24, 2025 at 12:00 AM
Here are 14 paths for you if you seek newsletters that are updated frequently in martech and consumer experience, or CX. Let's call this a "cheat sheet lite" because there is no author information here. That said, these links will save you time.
November 9, 2025 at 12:00 AM
If your clients are in the space of new finance tools/apps -- and if they target the retirement space -- they will need to conquer D.C. editors before they can they make the big bucks. Here's who covers those pathways. DeepSeek provided the sidebar; Google Veo did the video.
The Trump…
September 24, 2025 at 12:00 AM
Here's a cheat sheet with 10 podcasts that offer advice to aspiring leaders. Yes on the contact info. No audience sizes, however -- it's pretty much impossible to obtain that. Most of the podcasters have books and seminars to sell. You'll find HBR in there... the only publication in the list. This…
September 17, 2025 at 12:00 AM
Which podcasts do entrepreneurs really listen to? The entrepreneurs that have the big startup ideas? This cheat sheet is where one starts. Don't be fooled by the TechCrunch Startup News "podcast," because all it is is an AI voice-synthesized audio file of a story that ran as a tech article -- it's…
Strategies View all »
April 20, 2026 at 1:35 PM
Paige writes about enterprise AI from a strategic, CIO/CAIO lens. She closely watches the news and trends in this space; not just the biggest players but those making moves here.
April 8, 2026 at 3:15 PM
A senior AE is a coach for experts. The value they bring is not superior knowledge. It’s a complementary vantage point.
March 25, 2026 at 2:13 AM
Madison writes about AI and tech from a market investor lens. She closely follows the biggest players in AI.
March 25, 2026 at 1:29 AM
Molly covers stories at the intersection of corporate ambition and human/ethical friction. Most of her stories focus on where institutions—corporations, platforms, private equity firms, tech giants—create costs that ordinary people absorb.
March 24, 2026 at 7:09 AM
Pretty soon, "reporters" won't write much anymore. Instead, they will select the raw materials for a given content project, assemble them, and observe as AI does the manufacturing.
March 2, 2026 at 2:33 PM
Many of our subscribers talk about "podcasts" as if it's a single landscape. That's simply not true. There are actually four different landscapes, and they often overlap. This exclusive SWMS analysis -- delivered in video (2:42) -- will tame the client and help frame your approach when going to…
November 24, 2025 at 12:00 AM
The day is coming that you will not be able to avoid framing the targets in terms of red or blue. So far you've been able to do that. Those days are coming to a close: large swaths of "the audience" are headed in this direction. If you don't believe it, read this from Bloomberg. You will never see…
June 22, 2025 at 12:00 AM
Here are the details -- Choose from 5 categories and 30+ subcategories. The awards are being promoted by Bhava Communications, an SWMS subscriber.
Tier 1 View all »
May 11, 2026 at 9:39 AM
Not that there's anything wrong with that...
April 8, 2026 at 3:15 PM
A senior AE is a coach for experts. The value they bring is not superior knowledge. It’s a complementary vantage point.
January 7, 2026 at 12:00 AM
Everybody knows that web traffic is descending — but exactly where?
January 3, 2026 at 12:00 AM
... and rarely reveals it. Roughly 45K opinion recent pieces from Washington Post, New York Times, and Wall Street Journal, are 6.4 times more likely to contain AI-generated content than news articles from the same publications, with many AI-flagged op-eds authored by prominent public figures…
September 14, 2025 at 12:00 AM
A kind and generous subscriber shared the data on the latest producers on CNBC, the shows that they produce, and the times that the show is aired. This is what the Media Survey family is all about. The sidebars are from Anthropic's Claude, and DeepSeek. Enjoy, and good luck.…
September 2, 2025 at 12:00 AM
You're not going to get on Bloomberg TV without impressing either one or both of these women, so make sure you read up.
August 21, 2025 at 12:00 AM
This is a must-read article about both Business Insider and Wired being tricked by a phony freelance reporter writing phony stories. If BI and Wired can be fooled, everybody can be fooled.
July 23, 2025 at 12:00 AM
Many PR pros mourned the damage at TechCrunch this spring, but this cheat sheet reminds us that more than two dozen pitchable reporters remain. Click on the name of the reporter for their beat and their recent work. The higher the name appears on the list, the more often they write.
DALL·E produced…