Tech Media Insight Since 1998

You may know John Kell as the author of Fortune's weekly newsletter, CIO Intelligence. You'd be right, but John's work also shows up in Fast Company and Business Insider. Few other freelancers have such impact.

September 19, 2024

SWMS Q&A: Brendan Vaughan, Editor-in-Chief, Fast Company

Fast Company EIC Brendan Vaughan had a busy week this week, chairing the publication's tenth annual Innovation Festival. On Sept. 11 Brendan made time for the following SWMS Q&A, in which he discussed the role of AI in innovation...

September 8, 2024

SWMS Q&A: Jon Fortt, CNBC

No one interviews more CEOs than Jon Fortt. Now in his 14th year at CNBC, the TV co-anchor and podcaster enjoys interviewing founders too. Jon likes to explore the minds of responsible people -- fully responsible, for everything. That's where the lessons are.

>> STRATEGIES

June 8, 2025

Analysis/Cheat Sheet: Getting Beyond the Grief of the Layoffs

In 1991, back when I was running PC Week, I once flew to New York to meet to with the big boss, Ziff-Davis CEO Eric Hippeau.

January 31, 2025

A Profile Isn’t Just a Profile: Inside Fortune’s Portrayal of Nike’s New CEO

So you want your CEO profiled in Tier 1? Fortune this month served up a good reminder that the big publications have channels, and a "profile" may come across differently in each, with different PR outcomes.

January 10, 2025

The Atlantic: Deconstructed Through AI and Ready to Pitch

Pitching The Atlantic has never been easy. PR pros always know what trade editors care about. Not so with a highly curated publication such as The Atlantic, still driven by the boundary-free judgment of human storytellers.

December 19, 2024

Bloomberg Is Missing An Ingredient. Fortune Has It. Tech PR Needs It, Too.

December 18, 2024

On ‘SWMS 2025’… and Thank You

December 5, 2024

Ron Miller’s Next Act: Boldstart Ventures

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>> RESEARCH

June 22, 2025

Cheat Sheet: Tier 1 F2F Event Contacts (Updated)

Here’s a cheat sheet on whom to approach and pitch in selected Tier 1 event operations, updated from the Jan. 2024 version. Unlike reporters, event influencers have no content to review.

June 3, 2025

Cheat Sheet: Reporters Who Cover Funding News

Below are 23 reporters known to cover funding news. The idea behind this cheat sheet is to capture the core group. To do this, we sometimes had to include more than one reporter per publication.

June 1, 2025

Freshly Updated Contributed Content Gatekeepers Cheat Sheet

This grid contains the latest intel on who might place your contributed post. It stays updated in great measure thanks to our kind subscribers, who keep us alerted to shifts and changes.

February 11, 2025

Cheat Sheet: Substack Cybersecurity Targets

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YOUR ACCOUNT

FRIDGE NOTES

The SiliconANGLE TechForward Awards: You Can Apply Now

June 22, 2025

Here are the details — Choose from 5 categories and 30+ subcategories. The awards are being promoted by Bhava Communications, an SWMS subscriber.

Check Out the LinkedIn Profile of TechCrunch’s Publisher

June 22, 2025

The guy also is the full-time “chairman” of Bally and Sassoon. On top of that, he’s also chairman of Foundry and 13 other companies. Well, 14, if you count his own private equity firm. How much time will he put into TC, understanding the subtleties of tech edit?

Big Valley Marketing’s Podcast: Julie Bort

June 19, 2025

Julie opens up to host Dave Reddy.. it’s a good listen. BVM is a SWMS subscriber.

When Publishers Ditch Readers Altogether…

June 15, 2025

Media analyst Brian Morrissey predicts that many smaller trade publishers and consumer publishers may one day just ditch readers altogether and simply publish to LLMs under contract and make their money that way. It’s a lot simpler than trying to sell ads to a dwindling reader base.

Axios is Hiring…

June 7, 2025

Axios is hiring a senior tech reporter to cover AI. How long will it take for the “laid-off” to land on their feet? It is already happening.

Next Big Thing: BrainTech

June 5, 2025

From Crunchbase News:

Neuralink’s recent $650 million raise is by far the largest for a neural interface startup on record, but comes as funding to neuroscience startups overall is set to rise sharply this year. All told, funding to the broader category of neuroscience startups totaled $896 million last year and is on track to reach $1.4 billion in 2025.