The SWMS-Semrush Top 15 Index: Surprises Galore
June 1, 2023
5:50 am
Publications do have positions in the marketplace, but they often stray from them, pleasing readers in the process.
>> Tier 1
Tier 1 Audience Stats From Similarweb
March 8, 2023
8:15 am
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The SWMS-Semrush Top 15 Index: Most Widely-Read Articles Jan. 2023
March 8, 2023
4:25 am
This is the third installment of the SWMS-Semrush Top 15 Index. This month we list and analyze the top 15 most popular articles in Axios, TechCrunch, The Verge, VentureBeat and Wired during January 2023.
Cheat Sheet ‘Lite’: Tier 1 Paid Councils
February 7, 2023
5:22 am
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Introducing the SWMS-Semrush Top 15 Index
November 30, 2022
5:35 am
This is the first installment of the SWMS-Semrush Top 15 Index, designed to reveal the 15 most widely-read articles in a given publication over a given month.
Double-Digit Drops in Audience for Bloomberg and Six Other Key Titles
June 16, 2022
7:34 am
Seven top publications suffered double-digit drops in audience from May 2021 to May 2022, according to data from digital intelligence firm Similarweb.
Cheat Sheet: ‘Banking & Payments Meet Crypto’ (Tier 1)
May 3, 2022
5:08 pm
Here’s a list of 14 Tier 1 reporters whose job it is to map the encroachment of crypto into the banking and payments industries. Be sure to check out our other cheat sheet in this space, focused on crypto trades.
Cheat Sheet: Tier 1 Targets Who Cover the Metaverse
April 25, 2022
11:08 am
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Deep-Dive: Melissa Korn, WSJ
March 7, 2022
8:51 am
All too often, PR pros assume that Tier 1 reporters behave like all reporters — they patrol a beat, decide on stories, report them and write them. It’s rarely that linear…
Toolkit: How Do You Get Tier 1 Coverage for Private Companies?
February 17, 2022
9:46 am
How do private companies get covered by reporters committed to cover public companies? Like anything else in PR, it’s difficult but not impossible. Here’s something of a toolkit we hope can help.
YOUR ACCOUNT
FRIDGE NOTES
Take Me Out To The Concert
October 2, 2023
Which musical artist, over the course of his still-active career, played sold out shows at both Yankee Stadium and Shea Stadium? Sirius/XM is broadcasting a channel celebrating his music, for “a limited time.”
Walter Thompson’s Observations from TechCrunch Disrupt
September 29, 2023
From today’s TC+ Newsletter: “No one I met said they were looking for ‘thought leadership’ or scorching hot takes,” wrote TC’s contributed content gatekeeper. “Almost everyone wanted actionable advice that would help them fundraise, build and scale.”
Good guidance indeed.
We Are Devo
September 27, 2023
Somewhere along the line, Cambridge, Mass.-based Devo Technology rebranded as Devo. Warner Music Group apparently has no objection.
NYT Rolls Out ‘Enhanced’ Bio Pages for Its Reporters
September 22, 2023
Here’s how Mike Isaac presents himself. A single perfunctory paragraph doesn’t cut it anymore in a world of disinformation and synthetic, AI-generated content where no one really knows the agenda. The NYT wants to get out in front of that, especially before the 2024 elections heat up. Read the background behind this in Vanity Fair.
Louise Story On How Smart Journalists Are Using AI
September 22, 2023
Legendary journalist Louise Story reveals how the smartest edit shops are using AI. Here come the flexicles.
‘Time’ Doubles Its POV Content
September 18, 2023
Sara Fischer of Axios nails another scoop: Time is merging its Time Ideas section into a new one, called Time100 Voices. It doesn’t promise big opportunity for tech PR — it aims so high that only the Benioffs and Nadellas stand a chance.