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SWMS Q & A: Jared Council, Journalist

Jared Council is one of a kind. Yes, he covered AI for the WSJ, which is sort of a conventional thing for a good reporter to do. Then things changed. Jared blended what he did with who he was deep inside.

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Dossier: Dylan Sloan, Fortune

Fortune editorial fellow Dylan Sloan will turn 24 in May. If you happened to visit Freeport a year or two back, you might have run into a wavy-haired bouncer at Gritty McDuff’s Brew Pub.

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SWMS Dossier: Belle Lin, WSJ CIO Journal

If tech journalism had its own 30 Under 30 list, Belle Keni Lin certainly would be on it. The 28-year-old WSJ reporter started her career as a marcom intern, first at Dropbox and later at Fleetsmith, an IT software company later acquired by Apple.

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Q&A: Heather Joslyn, The New Stack

Heather Joslyn is well into her third year at The New Stack, and only a month or so into her tenure as EIC at the most technical tech pub in the business. Yet Heather by her own estimation is not overly technical. How does she do it?

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deep dive

Our Q&A With GPT-4 About Kyle Wiggers

The following is a “conversation” between SWMS and GPT-4 regarding recent work from TechCrunch senior reporter Kyle Wiggers. It has been edited for length and clarity, as we do our Q&As with humans.

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Pitching InfoWorld’s ‘Generative AI Insights’ Blog

If you represent a company with an AI story to tell, consider pitching a piece to InfoWorld’s Generative AI Insights blog. Edited by IW executive editor Doug Dineley, Generative AI Insights “provides a venue for technology leaders to explore and discuss the challenges and opportunities presented by generative artificial intelligence.”

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FRIDGE NOTES

For Years, Forbes Ran A Shadow Web Site That Tricked Advertisers

What a terrific scoop from the WSJ’s Patience Haggin: Forbes for years operated a shadow, tiny-traffic web site — at www3.forbes.com — that housed advertising bought to run on the big-traffic Forbes.com site. Advertisers paid for the real site but were placed on the spammy shadow site. After WSJ broke the story, Forbes took the shadow site offline. One quote from the story: “Imagine if a car dealership slapped a Lexus sticker on an economy Toyota and sold it to you as a Lexus.”

Publishers Using Gen AI To Improve Their Own Search

Digiday’s Sara Guaglione has a great scoop on how several publishers — including the FT, Forbes, Business Insider, The Guardian and others — are using gen AI tools to improve their own search engines. One publisher told Sara that site search historically is “not a widely-used function.”

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