Reporters Who Cover AI in Search
June 25, 2025
1:13 pm
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>> Research & Insight
Cheat Sheet: Tier 1 F2F Event Contacts (Updated)
June 22, 2025
8:39 am
Here’s a cheat sheet on whom to approach and pitch in selected Tier 1 event operations, updated from the Jan. 2024 version. Unlike reporters, event influencers have no content to review.
Cheat Sheet: Reporters Who Cover Funding News
June 3, 2025
11:58 am
Below are 23 reporters known to cover funding news. The idea behind this cheat sheet is to capture the core group. To do this, we sometimes had to include more than one reporter per publication.
Freshly Updated Contributed Content Gatekeepers Cheat Sheet
June 1, 2025
1:59 am
This grid contains the latest intel on who might place your contributed post. It stays updated in great measure thanks to our kind subscribers, who keep us alerted to shifts and changes.
Cheat Sheet: Customer Success Podcasts
February 11, 2025
6:26 am
Here’s a baker’s dozen’s worth of podcasts focused on customer success. Included are podcasts from Forrester and vendor Intercom — those may not be overly pitchable. The rest probably are.
Cheat Sheet: Tier 2 Opportunities in AI
February 11, 2025
4:41 am
A subscriber recently asked for a POV on where the low-hanging fruit was in the world of AI coverage. As subjective as that might be, it’s still worth trying. Who might you suggest?
SWMS ‘Sound Thinking’: Analytics In the Newsroom
February 7, 2025
2:04 pm
Watch and listen as SWMS contributing editor David Strom discusses with Sam Whitmore his analytics experiences at CSO Online and elsewhere. Hear why analytics are both useless and valuable, and be ready to jump on the one thing all passionate PR pros should do upon completing this breezy, under-ten-minute video podcast.
Cheat Sheet: Substack Cybersecurity Targets
February 3, 2025
12:27 pm
Here’s a cheat sheet with ten authors of cybersecurity newsletters on Substack. All are men, and few are Americans.
Cheat Sheet: DC-Based Fintech Reporters
January 29, 2025
6:12 am
How many fintech reporters operate out of Washington, DC? This cheat sheet captures ten, across big titles and trades alike. If you happen to know
Cheat Sheet: Substack AI Newsletters
January 23, 2025
5:44 am
Here’s an updated cheat sheet with 11 Substack newsletters focused on AI. The selection comprises a combo of analysis-driven work from experts, and newsletters that blend original work with ICYMI links to “AI news of the week.”
YOUR ACCOUNT
FRIDGE NOTES
Axios Belatedly Launches A Business-of-Media Event Franchise
June 26, 2025
Indy media business experts Brian Morrissey and Jacob Cohen Donnelly have built two very successful businesses with both newsletters and face-to-face events. Axios has noticed this and has decided to get into the event space focusing on the economics of publishing, which of course is a topic close to home. Announced this week: an Axios event coming up in September. Hosts: Sara Fischer and Kerry Flynn.
ServiceNow Throws Money at Fortune to Jumpstart AI Spending
June 24, 2025
ServiceNow has launched a special report on Fortune to jumpstart strategic spending on AI, illustrating workarounds for implementation problems, and otherwise illuminating the path to integrating AI into software operations. This is a branding exercise, of course, and perhaps is a sign that earned media is just not going get a strategic job done.
AIQ shows a big idea and how to leverage the prestige of Fortune without having to pitch stories to accomplish that same objective: you can just buy shelf space. In the case of AIQ, Fortune hired freelancer Sage Lazzaro — who used to work on staff there to create high-level content. So let’s keep an eye on this project, monitoring how well-respected it is… and whether its content gets surfaced in search engines.
The SiliconANGLE TechForward Awards: You Can Apply Now
June 22, 2025
Here are the details — Choose from 5 categories and 30+ subcategories. The awards are being promoted by Bhava Communications, an SWMS subscriber.
Check Out the LinkedIn Profile of TechCrunch’s Publisher
June 22, 2025
The guy also is the full-time “chairman” of Bally and Sassoon. On top of that, he’s also chairman of Foundry and 13 other companies. Well, 14, if you count his own private equity firm. How much time will he put into TC, understanding the subtleties of tech edit?
Big Valley Marketing’s Podcast: Julie Bort
June 19, 2025
Julie opens up to host Dave Reddy.. it’s a good listen. BVM is a SWMS subscriber.