Cheat Sheet: Workplace Reporters
December 11, 2023
2:08 pm
Here’s a cheat sheet with 15 targets who cover workplace issues, ranging from real estate to DEI. Watch for our companion cheat sheet on newsletters
>> Research & Insight
SWMS-Semrush Index: Fortune Is Hot, and Not What It Appears To Be
December 7, 2023
5:50 am
Fortune will finish 2023 as the hottest publication out there. According to Similarweb, Fortune’s 2022 web audience grew 60 percent, from 12M to 20M. In ’23 it will have grown another 50 percent, from 20M to 30M.
Cheat Sheet: Disinformation & Misinformation Targets
December 5, 2023
4:28 am
Here are 20 reporters who have covered the topics of disinformation and misinformation. Our research found that the latter term was covered a bit more than the former. There is currently no difference in the two; the terms seem to be interchangeable.
Cheat Sheet: Targets Who Cover Gen Z
November 27, 2023
2:47 pm
Here’s a cheat sheet with 19 targets who cover issues related to Gen Z. You’ll see a mix of B2B and B2C names, from newsletters to newspapers.
Cheat Sheet Lite: Tier 1 Columnists
November 27, 2023
1:44 pm
Here’s a cheat sheet with 24 columnists (and reviewers) who write for WSJ, NYT, Bloomberg and the FT. Columnists are typically tough to pitch, being the creatures of opinion they are.
Tier 1 on YouTube, By the Numbers
November 27, 2023
12:59 pm
As a companion piece to our Tier 1 on TikTok cheat sheet (Oct. 22), here’s a look at Tier 1’s presence on YouTube. You’ll see some outliers in the list as well. We organized the cheat sheet by YouTube followers, in descending order.
Cheat Sheet: CEO Profiles
November 27, 2023
6:56 am
The prospects for placing CEO profiles are promising these days. The following is an update to our Sept. 2022 cheat sheet on who’s delivering CEO profiles and the best strategies for obtaining them.
Cheat Sheet: Entrepreneur Staff Editors
November 26, 2023
12:41 pm
Entrepreneur Magazine doesn’t make it easy for PR pros. It publishes no masthead, or even an “About Us” page. Determine who’s on staff and who’s a contributor is quite the challenge. This cheat sheet is as close as one can come — featuring eight names.
Cheat Sheet: Insurtech Targets
November 14, 2023
7:33 am
You need to be logged in to view this content. Please Log In. Not a Member? Join Us
Cheat Sheet: Smart Home Targets
November 14, 2023
5:32 am
You need to be logged in to view this content. Please Log In. Not a Member? Join Us
YOUR ACCOUNT
FRIDGE NOTES
The Future of DEI?
December 11, 2023
This will get a lot of coverage, with any luck. Subscription may be required.
For Dow Jones, It Was A Very Good Year
November 30, 2023
Terrific interview in Press Gazette UK with Dow Jones CEO and WSJ publisher Almar Latour. Revenue and earnings are up — 80 percent comes from digital. Advertising revenue was down slightly, but subscriptions are strong and growing. Almar was quite generous in his advice to competitors — “differentiate,” he says.
The Economist Asks, ‘How Much Would You Pay?’
November 27, 2023
A survey fielded Nov. 27 asked how much (or how little) subscribers would pay for The Economist’s subscriber-only podcasts and newsletters, as well as its digital edition and a digital-print bundle. The survey strategy is brilliant: what if the publication charges too much, or worse, too little? Clearly, the publication is contemplating pricing changes and wants to maximize revenue.
The Information Begins Advertising Its Scoops
November 20, 2023
“You can read us first, or read them later,” says The Information in a new advertising campaign. You will not see a better way to call attention to excellent editorial.
Introducing the Fortune 500 Europe
November 8, 2023
What a good idea — and lucrative too. Fortune launches a list of the biggest companies in Europe by revenue. Can the Fortune 500 Asia be far behind?
A New Investment Firm Invests, Then Writes About It
November 1, 2023
The FT has a cool scoop about Hunterbrook, a new kind of investment firm. Guided in part by former WSJ EIC Matt Murray, Hunterbrook’s business model is part investment firm, part publisher. The investment side of the house drives a (theoretically) market-moving business deal, while the publishing side of the house — comprised of veteran business reporters and analysts — works alongside under NDA. At the very moment the deal is announced, the editorial side publishes the article, moving the market and giving Hunterbrook first-mover advantage. It’s all legal. though leaks could pose a moral hazard.