Cheat Sheet: Chicago-Based Financial Targets
May 23, 2023
4:06 am
There isn’t much financial journalism coming out of Chicago. This shortie cheat sheet is as close as we could come.
>> Research & Insight
Cheat Sheet: Targets Who Cover Investments in Gaming
May 22, 2023
7:54 am
Truly a short list.
Cheat Sheet: SF-Based Tech Reporters
May 8, 2023
6:52 pm
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Cheat Sheet: Room Videoconference System Targets
May 8, 2023
4:11 pm
Zoom and Teams play a role but they can never match the dedicated videoconferencing systems built for the big rooms. We found nine targets for this niche, all writing for U.S. publications.
Cheat Sheet: AI Newsletters, Mostly on Substack
May 4, 2023
4:52 am
We recently upgraded this cheat sheet to 19 newsletters, all with contact info. We tried to avoid the roll-up newsletters that point to others’ content but offer little of their own. There are a couple in there. Then again, those “digest” newsletters point to still more resources.
Cheat Sheet: Accessibility Targets
May 1, 2023
9:04 am
We’ve got 11 targets for you, as well as the name of WaPo’s new accessibility engineer. He wrote guidelines for WaPo content that can serve as a guideline for your organization and clients, too.
Cheat Sheet: DEI Targets
April 27, 2023
7:16 am
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Cheat Sheet: Podcasts for Retail Investors
April 23, 2023
1:53 pm
Here’s a list of nine podcasts designed to serve retail investors, not the institutional ones. One does need to include Jim Cramer in this media segment. Those listed below are pitchable.
Cheat Sheet: Who’s Left at ZDNet and TechRepublic
April 23, 2023
12:42 pm
We found two TechRepublic staff reporters and three freelancers who still file copy regularly, and seem to cover the news that our subscribers tend to pitch. Every B2B target counts these days.
The SWMS-Semrush Top 15 Index: The New Stack, InfoWorld, Fortune
April 19, 2023
8:14 am
This month’s SWMS-Semrush Top 15 Index brings The New Stack, InfoWorld and Fortune into fascinating focus. By studying each publication’s 15 most-read articles in January, February and March, specific themes emerge.
YOUR ACCOUNT
FRIDGE NOTES
NYT Rolls Out ‘Enhanced’ Bio Pages for Its Reporters
September 22, 2023
Here’s how Mike Isaac presents himself. A single perfunctory paragraph doesn’t cut it anymore in a world of disinformation and synthetic, AI-generated content where no one really knows the agenda. The NYT wants to get out in front of that, especially before the 2024 elections heat up. Read the background behind this in Vanity Fair.
Louise Story On How Smart Journalists Are Using AI
September 22, 2023
Legendary journalist Louise Story reveals how the smartest edit shops are using AI. Here come the flexicles.
‘Time’ Doubles Its POV Content
September 18, 2023
Sara Fischer of Axios nails another scoop: Time is merging its Time Ideas section into a new one, called Time100 Voices. It doesn’t promise big opportunity for tech PR — it aims so high that only the Benioffs and Nadellas stand a chance.
Latest Semrush Research: Mental Health A Top Concern Worldwide
September 18, 2023
Recent research from Semrush, a data partner of ours, reveals the most searched societal issues based on average monthly Google searches between January 2019 and June 2023, and how they rank across 35 countries. Searches related to mental health are skyrocketing.
Marshall Kirkpatrick Renamed His AI Newsletter
September 15, 2023
It is now called AI Time To Impact, and if you care about what’s real in AI and when we need to care about it, AI Time To impact is a must-read.
Much of Gen Z Searches on Social, Not Google
September 12, 2023
Says Digiday today: 40 percent of Gen Z uses TikTok or Instagram when searching for lunch recommendations. The younger you go, the tighter the grip held by platforms. Musk’s calculation that few will ever leave X might not be too far off in the long run.