We were pleased to find ten podcasts dedicated to edtech. All ten seem to be interview-based, rather than a rundown of recent events, like many other tech podcasts. This bodes well for pitching.
When indie IoT journalist Stacey Higginbotham ceased publishing Stacey On IoT in August 2023, PR pros mourned. Technical and personable, Stacey was in a class by herself. Still, we have found 17 targets worth pitching.
We came up with a half-dozen podcasts that focus on workplace issues. Contact info included. Most are backwaters. Check out the Adam Grant one; he is affiliated with TED.
Here’s a cheat sheet with 15 targets who cover workplace issues, ranging from real estate to DEI. Watch for our companion cheat sheet on newsletters and podcasts that cover this trend.
Fortune will finish 2023 as the hottest publication out there. According to Similarweb, Fortune’s 2022 web audience grew 60 percent, from 12M to 20M. In ’23 it will have grown another 50 percent, from 20M to 30M.
Here are 20 reporters who have covered the topics of disinformation and misinformation. Our research found that the latter term was covered a bit more than the former. There is currently no difference in the two; the terms seem to be interchangeable.
Here’s a cheat sheet with 19 targets who cover issues related to Gen Z. You’ll see a mix of B2B and B2C names, from newsletters to newspapers.
Here’s a cheat sheet with 24 columnists (and reviewers) who write for WSJ, NYT, Bloomberg and the FT. Columnists are typically tough to pitch, being the creatures of opinion they are.
As a companion piece to our Tier 1 on TikTok cheat sheet (Oct. 22), here’s a look at Tier 1’s presence on YouTube. You’ll see some outliers in the list as well. We organized the cheat sheet by YouTube followers, in descending order.
Entrepreneur Magazine doesn’t make it easy for PR pros. It publishes no masthead, or even an “About Us” page. Determine who’s on staff and who’s a contributor is quite the challenge. This cheat sheet is as close as one can come — featuring eight names.
YOUR ACCOUNT
FRIDGE NOTES
While the NYT pursues its suit against OpenAI, the Financial Times has chosen to license its content to help OpenAI train current and future LLMs. The NYT seems to be on the wrong side of this issue, with the Associated Press and Axel Springer also choosing to see OpenAI as a source of income, rather than an enemy.
Here’s the opposing view, from Press Gazette’s Dominic Young, who advises publishers to play a game of chicken with OpenAI and its LLM competitors.
… and it has no problem disclosing how. Reporters still run the joint, but they are getting AI assistance.
The Atlantic’s Karen Hao, in conjunction with the Pulitzer Center, is designing a course in AI for journalists. Classes begin next month. Details here. Might be something to alert your friendlies about. Karen hopes to help train 1,000 journalists in AI over the next two years.
Joshua Topolsky‘s edit project for Robinhood is optimized for mobile but you can peruse it here. The design seems crazy. Context from Axios’s Sara Fischer here.
‘The Prompt” is not out yet, but you can sign up for it here.
That’s the strategy as expressed to NYT’s Katie Robertson by Axios CEO Jim VandeHei. First up: Eleanor Hawkins, Sara Fischer and Dan Primack.
