Cheat Sheet: Emerging Tier 1 AI Targets
March 4, 2024
4:12 am
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>> Research & Insight
Cheat Sheet: Targets For ‘Tech and The Law’
February 23, 2024
3:21 pm
Which reporters cover the legal aspects of technology? SWMS research found that, at least for now, there are no reporters — full-time and exclusive — on such a beat. We found a fair amount of “legal” reporters but they’re typically covering crime and the courts.
Cheat Sheet: B2B Tech Reporters Who Might Cover Your F2F Event
February 23, 2024
12:11 pm
We’re talking the ones you might have to subsidize — with airfare, hotels… otherwise they don’t come. All seven of our targets patrol the B2B landscape and have the experience to size up the vendor’s place in the world.
Cheat Sheet: Reporters Who Cover CMOs
February 15, 2024
10:08 am
Here are 19 targets who cover CMOs. Bloomberg and CNBC not on it. Tier 1 tends not to see CMOs as newsmakers. WSJ CMO Today and Forbes are the exceptions. This is updated from our May 2022 list.
Cheat Sheet Lite: Yahoo Finance Producers
February 12, 2024
6:20 am
Here’s a short list (literally) of four producers associated with Yahoo Finance video programming. We included the shows the targets are involved with, when possible.
Masthead Spot-Check: The Information
January 31, 2024
4:40 pm
Here’s a look at who’s who at The Information, the publication many like to read and few want to pitch. The Information is now insist 11th year, a clear success in an industry that hasn’t seen much of it lately.
Cheat Sheet: CEO Profile Update
January 31, 2024
6:56 am
The prospects for placing CEO profiles are promising these days. The following is an update to our Sept. 2022 cheat sheet on who’s delivering CEO profiles and the best strategies for obtaining them.
Cheat Sheet: App Reporters
January 23, 2024
4:06 am
Nothing is more frustrating than landing coverage for a new app — or worse, the new version of an old app. Apps themselves are old technology — Apple introduced the iPhone almost 17 years ago.
Cheat Sheet: Web3 Targets
January 19, 2024
11:38 am
Maybe it’s that Bitcoin made it past the $40K threshold, but for whatever reason, the suite of technologies collectively known as Web3 is making a comeback.
Cheat Sheet: Forbes Staff Reporters & Editors
January 15, 2024
4:24 am
We’re told by Alex Konrad that the Forbes masthead can be found in each print issue. If you don’t have one handy, here’s a cheat sheet with the names, beats and contact info for 45 Forbes staff reporters and editors.
YOUR ACCOUNT
FRIDGE NOTES
Quentin Hardy Interviews Eric Savitz
July 23, 2024
Former NYT reporter and Google Cloud EIC Quentin Hardy also interviewed Eric Savitz about his career and move to GM. Good reading.
27 B2B Newsletters, All In One Place
July 23, 2024
The UK-based newsletter company called Trending Now uses AI to scrape what’s trending across 27 areas of B2B. Press Gazette has additional detail. The company employs ten, none of whom are journalists (by traditional definition).
Union for Mashable, PC Mag and Lifehacker Wins Protection Against Gen AI
July 18, 2024
The full union membership needs to ratify it on July 24, but it looks like no editors can be laid off or suffer a salary cut if the publication goes big in its use of generative AI. More detail here from Neiman.
Gen AI: The Big Fizzle?
July 10, 2024
Goldman Sachs took 32 pages to say pretty much that. The media business may turn out to be an outlier, an industry perfectly suited to synthetic, multilingual words, sounds and images at scale. As for everyone else, well, the global consultancies will learn the truth first because they have rushed to monetize Gen AI — they aren’t yet succeeding.
Want A Free 1-Month Sub to Big Technology from Alex Kantrowitz?
July 8, 2024
Three free one-month subs are available from SWMS, no catches or gimmicks. Get in touch for details. BT is among the best tech newsletters out there.