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Cheat Sheet: Web3 Targets

Maybe it’s that Bitcoin made it past the $40K threshold, but for whatever reason, the suite of technologies collectively known as Web3 is making a comeback.

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SWMS Diagram: The Tier 1 Edit Process

Sometimes it’s easy to forget that when you’re pitching Tier 1 reporters, you are pitching their bosses at the same time. That’s why it’s helpful to understand the entire editorial process in the publications you’re pitching — not just the persuasion part.

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Cheat Sheet: Tier 1 F2F Event Contacts

Events grew like crazy last year, and 2024 promises to be the same. So it’s time we offer a cheat sheet on whom to approach and pitch in selected Tier 1 event operations. Unlike reporters, event influencers have no content to review.

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Cheat Sheet: EdTech Podcasts

We were pleased to find ten podcasts dedicated to edtech. All ten seem to be interview-based, rather than a rundown of recent events, like many other tech podcasts. This bodes well for pitching.

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Cheat Sheet: IoT Targets

When indie IoT journalist Stacey Higginbotham ceased publishing Stacey On IoT in August 2023, PR pros mourned. Technical and personable, Stacey was in a class by herself. Still, we have found 17 targets worth pitching.

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Cheat Sheet: Workplace Podcasts

We came up with a half-dozen podcasts that focus on workplace issues. Contact info included. Most are backwaters. Check out the Adam Grant one; he is affiliated with TED.

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Cheat Sheet: Workplace Reporters

Here’s a cheat sheet with 15 targets who cover workplace issues, ranging from real estate to DEI. Watch for our companion cheat sheet on newsletters and podcasts that cover this trend.

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Refinery29 Buys An Event Company

Another scoop from Sara Fischer at Axios: Refinery29 is “taking over” B2C event brand Beautycon, among the most successful F2F events in the beauty space. The idea is to augment the R29 brand and make the title less vulnerable to a weak advertising market.

News Corp. Is Negotiating With AI Companies

Quoted by the UK-based Press Gazette, News Corp. CEO Robert Thomson said, “Courtship is preferable to courtrooms – we are wooing not suing. But let’s be clear, in my view those who are repurposing our content without approval are stealing.”

The Gen AI titans are currently paying publishers between $1M and $5M a year to train their LLMs on publishers’ content, the Press Gazette reports.

FT Opens Up Its Content to OpenAI

While the NYT pursues its suit against OpenAI, the Financial Times has chosen to license its content to help OpenAI train current and future LLMs. The NYT seems to be on the wrong side of this issue, with the Associated Press and Axel Springer also choosing to see OpenAI as a source of income, rather than an enemy.

Here’s the opposing view, from Press Gazette’s Dominic Young, who advises publishers to play a game of chicken with OpenAI and its LLM competitors.


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