This is an all-new cheat sheet (based on the date above) focused on women in tech. Fortune, Forbes and Fast Company continue to budget resources to the topic. Most publications cover the topic occasionally.
You need to be logged in to view this content. Please Log In. Not a Member? Join Us
This is the third installment of the SWMS-Semrush Top 15 Index. This month we list and analyze the top 15 most popular articles in Axios, TechCrunch, The Verge, VentureBeat and Wired during January 2023.
We don’t have the 2023 list, but we dug into who covered it last year and came up with 16 targets, all of whom still work at those same outlets. It’s an interesting mix of Tier 1 and verticals, locals and national.
We came up with 25 names of reporters and editors, from the deep trades to the top of Tier 1. Pretty much any CNBC show covers M&A when it breaks, so we omitted that property. We’re pretty sure everyone else is in there, with contact info.
You need to be logged in to view this content. Please Log In. Not a Member? Join Us
Where are the pitchable consumer tech podcasts? So many of them are produced by people who disregard pitches. So we used our best judgment building this cheat sheet — which ones might you have a ghost of a chance of influencing?
we have completely revamped the now-deleted creator cheat sheet published in Feb. 2022. There’s a lot of SEO going on these days with the term “creators” — just about every newly released consumer tech product is “ideal” for them. So we omitted faux targets like those.
You need to be logged in to view this content. Please Log In. Not a Member? Join Us
This cheat sheet is a revamp from our May 2022 research. We found nine additional CMO-related podcasts since then, and none that had lapsed. How unusual. Let us know if we have missed your favorite.
YOUR ACCOUNT
FRIDGE NOTES
Here’s how Mike Isaac presents himself. A single perfunctory paragraph doesn’t cut it anymore in a world of disinformation and synthetic, AI-generated content where no one really knows the agenda. The NYT wants to get out in front of that, especially before the 2024 elections heat up. Read the background behind this in Vanity Fair.
Legendary journalist Louise Story reveals how the smartest edit shops are using AI. Here come the flexicles.
Sara Fischer of Axios nails another scoop: Time is merging its Time Ideas section into a new one, called Time100 Voices. It doesn’t promise big opportunity for tech PR — it aims so high that only the Benioffs and Nadellas stand a chance.
Recent research from Semrush, a data partner of ours, reveals the most searched societal issues based on average monthly Google searches between January 2019 and June 2023, and how they rank across 35 countries. Searches related to mental health are skyrocketing.
It is now called AI Time To Impact, and if you care about what’s real in AI and when we need to care about it, AI Time To impact is a must-read.
Says Digiday today: 40 percent of Gen Z uses TikTok or Instagram when searching for lunch recommendations. The younger you go, the tighter the grip held by platforms. Musk’s calculation that few will ever leave X might not be too far off in the long run.
