Cheat Sheet Lite: ‘Women In Tech’ Awards
June 4, 2024
5:27 am
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>> Research & Insight
Cheat Sheet: Tech Policy Reporters
May 30, 2024
1:06 pm
Here’s a cheat sheet with 13 reporters who cover how Washington tries to rein in the forces of technology. Keep an eye on this group… and expect it to grow in coming months.
Updated Cheat Sheet: Semiconductor Reporters
May 24, 2024
9:02 am
Here’s a refresh on our 2022 cheat sheet on semiconductor reporters. We came up with 14 names, mostly in trades, some overseas.
Updated Cheat Sheet: Case Study Reporters
May 21, 2024
3:36 pm
At subscriber request, we refreshed our 2022 cheat sheet on reporters who cover case studies. We dug deeply and uncovered 12, just one fewer than last time.
Cheat Sheet: Renewables Targets
May 6, 2024
3:01 pm
Here are 15 targets who covered renewable energy sometime in 2024. None of the names come from Renewables Now (Bulgaria), Renew Economy (Australia), Energy Live News (UK) or Solar Quarter (India).
Cheat Sheet: Smart Cities & Urban Planning
May 3, 2024
2:46 pm
You’ll find this cheat sheet unusual: it comprises 11 targets ranging from Tier 1 to telecom trades to government tech. The intertwined topics of smart cities and urban planning touch technology and society, but also business.
Cheat Sheet: Network Infrastructure Targets
April 23, 2024
1:44 pm
Here are 15 top reporters expert in the field of network infrastructure. Many are the usual suspects. The audience sizes are small, relative to other tech segments.
Updated Cheat Sheet: Reporters Who Cover Product News
April 22, 2024
11:25 am
By subscriber request, here’s a fresh look at B2B reporters who cover product announcements — 82 in all. “Products” also can mean services — in short, it’s the news in your news cycle that needs to be covered the week it’s announced.
Here’s Who Has The Most Loyal Readers In Tier 1
April 15, 2024
9:16 am
Why would tech PR pros care which tier 1 titles have the most loyal readers? Why does loyalty — or the lack thereof — matter? Pitching requires deep knowledge of targets and beats, and that’s about it, right? Here’s why you might care.
Updated Cheat Sheet: Identity & Access Management
April 11, 2024
9:03 am
Our previous IAM cheat sheet was less than a year old but needed a good scrub. Fewer reporters cover IAM these days. We did find 11, whose names are below. Few were on the last one.
YOUR ACCOUNT
FRIDGE NOTES
Axios Belatedly Launches A Business-of-Media Event Franchise
June 26, 2025
Indy media business experts Brian Morrissey and Jacob Cohen Donnelly have built two very successful businesses with both newsletters and face-to-face events. Axios has noticed this and has decided to get into the event space focusing on the economics of publishing, which of course is a topic close to home. Announced this week: an Axios event coming up in September. Hosts: Sara Fischer and Kerry Flynn.
ServiceNow Throws Money at Fortune to Jumpstart AI Spending
June 24, 2025
ServiceNow has launched a special report on Fortune to jumpstart strategic spending on AI, illustrating workarounds for implementation problems, and otherwise illuminating the path to integrating AI into software operations. This is a branding exercise, of course, and perhaps is a sign that earned media is just not going get a strategic job done.
AIQ shows a big idea and how to leverage the prestige of Fortune without having to pitch stories to accomplish that same objective: you can just buy shelf space. In the case of AIQ, Fortune hired freelancer Sage Lazzaro — who used to work on staff there to create high-level content. So let’s keep an eye on this project, monitoring how well-respected it is… and whether its content gets surfaced in search engines.
The SiliconANGLE TechForward Awards: You Can Apply Now
June 22, 2025
Here are the details — Choose from 5 categories and 30+ subcategories. The awards are being promoted by Bhava Communications, an SWMS subscriber.
Check Out the LinkedIn Profile of TechCrunch’s Publisher
June 22, 2025
The guy also is the full-time “chairman” of Bally and Sassoon. On top of that, he’s also chairman of Foundry and 13 other companies. Well, 14, if you count his own private equity firm. How much time will he put into TC, understanding the subtleties of tech edit?
Big Valley Marketing’s Podcast: Julie Bort
June 19, 2025
Julie opens up to host Dave Reddy.. it’s a good listen. BVM is a SWMS subscriber.