Andrew Nusca on How to ‘Walk In an Editor’s Shoes’
December 20, 2022
9:17 am
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>> Influencers & Profiles
Q&A: Tanya Dua, LinkedIn News
November 8, 2022
12:01 pm
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Deep-Dive: LinkedIn News Tech Stack
November 8, 2022
8:55 am
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Two (Longshot) Pitch Opps with CES Podcast and Video
October 27, 2022
2:25 pm
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Q&A: Adam Lashinsky, Insider, The Information, Washington Post
October 19, 2022
5:40 pm
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Q&A: Derek Thompson, The Atlantic
September 18, 2022
12:43 pm
Derek Thompson quite literally works to save the world. A staff writer at The Atlantic, Derek oversees Progress, the 165-year-old publication’s most recent editorial franchise — and perhaps its most important ever.
SWMS Q&A: Brendan Vaughan, Editor-in-Chief, Fast Company
August 30, 2022
10:26 am
On the job a bit more than a month, Fast Company EIC Brendan Vaughan has inherited a respected, if not beloved, 27-year-old publication. His mission is to improve it.
Pitch Advice from 6 at Axios
August 24, 2022
9:41 am
A recent edition of the new Axios Communicators newsletter offered pitch advice from five Axios reporters and a co-founder. Newsletter author Eleanor Hawkins polled her colleagues on what PR folks need to be told.
Deep-Dive: Esther Ajao, TechTarget SearchEnterpriseAI
August 15, 2022
10:31 am
Experienced B2B reporters often can’t help turning news stories into analysis, where context and POV shroud the actual news. Not so with TechTarget news writer Esther Ajao, now finishing her first year at SearchEnterpriseAI.
Profile: Maria Korolov, IT Freelancer
July 27, 2022
4:23 pm
There’s no one like Maria Korolov. Born in Russia and now living in western Massachusetts, freelancer Maria covers cybersecurity, AI and virtual technologies for five IT media titles.
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FRIDGE NOTES
‘Hyperbolic’ Press Releases
October 9, 2024
Here’s a true story. An Oct. 8 Adweek headline says, ‘Press Releases Have Become Way Too Hyperbolic.’ The deck says, ‘Experts Warn the Loss of Credibility Could Lead to Catastrophe.”
TechCrunch Redesigns
October 2, 2024
TechCrunch redesigned this week. Still green, less clutter. Built for the phone. Events and newsletters rank higher in the home page scroll than startups, venture and AI. No enterprise section. Parent Yahoo invested this money to build engagement. More changes due in 2025, EIC Connie Loizos says.
Wired To Launch Awards Program
September 29, 2024
Adweek’s Mark Stenberg reports that Wired is getting into the awards business. The Wired 101 Awards will debut in October. Be on the lookout for the announcement.
BI’s AI-based Paywall Increased Conversions by 75 Percent
September 25, 2024
BI’s publishing software knows what you’ve clicked on before and where you came from. Through Google Analytics, BI also knows how all readers react to certain content. Once you visit, BI knows whether to ask you to subscribe, or to register, or just to let you see everything for just that one visit. Conversions rose 75 percent this year. Digiday got the scoop (subscription required).
A Forbes Within Forbes
September 22, 2024
Fascinating piece from Lars Lofgren about how a Forbes subsidiary — under the Forbes name — has managed to dominate Google search results…
…and now it turns out that Forbes — both iterations — are set to be purchased by the venture arm of Koch Industries. Nice scoop, Sara.
Prepare for Axel Springer to Acquire Publications
September 22, 2024
Now that it has sold off its classifieds business, the owner of Politico and Business Insider will go shopping for more titles. Don’t be surprised if News Corp. sells the WSJ to Axel Springer, especially if Lachlan Murdoch loses his grip on the media empire built by his politically conservative father.