>> Tier 1

Cheat Sheet: Tier 1 Targets Who Cover the Metaverse

April 25, 2022 11:08 am

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Deep-Dive: Melissa Korn, WSJ

March 7, 2022 8:51 am

All too often, PR pros assume that Tier 1 reporters behave like all reporters — they patrol a beat, decide on stories, report them and write them. It’s rarely that linear…

Toolkit: How Do You Get Tier 1 Coverage for Private Companies?

February 17, 2022 9:46 am

How do private companies get covered by reporters committed to cover public companies? Like anything else in PR, it’s difficult but not impossible. Here’s something of a toolkit we hope can help.

The Magnets, Manufacturers and Messengers of Tier 1

December 6, 2021 10:38 am

When you’re targeting a Tier 1 publication, it pays to understand whether it’s a magnet, a manufacturer or a messenger. Reporters behave differently in each; their motivations are different.

Six SWMS Predictions for 2022

November 30, 2021 6:13 am

With 2022 a month away, it’s time to imagine next year’s trends, in a way that lets our subscribers take action whenever possible. Here’s our list.

Cheat Sheet: Business/Tech Podcasts

October 24, 2021 12:07 pm

Here’s a list of 34 business and tech podcasts, most of which seek C-title executives to interview. We will add to this list regularly, so don’t hesitate to tip us on those we might have missed.

A16Z Sells ‘Web3’ in DC While Tier 1 Snoozes

October 14, 2021 2:44 pm

Andreessen Horowitz defines Web3 as “a group of technologies that encompasses blockchain, cryptographic protocols, digital assets, decentralized finance and social platforms.” — CNBC, Oct. 13

American Readers: Where are They?

October 12, 2021 6:06 am

So back in August you got a hit in TechCrunch. At least on desktops/laptops, you reached less than three million American readers. Ars Technica, Axios and Wired would have delivered you more, not to mention the Tier 1s.

Odds & Ends

October 5, 2021 4:35 pm

Fortune next week welcomes new EIC Alyson Shontell with a staff-only happy hour in a New York City drinking establishment…Natalie Gagliordi left ZDNet and now

Profile: Nicole Perlroth, New York Times

October 5, 2021 4:34 am

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YOUR ACCOUNT

FRIDGE NOTES

FT Opens Up Its Content to OpenAI

April 30, 2024

While the NYT pursues its suit against OpenAI, the Financial Times has chosen to license its content to help OpenAI train current and future LLMs. The NYT seems to be on the wrong side of this issue, with the Associated Press and Axel Springer also choosing to see OpenAI as a source of income, rather than an enemy.

Here’s the opposing view, from Press Gazette’s Dominic Young, who advises publishers to play a game of chicken with OpenAI and its LLM competitors.

Newsweek Uses AI…

April 18, 2024

… and it has no problem disclosing how. Reporters still run the joint, but they are getting AI assistance.

The Atlantic’s Karen Hao Has A Big Idea

April 16, 2024

The Atlantic’s Karen Hao, in conjunction with the Pulitzer Center, is designing a course in AI for journalists. Classes begin next month. Details here. Might be something to alert your friendlies about. Karen hopes to help train 1,000 journalists in AI over the next two years.