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Contributed Content Gatekeepers Cheat Sheet -- Oct. 2026
October 13, 2026 at 5:30 AM
This version of this popular cheat sheet is our best yet. You will agree.
Cheat Sheet: User Organizations
October 11, 2026 at 2:31 PM
This cheat sheet doesn't identify edit targets per se. The following are membership-driven organizations that might welcome your research or access to inside knowledge.
Cheat Sheet: Quantum Computing Targets
October 11, 2026 at 9:59 AM
We might be early on this cheat sheet, but maybe not. Expect quantum to explode in '27.
Out of the Gate: Micah Barkley, Bloomberg; Alex Eichenstein, The Information
October 10, 2026 at 8:17 AM
Welcome to Out of the Gate, a new SWMS feature that looks beyond media-move announcements to examine what reporters actually do after changing beats or joining a new publication.
Switching to .SI... What to Do?
October 9, 2026 at 2:33 PM
Should tech companies with an AI branding adopt .SI? Worth discussing.
Budgeting for AI  in 2027? Be Careful.
October 6, 2026 at 4:49 AM
Do you know how much AI will cost your organization next year? Here's what you can control and what you can't.
They Said It: Week of Sept. 28, 2026
PR
September 27, 2026 at 4:19 PM
Thank you for the comments! 
They Said It: Week of Sept. 28, 2026
September 27, 2026 at 10:02 AM
When a publisher signs a deal with an AI company, it’s easy to assume everything the publisher publishes now flows into that AI system. Usually, it doesn’t.
Cheat Sheet: CEO/Leadership Podcasts (updated)
September 27, 2026 at 6:30 AM
Let's finally get all the CEO/Leadership podcasts in one place, shall we?
Cheat Sheet: CEO Profiles (updated)
September 27, 2026 at 6:00 AM
Beyond the challenge of placing the profile itself, I'm concerned about the bias toward superstar CEOs and the relative lack of opportunity for the up-and-comers. Perhaps it's that every CEO has an origin story and exciting ambitions. That said, let's meet these 16 folks who make CEOs look good.
Cheat Sheet: Yahoo Finance Producers/Hosts
September 26, 2026 at 10:44 AM
Lots of video activity with Yahoo lately. Here's where you can find the influence. 
Cheat Sheet: CNBC Producers (updated)
September 24, 2026 at 4:30 AM
Scarcely any turnover from last year at this time.
Cheat Sheet: Cybersecurity Podcasts (updated)
September 23, 2026 at 1:00 PM
A blend of paid and earned opps -- mostly earned.
Cheat Sheet: Substack Cybersecurity Targets (updated)
September 21, 2026 at 9:30 AM
Here’s a cheat sheet with ten authors of cybersecurity newsletters on Substack.
Response-Pitching When the Big Story Breaks
PR
September 20, 2026 at 7:42 AM
The reporter who broke the story won't possess it for long.
SWMS Counsel: Cyber Insurance and Your Opportunity
September 19, 2026 at 12:02 PM
The Five Eyes cyber agencies, including NSA and CISA, warned in June that AI is shrinking the gap between discovering a vulnerability and exploiting it: "The timeline is not years, it is months." Such a possibility has implications for an agency and its clients. Make that a profit center before the…
They Said It: Week of Sept. 14, 2026
PR
September 16, 2026 at 4:10 PM
Drop a line and let us know what you've heard!
Cheat Sheet: Podcasts for Founders and Startups
September 11, 2026 at 8:28 AM
Producing this cheat sheet was a bit of a gut check. So many founder podcasters ignore pitches. Why list them? But what about stretch goals? No guts, no glory. In the end, with rare exception, we chose to stock the pond with fish that might bite.
Cheat Sheet: Key Players at Informa TechTarget
September 11, 2026 at 3:48 AM
This SWMS cheat sheet aspires to illustrate where the strategic thinking takes place across Informa TechTarget. As we approach 2027, consider establish dialogues along the lines off "Where do you want to take your franchises next year? I can be a resource for you."
Funding Coverage of Series A and Series B -- Jun. 9 thru Sept. 8
September 8, 2026 at 4:44 AM
Tech PR takeaways galore in our exclusive analysis of this summer's Series A and Series B funding coverage.