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They Said It -- Week of Apr. 30
PR
April 29, 2026 at 2:35 PM
Welcome to the fifth installment of They Said It, a fun, easy-to-scan column that comes from the mouths of others. Let us how you like it! 
Visual Analysis: How Influence Actually Flows in Enterprise Tech
April 21, 2026 at 4:15 AM
When you look out of a jet plane window at 35,000 feet, it looks like you're flying very slowly as you look down at the earth. The truth is you're flying at 550–600 mph over the ground. It just doesn't seem that way.
Recipe Card: Paige Gross, CIO Dive
April 20, 2026 at 1:35 PM
Paige writes about enterprise AI from a strategic, CIO/CAIO lens. She closely watches the news and trends in this space; not just the biggest players but those making moves here.
Contributed Content Gatekeepers Cheat Sheet -- Apr. 2026
April 19, 2026 at 12:00 AM
After a thorough scrubbing, you still have 177 clubs to crash. Many shops no longer assign a job slot to somebody that does nothing but manage contributions. The trend: it's a shared duty.
They Said It -- Week of 04-13-06
PR
April 15, 2026 at 2:08 PM
Welcome to the fourth installment of They Said It, a fun, easy-to-scan column that comes from the mouths of others. Let us how you like it! 
Analysis: Breaking Through to the Toughest Targets
April 8, 2026 at 3:15 PM
A senior AE is a coach for experts. The value they bring is not superior knowledge. It’s a complementary vantage point.
They Said It -- Week of 04-02-06
PR
April 2, 2026 at 3:53 AM
Welcome to the third installment of They Said It, a fun, easy-to-scan column that comes from the mouths of others. Let us how you like it! 
Cheat Sheet: Cybersecurity Podcasts
March 25, 2026 at 10:40 AM
This cheat sheet is focused on the business aspects of the cybersecurity industry. These are the podcasts that you can actually get your client on, as opposed to, "OMG, Russian punks have taken down the airport in Singapore."
Recipe Card: Madison Mills, Axios
March 25, 2026 at 2:13 AM
Madison writes about AI and tech from a market investor lens. She closely follows the biggest players in AI.   
Charlene's Recipe Cards: Target Profiles Cooked To Order
March 25, 2026 at 2:04 AM
Growing up, I LOVED to cook. I used to join cooking competitions with my dad, sister and grandma. My dad and I would never miss an episode of Hell’s Kitchen and use every chance we got to evaluate every dish as if we were Gordon Ramsey – critiquing flavor and presentation.  
Recipe Card: Molly Liebergall, Morning Brew
March 25, 2026 at 1:29 AM
Molly covers stories at the intersection of corporate ambition and human/ethical friction. Most of her stories focus on where institutions—corporations, platforms, private equity firms, tech giants—create costs that ordinary people absorb.  
Cheat Sheet: Targets for EdTech Use in Training
March 24, 2026 at 11:47 AM
This one is pretty niche-y, isn't it? Well, that's why you subscribed to SWMS; there's no place we won't go for you. Interesting mix of targets here. Enjoy and good luck.
Get Ready for the Edit Assemblers
March 24, 2026 at 7:09 AM
Pretty soon, "reporters" won't write much anymore. Instead, they will select the raw materials for a given content project, assemble them, and observe as AI does the manufacturing. 
They Said It -- Week of 03-26-06
PR
March 19, 2026 at 5:36 AM
Welcome to the second installment of They Said It, a fun, easy-to-scan column that comes from the mouths of others. Let us how you like it!
Cheat Sheet: CEO Profiles
March 18, 2026 at 7:00 AM
Beyond the challenge of placing the profile itself, I'm concerned about the bias toward superstar CEOs and the relative lack of opportunity for the up-and-comers. Perhaps it's that every CEO has an origin story and exciting ambitions. That said, let's meet these 15 folks who make CEOs look good.
The PR Asset Pyramid
March 17, 2026 at 12:04 PM
A comprehensive model of every asset you can bring to a reporter writing a feature story — organized by the DIKW hierarchy from raw data to wisdom.
SWMS Valet Archives: Pitching Reporters Who Cover the Big Vendors
PR
March 17, 2026 at 4:02 AM
Occasionally, I go back into the archives of SWMS valet consulting and cherry-pick some of the dialogs I've had over the years with our subscribers. Here is an exchange about pitching big companies. What are the best practices regarding reaching out?
Cheat Sheet: AI Reporters in Govt. Pubs
March 15, 2026 at 4:26 AM
Here's a short and sweet cheat sheet for you, comprising reporters -- and a couple of podcasters -- who focus on AI in the federal government marketplace.
The SWMS Origin Story
March 13, 2026 at 10:22 AM
The scribbling began after a Ziff-Davis off-site at spring Comdex in Chicago in 1998. My then-boss made a presentation to the whole company, appropriating my ideas, presenting them as his own. That was the last straw.
The 'So What' Cascade: Stress Test the Pitch Before Sending
PR
March 8, 2026 at 9:28 AM
You probably know to ask all of these questions before you go to market with your pitch. It doesn't hurt to review them.