April 19, 2026 at 12:00 AM
After a thorough scrubbing, you still have 177 clubs to crash. Many shops no longer assign a job slot to somebody that does nothing but manage contributions. The trend: it's a shared duty.
March 25, 2026 at 10:40 AM
This cheat sheet is focused on the business aspects of the cybersecurity industry. These are the podcasts that you can actually get your client on, as opposed to, "OMG, Russian punks have taken down the airport in Singapore."
March 24, 2026 at 11:47 AM
This one is pretty niche-y, isn't it? Well, that's why you subscribed to SWMS; there's no place we won't go for you. Interesting mix of targets here. Enjoy and good luck.
March 18, 2026 at 7:00 AM
Beyond the challenge of placing the profile itself, I'm concerned about the bias toward superstar CEOs and the relative lack of opportunity for the up-and-comers. Perhaps it's that every CEO has an origin story and exciting ambitions.
That said, let's meet these 15 folks who make CEOs look good.
March 15, 2026 at 4:26 AM
Here's a short and sweet cheat sheet for you, comprising reporters -- and a couple of podcasters -- who focus on AI in the federal government marketplace.
March 3, 2026 at 1:48 PM
Subscribers have been asking for this cheat sheet for some time. Thank you for your patience. We studied both the vendors and the indies. Please let us know who we have left out.
February 6, 2026 at 2:57 PM
Below are the names of 16 reporters -- mostly from the trades -- who regularly cover issues of data privacy. Their articles run the gamut from politics, to law, to breaches, to VC funding of startups in the data privacy space. The data privacy beat inevitably will have to become less…
November 24, 2025 at 12:00 AM
Here are 14 paths for you if you seek newsletters that are updated frequently in martech and consumer experience, or CX. Let's call this a "cheat sheet lite" because there is no author information here. That said, these links will save you time.
November 9, 2025 at 12:00 AM
If your clients are in the space of new finance tools/apps -- and if they target the retirement space -- they will need to conquer D.C. editors before they can they make the big bucks. Here's who covers those pathways. DeepSeek provided the sidebar; Google Veo did the video.
The Trump…
September 24, 2025 at 12:00 AM
Here's a cheat sheet with 10 podcasts that offer advice to aspiring leaders. Yes on the contact info. No audience sizes, however -- it's pretty much impossible to obtain that. Most of the podcasters have books and seminars to sell. You'll find HBR in there... the only publication in the list. This…
September 17, 2025 at 12:00 AM
Which podcasts do entrepreneurs really listen to? The entrepreneurs that have the big startup ideas? This cheat sheet is where one starts. Don't be fooled by the TechCrunch Startup News "podcast," because all it is is an AI voice-synthesized audio file of a story that ran as a tech article -- it's…
September 14, 2025 at 12:00 AM
A kind and generous subscriber shared the data on the latest producers on CNBC, the shows that they produce, and the times that the show is aired. This is what the Media Survey family is all about. The sidebars are from Anthropic's Claude, and DeepSeek. Enjoy, and good luck.…
September 12, 2025 at 12:00 AM
Here’s a cheat sheet on whom to approach and pitch in selected Tier 1 event operations, updated from the Jan. 2024 version. Unlike reporters, event influencers have no content to review.
July 29, 2025 at 12:00 AM
This cheat sheet focuses on who covers CTOs and the problems that they face. It doesn’t focus on job changes, e.g who was hired in inside the DC beltway.
July 25, 2025 at 12:00 AM
Construction is a big business, but it does not show up in the media. The DeepSeek sidebar gets into the reasons why.
July 23, 2025 at 12:00 AM
Many PR pros mourned the damage at TechCrunch this spring, but this cheat sheet reminds us that more than two dozen pitchable reporters remain. Click on the name of the reporter for their beat and their recent work. The higher the name appears on the list, the more often they write.
DALL·E produced…
July 21, 2025 at 12:00 AM
This cheat sheet is unusual for SWMS. It comprises non-traditional targets -- podcasters and newsletter authors. It mixes of entrepreneurial behavior and the future of work. It's a bit here and there. Hopefully it will open a backdoor along your path to placement. ChatGPT-4 and DALL·E contributed…
July 20, 2025 at 12:00 AM
Perhaps you saw Joanna Glasner's July 16th CrunchBase News story about the spike in cybersecurity funding. Cybersecurity was a hot area for venture investment in the first half of 2025, with total funding to the space hitting its highest level in three years... overall, we counted at least 11 rounds…
July 7, 2025 at 12:00 AM
Here's a cheat sheet comprising 11 reporters who recently covered a cybersecurity survey as news. We carried over three targets from our Sept. 2022 cheat sheet; all other names are new.
June 25, 2025 at 12:00 AM
Here's a cheat sheet with a dozen reporters who have covered the encroachment of AI into the science of search. Three reporters are from Forbes, so that promises good potential reach.
It's unclear many subscribers have clients who directly care about this topic. This just may be as interesting for…