October 13, 2026 at 5:30 AM
This version of this popular cheat sheet is our best yet. You will agree.
October 11, 2026 at 2:31 PM
This cheat sheet doesn't identify edit targets per se. The following are membership-driven organizations that might welcome your research or access to inside knowledge.
October 11, 2026 at 9:59 AM
We might be early on this cheat sheet, but maybe not. Expect quantum to explode in '27.
September 27, 2026 at 6:30 AM
Let's finally get all the CEO/Leadership podcasts in one place, shall we?
September 27, 2026 at 6:00 AM
Beyond the challenge of placing the profile itself, I'm concerned about the bias toward superstar CEOs and the relative lack of opportunity for the up-and-comers. Perhaps it's that every CEO has an origin story and exciting ambitions.
That said, let's meet these 16 folks who make CEOs look good.
September 26, 2026 at 10:44 AM
Lots of video activity with Yahoo lately. Here's where you can find the influence.
September 24, 2026 at 4:30 AM
Scarcely any turnover from last year at this time.
September 23, 2026 at 1:00 PM
A blend of paid and earned opps -- mostly earned.
September 21, 2026 at 9:30 AM
Here’s a cheat sheet with ten authors of cybersecurity newsletters on Substack.
September 11, 2026 at 8:28 AM
Producing this cheat sheet was a bit of a gut check. So many founder podcasters ignore pitches. Why list them? But what about stretch goals? No guts, no glory. In the end, with rare exception, we chose to stock the pond with fish that might bite.
September 11, 2026 at 3:48 AM
This SWMS cheat sheet aspires to illustrate where the strategic thinking takes place across Informa TechTarget. As we approach 2027, consider establish dialogues along the lines off "Where do you want to take your franchises next year? I can be a resource for you."
August 31, 2026 at 12:30 PM
Subscribers have been asking about case study targets. So we went to work, updating this cheat sheet with fresh names, using our new cheat format.
August 30, 2026 at 3:10 AM
Executive editor Carl Franzen & editorial director Michael Nuñez are two sides of the same coin. And I don’t mean that because they are both a part of the editorial leadership team at VentureBeat. Both of them cover the same topics, but from different sides.
August 26, 2026 at 2:20 AM
Many of the original security indies already have gone on to make cyber history. Do they still need to show up at Black Hat? These four didn't. Time marches on. Read on to stay current with the Indies who stayed plugged in.
August 18, 2026 at 4:55 AM
It may be too early to predict 2027, but it's not too early to build a relationship with the reporters who will publish your predictions.
August 4, 2026 at 4:19 AM
Here's who the best coders turn to for insights. Most of these influencers are not big content producers, although some are. Mostly, they have lots of followers on social.
July 31, 2026 at 10:30 AM
This cheat sheet originally was published in March 2026. This week, we republish this content with badges categorizing these influencers in four different personas
-- decision-shapers
-- sense-makers
-- validators
-- amplifiers
You can click on each badge in the cheat sheet for definitions. There is…
July 19, 2026 at 12:31 PM
I introduced SWMS recipe cards (RCs) a few months ago as a way to share how I evaluate journalists and the news I am pitching. Now that the first few have gone live, it’s time for a Sniff Test -- a check to see if they held up over time, or if the cards need to be sent back to the kitchen.
May 20, 2026 at 11:26 AM
Here's an assortment of SMB-ish targets in media brands; SMB itself is not profitable territory for publishers these days. Legions of creators have seen to that.
May 20, 2026 at 10:48 AM
Here's brief spotcheck of rate ranges for paid content in six top publications. The information was gleaned from rate cards. Note that everything is negotiable: The more you buy, the lower the rate.