September 11, 2026 at 3:48 AM
This SWMS cheat sheet aspires to illustrate where the strategic thinking takes place across Informa TechTarget. As we approach 2027, consider establish dialogues along the lines off "Where do you want to take your franchises next year? I can be a resource for you."
August 31, 2026 at 12:30 PM
Subscribers have been asking about case study targets. So we went to work, updating this cheat sheet with fresh names, using our new cheat format.
August 30, 2026 at 3:10 AM
Executive editor Carl Franzen & editorial director Michael Nuñez are two sides of the same coin. And I don’t mean that because they are both a part of the editorial leadership team at VentureBeat. Both of them cover the same topics, but from different sides.
August 26, 2026 at 2:20 AM
Many of the original security indies already have gone on to make cyber history. Do they still need to show up at Black Hat? These four didn't. Time marches on. Read on to stay current with the Indies who stayed plugged in.
August 18, 2026 at 4:55 AM
It may be too early to predict 2027, but it's not too early to build a relationship with the reporters who will publish your predictions.
August 4, 2026 at 4:19 AM
Here's who the best coders turn to for insights. Most of these influencers are not big content producers, although some are. Mostly, they have lots of followers on social.
July 31, 2026 at 10:30 AM
This cheat sheet originally was published in March 2026. This week, we republish this content with badges categorizing these influencers in four different personas
-- decision-shapers
-- sense-makers
-- validators
-- amplifiers
You can click on each badge in the cheat sheet for definitions. There is…
July 27, 2026 at 3:05 PM
Let's finally get all the CEO/Leadership podcasts in one place, shall we?
July 19, 2026 at 12:31 PM
I introduced SWMS recipe cards (RCs) a few months ago as a way to share how I evaluate journalists and the news I am pitching. Now that the first few have gone live, it’s time for a Sniff Test -- a check to see if they held up over time, or if the cards need to be sent back to the kitchen.
June 29, 2026 at 7:00 AM
Beyond the challenge of placing the profile itself, I'm concerned about the bias toward superstar CEOs and the relative lack of opportunity for the up-and-comers. Perhaps it's that every CEO has an origin story and exciting ambitions.
That said, let's meet these 16 folks who make CEOs look good.
May 20, 2026 at 11:26 AM
Here's an assortment of SMB-ish targets in media brands; SMB itself is not profitable territory for publishers these days. Legions of creators have seen to that.
May 20, 2026 at 10:48 AM
Here's brief spotcheck of rate ranges for paid content in six top publications. The information was gleaned from rate cards. Note that everything is negotiable: The more you buy, the lower the rate.
May 6, 2026 at 2:52 AM
If your client can talk about high-performance technology, here are some conversational highways to pitch success.
May 4, 2026 at 1:05 PM
This cheat sheet will introduce you to 19 indie prophets of agentic AI, those with a newsletter or a podcast or who speak on the topic. It's OK to be late to this party. Everyone is. Even the experts struggle.
May 4, 2026 at 5:50 AM
Sales is fundamental to any kind of business. And yet, strangely, there's not a lot of vertical focus on sales success. Here's a cheat sheet on back doors to sales-focused earned media in the form of newsletters and podcasts.
May 1, 2026 at 1:21 PM
Surprisingly, there's quite a few solid podcasts in this well-worn B2B niche, and they appear to be pitchable. Happy hunting.
April 19, 2026 at 12:00 AM
After a thorough scrubbing, you still have 177 clubs to crash. Many shops no longer assign a job slot to somebody that does nothing but manage contributions. The trend: it's a shared duty.
March 25, 2026 at 10:40 AM
This cheat sheet is focused on the business aspects of the cybersecurity industry. These are the podcasts that you can actually get your client on, as opposed to, "OMG, Russian punks have taken down the airport in Singapore."
March 24, 2026 at 11:47 AM
This one is pretty niche-y, isn't it? Well, that's why you subscribed to SWMS; there's no place we won't go for you. Interesting mix of targets here. Enjoy and good luck.
March 15, 2026 at 4:26 AM
Here's a short and sweet cheat sheet for you, comprising reporters -- and a couple of podcasters -- who focus on AI in the federal government marketplace.