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Strategies

Recipe Card: Paige Gross, CIO Dive
April 20, 2026 at 1:35 PM
Paige writes about enterprise AI from a strategic, CIO/CAIO lens. She closely watches the news and trends in this space; not just the biggest players but those making moves here.
Analysis: Breaking Through to the Toughest Targets
April 8, 2026 at 3:15 PM
A senior AE is a coach for experts. The value they bring is not superior knowledge. It’s a complementary vantage point.
Recipe Card: Madison Mills, Axios
March 25, 2026 at 2:13 AM
Madison writes about AI and tech from a market investor lens. She closely follows the biggest players in AI.   
Recipe Card: Molly Liebergall, Morning Brew
March 25, 2026 at 1:29 AM
Molly covers stories at the intersection of corporate ambition and human/ethical friction. Most of her stories focus on where institutions—corporations, platforms, private equity firms, tech giants—create costs that ordinary people absorb.  
Get Ready for the Edit Assemblers
March 24, 2026 at 7:09 AM
Pretty soon, "reporters" won't write much anymore. Instead, they will select the raw materials for a given content project, assemble them, and observe as AI does the manufacturing. 
The 2026 Podcast Landscape: Where to Aim?
March 2, 2026 at 2:33 PM
Many of our subscribers talk about "podcasts" as if it's a single landscape. That's simply not true. There are actually four different landscapes, and they often overlap. This exclusive SWMS analysis -- delivered in video (2:42) -- will tame the client and help frame your approach when going to…
Right-Wing Podcasts: Dare You Pitch Them?
November 24, 2025 at 12:00 AM
The day is coming that you will not be able to avoid framing the targets in terms of red or blue. So far you've been able to do that. Those days are coming to a close: large swaths of "the audience" are headed in this direction. If you don't believe it, read this from Bloomberg. You will never see…
Right-Wing Podcasts: Dare You Pitch Them?
June 22, 2025 at 12:00 AM
Here are the details  -- Choose from 5 categories and 30+ subcategories. The awards are being promoted by Bhava Communications, an SWMS subscriber.