Strategies

This SWMS cheat sheet aspires to illustrate where the strategic thinking takes place across Informa TechTarget. As we approach 2027, consider establish dialogues along the lines off "Where do you want to take your franchises next year? I can be a resource for you."

Takeaways galore in our exclusive analysis of this summer's Series A and Series B funding coverage.

Tech PR often misses the big picture with Informa TechTarget. That's why SWMS is presenting this overview of this publicly-held company.

Tech PR veterans still rue November 17, 2022 — the day Politico Media Group abruptly shuttered Protocol, taking down Tom Krazit and the exceptional enterprise team he had assembled. Tom is back in build mode.

Paige writes about enterprise AI from a strategic, CIO/CAIO lens. She closely watches the news and trends in this space; not just the biggest players but those making moves here.

A senior AE is a coach for experts. The value they bring is not superior knowledge. It’s a complementary vantage point.

Madison writes about AI and tech from a market investor lens. She closely follows the biggest players in AI.   

Molly covers stories at the intersection of corporate ambition and human/ethical friction. Most of her stories focus on where institutions—corporations, platforms, private equity firms, tech giants—create costs that ordinary people absorb.  

Pretty soon, "reporters" won't write much anymore. Instead, they will select the raw materials for a given content project, assemble them, and observe as AI does the manufacturing. 

Many of our subscribers talk about "podcasts" as if it's a single landscape. That's simply not true. There are actually four different landscapes, and they often overlap. This exclusive SWMS analysis -- delivered in video (2:42) -- will tame the client and help frame your approach when going to…

The day is coming that you will not be able to avoid framing the targets in terms of red or blue. So far you've been able to do that. Those days are coming to a close: large swaths of "the audience" are headed in this direction. If you don't believe it, read this from Bloomberg. You will never see…

Here are the details  -- Choose from 5 categories and 30+ subcategories. The awards are being promoted by Bhava Communications, an SWMS subscriber.