PR

You probably know to ask all of these questions before you go to market with your pitch. It doesn't hurt to review them.

Good luck finding anybody who likes AI checkers. They can't be trusted. Here's a recent dialogue from LinkedIn.

Welcome to the first installment of They Said It, a fun, easy-to-scan column that comes from the mouths of others. Let us how you like it! An abbreviated version of They Said It appears in each SWMS emailer.

If you can name somebody other than Eric Savitz that has more than three decades of experience in across, edit, PR, and corporate content, let us know.

Fast Company's Lydia Dishman has joined (SWMS subscriber) Method Communications as VP of content strategy. Lydia joins an already strong content team, which includes former NY Times reporter Tim Race and B2B tech edit vet John Foley.