PR

Welcome to the fourth installment of They Said It, a fun, easy-to-scan column that comes from the mouths of others. Let us how you like it! 

Welcome to the third installment of They Said It, a fun, easy-to-scan column that comes from the mouths of others. Let us how you like it! 

Welcome to the second installment of They Said It, a fun, easy-to-scan column that comes from the mouths of others. Let us how you like it!

A comprehensive model of every asset you can bring to a reporter writing a feature story — organized by the DIKW hierarchy from raw data to wisdom.

Occasionally, I go back into the archives of SWMS valet consulting and cherry-pick some of the dialogs I've had over the years with our subscribers. Here is an exchange about pitching big companies. What are the best practices regarding reaching out?

You probably know to ask all of these questions before you go to market with your pitch. It doesn't hurt to review them.

Good luck finding anybody who likes AI checkers. They can't be trusted. Here's a recent dialogue from LinkedIn.

Welcome to the first installment of They Said It, a fun, easy-to-scan column that comes from the mouths of others. Let us how you like it! An abbreviated version of They Said It appears in each SWMS emailer.

If you can name somebody other than Eric Savitz that has more than three decades of experience in across, edit, PR, and corporate content, let us know.

Fast Company's Lydia Dishman has joined (SWMS subscriber) Method Communications as VP of content strategy. Lydia joins an already strong content team, which includes former NY Times reporter Tim Race and B2B tech edit vet John Foley.