PR

There's a shrill one in here.

Thank you for the comments! 

The reporter who broke the story won't possess it for long.

Drop a line and let us know what you've heard!

Lots of media moves this time.

If you enjoy They Said It, please tell a friend!  

If you enjoy They Said It, please tell a friend!

Tips and a laugh or two this time... 

Here's what everybody is saying these days, from your industry colleagues to the pope.

Hey, they said it, not us.

Your new favorite Substack blog is called Sorry for Cold Calling. It’s written by Rob Smith, PR pro between agencies at the moment. Rob loves interviewing journalists. He has done it for years with media-brand targets. He will pay special attention to media-brand journalists who go indie, but…

What becomes of the PESO model in the era of retrieval?

Welcome to the sixth installment of They Said It, a fun, easy-to-scan column that comes from the mouths of others. Let us how you like it! 

This document initially was meant to remain internal to SWMS, not to be published. The workshop's mission: how to pitch indie experts with a bit of arrogance to them. Its context: as time goes on, the number of friendlies will diminish while the number of head cases will rise. Early versions of this…

Welcome to the fifth installment of They Said It, a fun, easy-to-scan column that comes from the mouths of others. Let us how you like it! 

Welcome to the fourth installment of They Said It, a fun, easy-to-scan column that comes from the mouths of others. Let us how you like it! 

Welcome to the third installment of They Said It, a fun, easy-to-scan column that comes from the mouths of others. Let us how you like it! 

Welcome to the second installment of They Said It, a fun, easy-to-scan column that comes from the mouths of others. Let us how you like it!

A comprehensive model of every asset you can bring to a reporter writing a feature story — organized by the DIKW hierarchy from raw data to wisdom.

Occasionally, I go back into the archives of SWMS valet consulting and cherry-pick some of the dialogs I've had over the years with our subscribers. Here is an exchange about pitching big companies. What are the best practices regarding reaching out?