Research

Below are the names of 16 reporters -- mostly from the trades -- who regularly cover issues of data privacy. Their articles run the gamut from politics, to law, to breaches, to VC funding of startups in the data privacy space. The data privacy beat inevitably will have to become less…

Everybody knows that web traffic is descending — but exactly where?

Here are 14 paths for you if you seek newsletters that are updated frequently in martech and consumer experience, or CX. Let's call this a "cheat sheet lite" because there is no author information here. That said, these links will save you time.

If your clients are in the space of new finance tools/apps -- and if they target the retirement space -- they will need to conquer D.C. editors before they can they make the big bucks. Here's who covers those pathways. DeepSeek provided the sidebar; Google Veo did the video. The Trump…

Here's a cheat sheet with 10 podcasts that offer advice to aspiring leaders. Yes on the contact info. No audience sizes, however -- it's pretty much impossible to obtain that. Most of the podcasters have books and seminars to sell. You'll find HBR in there... the only publication in the list. This…

Which podcasts do entrepreneurs really listen to? The entrepreneurs that have the big startup ideas? This cheat sheet is where one starts. Don't be fooled by the TechCrunch Startup News "podcast," because all it is is an AI voice-synthesized audio file of a story that ran as a tech article -- it's…

A kind and generous subscriber shared the data on the latest producers on CNBC, the shows that they produce, and the times that the show is aired. This is what the Media Survey family is all about. The sidebars are from Anthropic's Claude, and DeepSeek. Enjoy, and good luck.…

Here’s a cheat sheet on whom to approach and pitch in selected Tier 1 event operations, updated from the Jan. 2024 version. Unlike reporters, event influencers have no content to review.

This grid contains the latest intel on who might place your contributed post. It stays updated in great measure thanks to our kind subscribers, who keep us alerted to shifts and changes.

This cheat sheet focuses on who covers CTOs and the problems that they face. It doesn’t focus on job changes, e.g who was hired in inside the DC beltway.

Many PR pros mourned the damage at TechCrunch this spring, but this cheat sheet reminds us that more than two dozen pitchable reporters remain. Click on the name of the reporter for their beat and their recent work. The higher the name appears on the list, the more often they write. DALL·E produced…

This cheat sheet is unusual for SWMS. It comprises non-traditional targets -- podcasters and newsletter authors. It mixes of entrepreneurial behavior and the future of work. It's a bit here and there. Hopefully it will open a backdoor along your path to placement. ChatGPT-4 and DALL·E contributed…

Perhaps you saw Joanna Glasner's July 16th CrunchBase News story about the spike in cybersecurity funding. Cybersecurity was a hot area for venture investment in the first half of 2025, with total funding to the space hitting its highest level in three years... overall, we counted at least 11 rounds…

Here's a cheat sheet comprising 11 reporters who recently covered a cybersecurity survey as news. We carried over three targets from our Sept. 2022 cheat sheet; all other names are new.

Here's a cheat sheet with a dozen reporters who have covered the encroachment of AI into the science of search. Three reporters are from Forbes, so that promises good potential reach. It's unclear many subscribers have clients who directly care about this topic. This just may be as interesting for…

A subscriber recently asked for a POV on where the low-hanging fruit was in the world of AI coverage. As subjective as that might be, it's still worth trying. Who might you suggest?

Here’s a baker’s dozen’s worth of podcasts focused on customer success. Included are podcasts from Forrester and vendor Intercom — those may not be overly pitchable. The rest probably are.

Watch and listen as SWMS contributing editor David Strom discusses with Sam Whitmore his analytics experiences at CSO Online and elsewhere. Hear why analytics are both useless and valuable, and be ready to jump on the one thing all passionate PR pros should do upon completing this breezy…

Here’s a cheat sheet with ten authors of cybersecurity newsletters on Substack. All are men, and few are Americans.

How many fintech reporters operate out of Washington, DC? This cheat sheet captures ten, across big titles and trades alike. If you happen to know of a DC-based Bloomberg fintech reporter, please drop a note. Seems like there should be one. In the sidebar, DeepSeek and Claude 3.5 Sonnet tackled the…