Articles
August 15, 2026 at 2:02 PM
If you enjoy They Said It, please tell a friend!
August 11, 2026 at 5:27 AM
SWMS has tracked web audiences for three years, thanks to our friends at Similarweb. Of course you know traffic has dropped -- but not uniformly! Our latest deep dive suggests the way forward.
August 4, 2026 at 4:19 AM
Here's who the best coders turn to for insights. Most of these influencers are not big content producers, although some are. Mostly, they have lots of followers on social.
July 31, 2026 at 10:30 AM
This cheat sheet originally was published in March 2026. This week, we republish this content with badges categorizing these influencers in four different personas
-- decision-shapers
-- sense-makers
-- validators
-- amplifiers
You can click on each badge in the cheat sheet for definitions. There is…
July 30, 2026 at 4:15 AM
If you enjoy They Said It, please tell a friend!
July 27, 2026 at 3:05 PM
Let's finally get all the CEO/Leadership podcasts in one place, shall we?
July 22, 2026 at 3:11 AM
Get ready for the imminent launch of Fortune Daily, a daily video show built to showcase the journalism Fortune delivers in print, online, and onstage.
July 20, 2026 at 9:48 AM
Tips and a laugh or two this time...
July 20, 2026 at 4:50 AM
Observe the blueprint inherent in these profiles of Southwest CEO Bob Jordan. Segment your agenda. Tell a consumer audience why you're going to do a tough thing, so it can understand you. Six months later, tell a business audience how you did that tough thing, so it can emulate you.
July 19, 2026 at 12:31 PM
I introduced SWMS recipe cards (RCs) a few months ago as a way to share how I evaluate journalists and the news I am pitching. Now that the first few have gone live, it’s time for a Sniff Test -- a check to see if they held up over time, or if the cards need to be sent back to the kitchen.
July 7, 2026 at 11:43 AM
Here's what everybody is saying these days, from your industry colleagues to the pope.
July 6, 2026 at 1:32 PM
Tech PR veterans still rue November 17, 2022 — the day Politico Media Group abruptly shuttered Protocol, taking down Tom Krazit and the exceptional enterprise team he had assembled.
Tom is back in build mode.
July 4, 2026 at 9:39 AM
We added more evidence... as of early July...
June 29, 2026 at 7:00 AM
Beyond the challenge of placing the profile itself, I'm concerned about the bias toward superstar CEOs and the relative lack of opportunity for the up-and-comers. Perhaps it's that every CEO has an origin story and exciting ambitions.
That said, let's meet these 16 folks who make CEOs look good.
June 4, 2026 at 10:17 AM
Hey, they said it, not us.
June 3, 2026 at 10:39 AM
Your new favorite Substack blog is called Sorry for Cold Calling. It’s written by Rob Smith, PR pro between agencies at the moment. Rob loves interviewing journalists. He has done it for years with media-brand targets. He will pay special attention to media-brand journalists who go indie, but…
May 23, 2026 at 3:39 PM
What becomes of the PESO model in the era of retrieval?
May 20, 2026 at 11:26 AM
Here's an assortment of SMB-ish targets in media brands; SMB itself is not profitable territory for publishers these days. Legions of creators have seen to that.
May 20, 2026 at 10:48 AM
Here's brief spotcheck of rate ranges for paid content in six top publications. The information was gleaned from rate cards. Note that everything is negotiable: The more you buy, the lower the rate.