Articles
September 11, 2026 at 8:28 AM
Many podcasts of appeal to founders and startups have a lot of spontaneity and candor. Guests better be prepared to tell some truth. You have to be specific about your business performance.
Imagine going to the doctor and stonewalling her. Same thing with these podcasts. Once the mike's on, "it's on…
September 11, 2026 at 3:48 AM
This SWMS cheat sheet aspires to illustrate where the strategic thinking takes place across Informa TechTarget. As we approach 2027, consider establish dialogues along the lines off "Where do you want to take your franchises next year? I can be a resource for you."
September 8, 2026 at 4:44 AM
Takeaways galore in our exclusive analysis of this summer's Series A and Series B funding coverage.
September 5, 2026 at 6:40 AM
Tech PR often misses the big picture with Informa TechTarget. That's why SWMS is presenting this overview of this publicly-held company.
September 1, 2026 at 4:27 AM
Lots of media moves this time.
August 31, 2026 at 12:30 PM
Subscribers have been asking about case study targets. So we went to work, updating this cheat sheet with fresh names, using our new cheat format.
August 30, 2026 at 11:12 AM
Fortune has run 33 survey stories so far in '26 — eight in August alone. There are more to come. We spotted a formula. You can steal it and apply it even to B2B publications.
August 30, 2026 at 3:10 AM
Executive editor Carl Franzen & editorial director Michael Nuñez are two sides of the same coin. And I don’t mean that because they are both a part of the editorial leadership team at VentureBeat. Both of them cover the same topics, but from different sides.
August 26, 2026 at 2:20 AM
Many of the original security indies already have gone on to make cyber history. Do they still need to show up at Black Hat? These four didn't. Time marches on. Read on to stay current with the Indies who stayed plugged in.
August 18, 2026 at 4:55 AM
It may be too early to predict 2027, but it's not too early to build a relationship with the reporters who will publish your predictions.
August 15, 2026 at 2:02 PM
If you enjoy They Said It, please tell a friend!
August 11, 2026 at 5:27 AM
SWMS has tracked web audiences for three years, thanks to our friends at Similarweb. Of course you know traffic has dropped -- but not uniformly! Our latest deep dive suggests the way forward.
August 4, 2026 at 4:19 AM
Here's who the best coders turn to for insights. Most of these influencers are not big content producers, although some are. Mostly, they have lots of followers on social.
July 31, 2026 at 10:30 AM
This cheat sheet originally was published in March 2026. This week, we republish this content with badges categorizing these influencers in four different personas
-- decision-shapers
-- sense-makers
-- validators
-- amplifiers
You can click on each badge in the cheat sheet for definitions. There is…
July 30, 2026 at 4:15 AM
If you enjoy They Said It, please tell a friend!
July 27, 2026 at 3:05 PM
Let's finally get all the CEO/Leadership podcasts in one place, shall we?
July 22, 2026 at 3:11 AM
Get ready for the imminent launch of Fortune Daily, a daily video show built to showcase the journalism Fortune delivers in print, online, and onstage.
July 20, 2026 at 9:48 AM
Tips and a laugh or two this time...
July 20, 2026 at 4:50 AM
Observe the blueprint inherent in these profiles of Southwest CEO Bob Jordan. Segment your agenda. Tell a consumer audience why you're going to do a tough thing, so it can understand you. Six months later, tell a business audience how you did that tough thing, so it can emulate you.