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Welcome to the fourth installment of They Said It, a fun, easy-to-scan column that comes from the mouths of others. Let us how you like it! 

A senior AE is a coach for experts. The value they bring is not superior knowledge. It’s a complementary vantage point.

Welcome to the third installment of They Said It, a fun, easy-to-scan column that comes from the mouths of others. Let us how you like it! 

This cheat sheet is focused on the business aspects of the cybersecurity industry. These are the podcasts that you can actually get your client on, as opposed to, "OMG, Russian punks have taken down the airport in Singapore."

Madison writes about AI and tech from a market investor lens. She closely follows the biggest players in AI.   

Growing up, I LOVED to cook. I used to join cooking competitions with my dad, sister and grandma. My dad and I would never miss an episode of Hell’s Kitchen and use every chance we got to evaluate every dish as if we were Gordon Ramsey – critiquing flavor and presentation.  

Molly covers stories at the intersection of corporate ambition and human/ethical friction. Most of her stories focus on where institutions—corporations, platforms, private equity firms, tech giants—create costs that ordinary people absorb.  

This one is pretty niche-y, isn't it? Well, that's why you subscribed to SWMS; there's no place we won't go for you. Interesting mix of targets here. Enjoy and good luck.

Pretty soon, "reporters" won't write much anymore. Instead, they will select the raw materials for a given content project, assemble them, and observe as AI does the manufacturing. 

Welcome to the second installment of They Said It, a fun, easy-to-scan column that comes from the mouths of others. Let us how you like it!

Beyond the challenge of placing the profile itself, I'm concerned about the bias toward superstar CEOs and the relative lack of opportunity for the up-and-comers. Perhaps it's that every CEO has an origin story and exciting ambitions. That said, let's meet these 14 folks who make CEOs look good.

A comprehensive model of every asset you can bring to a reporter writing a feature story — organized by the DIKW hierarchy from raw data to wisdom.

Occasionally, I go back into the archives of SWMS valet consulting and cherry-pick some of the dialogs I've had over the years with our subscribers. Here is an exchange about pitching big companies. What are the best practices regarding reaching out?

Here's a short and sweet cheat sheet for you, comprising reporters -- and a couple of podcasters -- who focus on AI in the federal government marketplace.

The scribbling began after a Ziff-Davis off-site at spring Comdex in Chicago in 1998. My then-boss made a presentation to the whole company, appropriating my ideas, presenting them as his own. That was the last straw.

You probably know to ask all of these questions before you go to market with your pitch. It doesn't hurt to review them.

Good luck finding anybody who likes AI checkers. They can't be trusted. Here's a recent dialogue from LinkedIn.

Welcome to the first installment of They Said It, a fun, easy-to-scan column that comes from the mouths of others. Let us how you like it! An abbreviated version of They Said It appears in each SWMS emailer.

Subscribers have been asking for this cheat sheet for some time. Thank you for your patience. We studied both the vendors and the indies. Please let us know who we have left out. 

Here is a clever use of AI, and it's a technique you can steal. Check out this story that appeared in Nieman Lab last month. It documents the fact that the New York Times has been monitoring right-wing podcasts for a certain trend -- basically that MAGA is fraying over Donald Trump's handling of the…