Articles
October 22, 2026 at 10:57 AM
Coming
October 20, 2026 at 10:18 AM
There's a shrill one in here.
October 20, 2026 at 4:35 AM
NYT star reporter Cade Metz now has a much more refined AI beat: how AI pertains to healthcare.
October 20, 2026 at 1:51 AM
Introducing SWMS Audit, an ongoing feature to help you see a publication empirically, the way it actually is.
October 15, 2026 at 2:53 AM
Anyone who has talked to me in the past 3 months knows I’ve been going down a deep rabbit hole at the intersection of AI and PR.
October 13, 2026 at 5:30 AM
This version of this popular cheat sheet is our best yet. You will agree.
October 11, 2026 at 2:31 PM
This cheat sheet doesn't identify edit targets per se. The following are membership-driven organizations that might welcome your research or access to inside knowledge.
October 11, 2026 at 9:59 AM
We might be early on this cheat sheet, but maybe not. Expect quantum to explode in '27.
October 10, 2026 at 8:17 AM
Welcome to Out of the Gate, a new SWMS feature that looks beyond media-move announcements to examine what reporters actually do after changing beats or joining a new publication.
October 9, 2026 at 2:33 PM
Should tech companies with an AI branding adopt .SI? Worth discussing.
October 6, 2026 at 4:49 AM
Do you know how much AI will cost your organization next year? Here's what you can control and what you can't.
September 27, 2026 at 4:19 PM
Thank you for the comments!
September 27, 2026 at 10:02 AM
When a publisher signs a deal with an AI company, it’s easy to assume everything the publisher publishes now flows into that AI system. Usually, it doesn’t.
September 27, 2026 at 6:30 AM
Let's finally get all the CEO/Leadership podcasts in one place, shall we?
September 27, 2026 at 6:00 AM
Beyond the challenge of placing the profile itself, I'm concerned about the bias toward superstar CEOs and the relative lack of opportunity for the up-and-comers. Perhaps it's that every CEO has an origin story and exciting ambitions.
That said, let's meet these 16 folks who make CEOs look good.
September 26, 2026 at 10:44 AM
Lots of video activity with Yahoo lately. Here's where you can find the influence.
September 24, 2026 at 4:30 AM
Scarcely any turnover from last year at this time.
September 23, 2026 at 1:00 PM
A blend of paid and earned opps -- mostly earned.
September 21, 2026 at 9:30 AM
Here’s a cheat sheet with ten authors of cybersecurity newsletters on Substack.
September 20, 2026 at 7:42 AM
The reporter who broke the story won't possess it for long.