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Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an advertiser can choose to advertise against a story (or video) that makes you feel good or optimistic or pessimistic. This is where content…

An avalanche of fake news sites threatens the viability of the web itself. You may need a subscription to read this article, but this publication is definitely worth the money for a subscription.

The former TC star reporter picked a good place to go. Here's his latest.

Here's a cheat sheet comprising 11 reporters who recently covered a cybersecurity survey as news. We carried over three targets from our Sept. 2022 cheat sheet; all other names are new.

When Axios prompted ChatGPT for basic background research on Wealthfront's confidential IPO filing last week, the bot confidently detailed a Wealthfront investor deck. The problem? It appears to be entirely made up.

Indy media business experts Brian Morrissey and Jacob Cohen Donnelly have built two very successful businesses with both newsletters and face-to-face events. Axios has noticed this and has decided to get into the event space focusing on the economics of publishing, which of course is a topic close…

Here's a cheat sheet with a dozen reporters who have covered the encroachment of AI into the science of search. Three reporters are from Forbes, so that promises good potential reach. It's unclear many subscribers have clients who directly care about this topic. This just may be as interesting for…

This is a great way to monetize the archives. 

ServiceNow has launched a special report on Fortune to jumpstart strategic spending on AI, illustrating workarounds for implementation problems, and otherwise illuminating the path to integrating AI into software operations. This is a branding exercise, of course, and perhaps is a sign that earned…

Here are the details  -- Choose from 5 categories and 30+ subcategories. The awards are being promoted by Bhava Communications, an SWMS subscriber.

The guy also is the full-time "chairman" of Bally and Sassoon. On top of that, he's also chairman of Foundry and 13 other companies. Well, 14, if you count his own private equity firm. How much time will he put into TC, understanding the subtleties of tech edit?

Julie opens up to host Dave Reddy.. it's a good listen. BVM is a SWMS subscriber.

Media analyst Brian Morrissey predicts that many smaller trade publishers and consumer publishers may one day just ditch readers altogether and simply publish to LLMs under contract and make their money that way. It's a lot simpler than trying to sell ads to a dwindling reader base.

Axios is hiring a senior tech reporter to cover AI. How long will it take for the "laid-off" to land on their feet? It is already happening.

From Crunchbase News: Neuralink’s recent $650 million raise is by far the largest for a neural interface startup on record, but comes as funding to neuroscience startups overall is set to rise sharply this year. All told, funding to the broader category of neuroscience startups totaled $896…

From the excellent The Rundown AI newsletter: The future of video content creation is increasingly looking camera-less — with this latest round of upgrades taking avatars from more robotic talking heads to full-fledged actors with more granular control over motion and expressiveness. Time to get a…

The BI culture over the years has been aloof to vendors and definitely PR. Now that many of those affected could use a friend or two, here's hoping they get the lift they need. Here is the message from BI CEO Barbara Peng.

Here's the detail.

Says Wired: "Politico has rules about AI in the newsroom. Staffers say those rules have been violated—and they’re gearing up for a fight." It's about those AI news summaries, the ones the readers love and reporters hate because they compete for reader attention.

Shameful. From a May 23 article on the MLB site: “With the rise of sports gambling, [the threats have] gotten a lot worse,” said [Red Sox reliever] Liam Hendriks. “...whether it be Venmo requests, whether it be people telling you in their comments, ‘Hey, you blew my parlay. Go [expletive]…