Articles Page 3
March 2, 2026 at 2:33 PM
Many of our subscribers talk about "podcasts" as if it's a single landscape. That's simply not true. There are actually four different landscapes, and they often overlap. This exclusive SWMS analysis -- delivered in video (2:42) -- will tame the client and help frame your approach when going to…
February 28, 2026 at 8:59 AM
Yes, email newsletters keep growing more powerful. Will it stay that way?
Let's look at what NYT and Business Insider do with their daily email -- and what they don't do.
Study the graphic behind the SWMS paywall. Both publishers give you near-zero information about what they are promising to…
February 28, 2026 at 7:43 AM
It sounds like a winning formula: stage a multi-day event in an exotic place, get a bunch of early achievers to talk about how they did it. Wouldn't that attract legions of people who (a) share those aspirations and (b) want to reach them?
February 24, 2026 at 6:14 AM
Alex Williams, founder of The New Stack, did not respond to our request to discuss his departure from the publication he founded. In spite of that, it is fair to say that AI is about to transform the top of The New Stack.
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Take a look at the web site of Insight Partners, the private-equity…
February 6, 2026 at 2:57 PM
Below are the names of 16 reporters -- mostly from the trades -- who regularly cover issues of data privacy. Their articles run the gamut from politics, to law, to breaches, to VC funding of startups in the data privacy space. The data privacy beat inevitably will have to become less…
January 7, 2026 at 12:00 AM
Everybody knows that web traffic is descending — but exactly where?
January 3, 2026 at 12:00 AM
... and rarely reveals it. Roughly 45K opinion recent pieces from Washington Post, New York Times, and Wall Street Journal, are 6.4 times more likely to contain AI-generated content than news articles from the same publications, with many AI-flagged op-eds authored by prominent public figures…
January 3, 2026 at 12:00 AM
From WebPro News: Romanian software marketplace Tekpon acquired The Next Web (TNW) from the Financial Times, rescuing the tech media brand from closure.
December 23, 2025 at 3:00 PM
If you can name somebody other than Eric Savitz that has more than three decades of experience in across, edit, PR, and corporate content, let us know.
December 23, 2025 at 5:30 AM
Nobody has more experience understanding small business than Loren Feldman. More than two decades ago, he served at Inc./Fast Company, moved on to the New York Times, then Forbes. Loren then started his own small business called 21 Hats. In this SWMS Q&A, we explore some of what Loren has learned…
November 24, 2025 at 12:00 AM
Here are 14 paths for you if you seek newsletters that are updated frequently in martech and consumer experience, or CX. Let's call this a "cheat sheet lite" because there is no author information here. That said, these links will save you time.
November 24, 2025 at 12:00 AM
The day is coming that you will not be able to avoid framing the targets in terms of red or blue. So far you've been able to do that. Those days are coming to a close: large swaths of "the audience" are headed in this direction. If you don't believe it, read this from Bloomberg. You will never see…
November 19, 2025 at 12:00 AM
Superb reporting from Business Insider on what comes after Google Search. All the experts quizzed. The gist: these technologies and techniques are borderline mythical at this point.
November 18, 2025 at 12:00 AM
In the latest installment of Sound Thinking...David Strom, a well-known IT reporter and security expert, discusses the threat of AI tricking security systems and luring them to catastrophe. What will that mean to editors? When will it happen? It's not an if, it's a when.
November 11, 2025 at 12:00 AM
Good vision here from Jay Lauf. Interestingly, Jay suggests that B2B publishing will become a service business to B2B pros, providing value directly to individuals and organizations. Static content is dying very quickly. This is the point of the analysis from this great media organization.
November 9, 2025 at 12:00 AM
America can't read anymore. The good news: advertisers can advertise against different kinds of emotion in the copy. So even if the numbers of readers drop, there are more ways to attract ads. So perhaps the bad news will get cancelled out by the good. Sam Whitmore and David Strom discuss.
November 9, 2025 at 12:00 AM
If your clients are in the space of new finance tools/apps -- and if they target the retirement space -- they will need to conquer D.C. editors before they can they make the big bucks. Here's who covers those pathways. DeepSeek provided the sidebar; Google Veo did the video.
The Trump…
September 30, 2025 at 12:00 AM
Ben Wodecki is a veteran UK-based journalist who now finds himself in serving a B-to-B audience based largely in the U.S. Ben spent some time recently discussing the latest version of SDxCentral, purchased earlier this year
September 24, 2025 at 12:00 AM
Here's a cheat sheet with 10 podcasts that offer advice to aspiring leaders. Yes on the contact info. No audience sizes, however -- it's pretty much impossible to obtain that. Most of the podcasters have books and seminars to sell. You'll find HBR in there... the only publication in the list. This…
September 22, 2025 at 12:00 AM
Can you imagine not needing to be a human being to be a superstar? You may remember Max Headroom. There's plenty of examples of technology personas, but AI is a different world altogether. Is there a tech media angle to this item? Not really, but here she is -- Xania.