Articles Page 4
November 19, 2025 at 12:00 AM
Superb reporting from Business Insider on what comes after Google Search. All the experts quizzed. The gist: these technologies and techniques are borderline mythical at this point.
November 18, 2025 at 12:00 AM
In the latest installment of Sound Thinking...David Strom, a well-known IT reporter and security expert, discusses the threat of AI tricking security systems and luring them to catastrophe. What will that mean to editors? When will it happen? It's not an if, it's a when.
November 11, 2025 at 12:00 AM
Good vision here from Jay Lauf. Interestingly, Jay suggests that B2B publishing will become a service business to B2B pros, providing value directly to individuals and organizations. Static content is dying very quickly. This is the point of the analysis from this great media organization.
November 9, 2025 at 12:00 AM
America can't read anymore. The good news: advertisers can advertise against different kinds of emotion in the copy. So even if the numbers of readers drop, there are more ways to attract ads. So perhaps the bad news will get cancelled out by the good. Sam Whitmore and David Strom discuss.
November 9, 2025 at 12:00 AM
If your clients are in the space of new finance tools/apps -- and if they target the retirement space -- they will need to conquer D.C. editors before they can they make the big bucks. Here's who covers those pathways. DeepSeek provided the sidebar; Google Veo did the video.
The Trump…
September 30, 2025 at 12:00 AM
Ben Wodecki is a veteran UK-based journalist who now finds himself in serving a B-to-B audience based largely in the U.S. Ben spent some time recently discussing the latest version of SDxCentral, purchased earlier this year
September 24, 2025 at 12:00 AM
Here's a cheat sheet with 10 podcasts that offer advice to aspiring leaders. Yes on the contact info. No audience sizes, however -- it's pretty much impossible to obtain that. Most of the podcasters have books and seminars to sell. You'll find HBR in there... the only publication in the list. This…
September 22, 2025 at 12:00 AM
Can you imagine not needing to be a human being to be a superstar? You may remember Max Headroom. There's plenty of examples of technology personas, but AI is a different world altogether. Is there a tech media angle to this item? Not really, but here she is -- Xania.
September 17, 2025 at 12:00 AM
Which podcasts do entrepreneurs really listen to? The entrepreneurs that have the big startup ideas? This cheat sheet is where one starts. Don't be fooled by the TechCrunch Startup News "podcast," because all it is is an AI voice-synthesized audio file of a story that ran as a tech article -- it's…
September 14, 2025 at 12:00 AM
A kind and generous subscriber shared the data on the latest producers on CNBC, the shows that they produce, and the times that the show is aired. This is what the Media Survey family is all about. The sidebars are from Anthropic's Claude, and DeepSeek. Enjoy, and good luck.…
September 12, 2025 at 12:00 AM
Here’s a cheat sheet on whom to approach and pitch in selected Tier 1 event operations, updated from the Jan. 2024 version. Unlike reporters, event influencers have no content to review.
September 2, 2025 at 12:00 AM
You're not going to get on Bloomberg TV without impressing either one or both of these women, so make sure you read up.
August 21, 2025 at 12:00 AM
This is a must-read article about both Business Insider and Wired being tricked by a phony freelance reporter writing phony stories. If BI and Wired can be fooled, everybody can be fooled.
July 29, 2025 at 12:00 AM
This cheat sheet focuses on who covers CTOs and the problems that they face. It doesn’t focus on job changes, e.g who was hired in inside the DC beltway.
July 25, 2025 at 12:00 AM
Construction is a big business, but it does not show up in the media. The DeepSeek sidebar gets into the reasons why.
July 25, 2025 at 12:00 AM
The WSJ has the story.
July 23, 2025 at 12:00 AM
Many PR pros mourned the damage at TechCrunch this spring, but this cheat sheet reminds us that more than two dozen pitchable reporters remain. Click on the name of the reporter for their beat and their recent work. The higher the name appears on the list, the more often they write.
DALL·E produced…
July 21, 2025 at 12:00 AM
Veteran tech journalist David Strom is working with a couple of AI developers to understand exactly the nature of his writing as it has unfolded over the years. In this edition of Sound Thinking, David shares his learnings and where everything might go.
July 21, 2025 at 12:00 AM
This cheat sheet is unusual for SWMS. It comprises non-traditional targets -- podcasters and newsletter authors. It mixes of entrepreneurial behavior and the future of work. It's a bit here and there. Hopefully it will open a backdoor along your path to placement. ChatGPT-4 and DALL·E contributed…
July 20, 2025 at 12:00 AM
It's been tough to keep track of SDxCentral this year, with the sale... management moves... Here's a podcast and an article that will help you catch up.. thank you, Ben, for the assistance.