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Big Valley Marketing's Podcast: Julie Bort
June 19, 2025 at 12:00 AM
Julie opens up to host Dave Reddy.. it's a good listen. BVM is a SWMS subscriber.
Big Valley Marketing's Podcast: Julie Bort
June 15, 2025 at 12:00 AM
Media analyst Brian Morrissey predicts that many smaller trade publishers and consumer publishers may one day just ditch readers altogether and simply publish to LLMs under contract and make their money that way. It's a lot simpler than trying to sell ads to a dwindling reader base.
Big Valley Marketing's Podcast: Julie Bort
June 7, 2025 at 12:00 AM
Axios is hiring a senior tech reporter to cover AI. How long will it take for the "laid-off" to land on their feet? It is already happening.
Big Valley Marketing's Podcast: Julie Bort
June 5, 2025 at 12:00 AM
From Crunchbase News: Neuralink’s recent $650 million raise is by far the largest for a neural interface startup on record, but comes as funding to neuroscience startups overall is set to rise sharply this year. All told, funding to the broader category of neuroscience startups totaled $896…
Big Valley Marketing's Podcast: Julie Bort
June 4, 2025 at 12:00 AM
From the excellent The Rundown AI newsletter: The future of video content creation is increasingly looking camera-less — with this latest round of upgrades taking avatars from more robotic talking heads to full-fledged actors with more granular control over motion and expressiveness. Time to get a…
Big Valley Marketing's Podcast: Julie Bort
May 30, 2025 at 12:00 AM
The BI culture over the years has been aloof to vendors and definitely PR. Now that many of those affected could use a friend or two, here's hoping they get the lift they need. Here is the message from BI CEO Barbara Peng.
Big Valley Marketing's Podcast: Julie Bort
May 30, 2025 at 12:00 AM
Here's the detail.
Big Valley Marketing's Podcast: Julie Bort
May 27, 2025 at 12:00 AM
Says Wired: "Politico has rules about AI in the newsroom. Staffers say those rules have been violated—and they’re gearing up for a fight." It's about those AI news summaries, the ones the readers love and reporters hate because they compete for reader attention.
Big Valley Marketing's Podcast: Julie Bort
May 25, 2025 at 12:00 AM
Shameful. From a May 23 article on the MLB site: “With the rise of sports gambling, [the threats have] gotten a lot worse,” said [Red Sox reliever] Liam Hendriks. “...whether it be Venmo requests, whether it be people telling you in their comments, ‘Hey, you blew my parlay. Go [expletive]…
Matt Ashare, CIO Dive
May 25, 2025 at 12:00 AM
Please enjoy these insights from CIO Dive senior reporter Matt Ashare, from an interview conducted in February. You will find Matt thoughtful and generous. Matt, we're fellow Bay Staters. Were you born in Mass.? I was not born in Massachusetts, but I spent an awful lot of time there. I went to high…
Cheat Sheet: Tier 2 Opportunities in AI
February 11, 2025 at 12:00 AM
A subscriber recently asked for a POV on where the low-hanging fruit was in the world of AI coverage. As subjective as that might be, it's still worth trying. Who might you suggest?
Cheat Sheet: Customer Success Podcasts
February 11, 2025 at 12:00 AM
Here’s a baker’s dozen’s worth of podcasts focused on customer success. Included are podcasts from Forrester and vendor Intercom — those may not be overly pitchable. The rest probably are.
SWMS 'Sound Thinking': Analytics In the Newsroom
February 7, 2025 at 12:00 AM
Watch and listen as SWMS contributing editor David Strom discusses with Sam Whitmore his analytics experiences at CSO Online and elsewhere. Hear why analytics are both useless and valuable, and be ready to jump on the one thing all passionate PR pros should do upon completing this breezy…
Big Valley Marketing's Podcast: Julie Bort
February 6, 2025 at 12:00 AM
The WSJ this week launched CEO Brief, a newsletter designed to inform readers, and to attract new members to the WSJ Leadership Institute. This organization is already a Dow Jones profit center, and a great example of how Tier 1 can lessen dependence on advertising. Former Fortune CEO Alan Murray…
Big Valley Marketing's Podcast: Julie Bort
February 6, 2025 at 12:00 AM
Fast Company's Lydia Dishman has joined (SWMS subscriber) Method Communications as VP of content strategy. Lydia joins an already strong content team, which includes former NY Times reporter Tim Race and B2B tech edit vet John Foley.
Big Valley Marketing's Podcast: Julie Bort
February 6, 2025 at 12:00 AM
This is majorly tl;dr, but recent research from FT Strategies and Reuters empirically uncovers every trend there is, when it comes to the health of the media business. In short, "the media" is barely breakeven, here and around the world. AI search may prove devastating.
Cheat Sheet: Substack Cybersecurity Targets
February 3, 2025 at 12:00 AM
Here’s a cheat sheet with ten authors of cybersecurity newsletters on Substack. All are men, and few are Americans.
Big Valley Marketing's Podcast: Julie Bort
January 31, 2025 at 12:00 AM
Unionized writers have secured new protections governing the use of generative AI in member newsrooms, reports the Hollywood Reporter. The union -- Writers Guild of America, East -- represents Fast Company, Wired and many other prominent titles. The union won agreement that publications "will not…
Big Valley Marketing's Podcast: Julie Bort
January 31, 2025 at 12:00 AM
Axios reported on Jan. 24 that private equity firm Blackstone will sell IDG/Foundry, publishers of InfoWorld, Computerworld and Network World (and owners of IDC) to another private equity firm called Regent, which bought streaming video channel Cheddar in 2023. Remains to be seen how the ownership…
Big Valley Marketing's Podcast: Julie Bort
January 31, 2025 at 12:00 AM
"I'm leaving to build something new," Alex posted on X today. He spent 12 years at Forbes as a reporter and a builder of databases and lists. It's time he gets to keep the money.