Thought Leadership

Subscribers have been asking about case study targets. So we went to work, updating this cheat sheet with fresh names, using our new cheat format. 

It may be too early to predict 2027, but it's not too early to build a relationship with the reporters who will publish your predictions.

Let's finally get all the CEO/Leadership podcasts in one place, shall we?

Beyond the challenge of placing the profile itself, I'm concerned about the bias toward superstar CEOs and the relative lack of opportunity for the up-and-comers. Perhaps it's that every CEO has an origin story and exciting ambitions. That said, let's meet these 16 folks who make CEOs look good.

Here's brief spotcheck of rate ranges for paid content in six top publications. The information was gleaned from rate cards. Note that everything is negotiable: The more you buy, the lower the rate.

After a thorough scrubbing, you still have 177 clubs to crash. Many shops no longer assign a job slot to somebody that does nothing but manage contributions. The trend: it's a shared duty.

Which podcasts do entrepreneurs really listen to? The entrepreneurs that have the big startup ideas? This cheat sheet is where one starts. Don't be fooled by the TechCrunch Startup News "podcast," because all it is is an AI voice-synthesized audio file of a story that ran as a tech article -- it's…

Here’s a cheat sheet on whom to approach and pitch in selected Tier 1 event operations, updated from the Jan. 2024 version. Unlike reporters, event influencers have no content to review.

This cheat sheet focuses on who covers CTOs and the problems that they face. It doesn’t focus on job changes, e.g who was hired in inside the DC beltway.

This cheat sheet is unusual for SWMS. It comprises non-traditional targets -- podcasters and newsletter authors. It mixes of entrepreneurial behavior and the future of work. It's a bit here and there. Hopefully it will open a backdoor along your path to placement. ChatGPT-4 and DALL·E contributed…