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Thought Leadership

Contributed Content Gatekeepers Cheat Sheet -- Apr. 2026
April 19, 2026 at 12:00 AM
After a thorough scrubbing, you still have 177 clubs to crash. Many shops no longer assign a job slot to somebody that does nothing but manage contributions. The trend: it's a shared duty.
Cheat Sheet: CEO Profiles
March 18, 2026 at 7:00 AM
Beyond the challenge of placing the profile itself, I'm concerned about the bias toward superstar CEOs and the relative lack of opportunity for the up-and-comers. Perhaps it's that every CEO has an origin story and exciting ambitions. That said, let's meet these 15 folks who make CEOs look good.
Cheat Sheet: Leadership Podcasts (Updated)
September 24, 2025 at 12:00 AM
Here's a cheat sheet with 10 podcasts that offer advice to aspiring leaders. Yes on the contact info. No audience sizes, however -- it's pretty much impossible to obtain that. Most of the podcasters have books and seminars to sell. You'll find HBR in there... the only publication in the list. This…
Cheat Sheet: Podcasts for Startups (Updated)
September 17, 2025 at 12:00 AM
Which podcasts do entrepreneurs really listen to? The entrepreneurs that have the big startup ideas? This cheat sheet is where one starts. Don't be fooled by the TechCrunch Startup News "podcast," because all it is is an AI voice-synthesized audio file of a story that ran as a tech article -- it's…
Cheat Sheet: Tier 1 F2F Event Contacts (Updated)
September 12, 2025 at 12:00 AM
Here’s a cheat sheet on whom to approach and pitch in selected Tier 1 event operations, updated from the Jan. 2024 version. Unlike reporters, event influencers have no content to review.
Cheat Sheet: CTO Targets
July 29, 2025 at 12:00 AM
This cheat sheet focuses on who covers CTOs and the problems that they face. It doesn’t focus on job changes, e.g who was hired in inside the DC beltway.
Cheat Sheet: Non-Traditional Targets for Future of Work
July 21, 2025 at 12:00 AM
This cheat sheet is unusual for SWMS. It comprises non-traditional targets -- podcasters and newsletter authors. It mixes of entrepreneurial behavior and the future of work. It's a bit here and there. Hopefully it will open a backdoor along your path to placement. ChatGPT-4 and DALL·E contributed…