Influencers

Subscribers have been asking for this cheat sheet for some time. Thank you for your patience. We studied both the vendors and the indies. Please let us know who we have left out. 

Many of our subscribers talk about "podcasts" as if it's a single landscape. That's simply not true. There are actually four different landscapes, and they often overlap. This exclusive SWMS analysis -- delivered in video (2:42) -- will tame the client and help frame your approach when going to…

From WebPro News: Romanian software marketplace Tekpon acquired The Next Web (TNW) from the Financial Times, rescuing the tech media brand from closure.

Nobody has more experience understanding small business than Loren Feldman. More than two decades ago, he served at Inc./Fast Company, moved on to the New York Times, then Forbes. Loren then started his own small business called 21 Hats. In this SWMS Q&A, we explore some of what Loren has learned…

The day is coming that you will not be able to avoid framing the targets in terms of red or blue. So far you've been able to do that. Those days are coming to a close: large swaths of "the audience" are headed in this direction. If you don't believe it, read this from Bloomberg. You will never see…

Superb reporting from Business Insider on what comes after Google Search. All the experts quizzed. The gist: these technologies and techniques are borderline mythical at this point.

Ben Wodecki is a veteran UK-based journalist who now finds himself in serving a B-to-B audience based largely in the U.S. Ben spent some time recently discussing the latest version of SDxCentral, purchased earlier this year

Can you imagine not needing to be a human being to be a superstar? You may remember Max Headroom. There's plenty of examples of technology personas, but AI is a different world altogether. Is there a tech media angle to this item? Not really, but here she is -- Xania.

You're not going to get on Bloomberg TV without impressing either one or both of these women, so make sure you read up.

Construction is a big business, but it does not show up in the media. The DeepSeek sidebar gets into the reasons why.

Veteran tech journalist David Strom is working with a couple of AI developers to understand exactly the nature of his writing as it has unfolded over the years. In this edition of Sound Thinking, David shares his learnings and where everything might go.

It's been tough to keep track of SDxCentral this year, with the sale... management moves... Here's a podcast and an article that will help you catch up.. thank you, Ben, for the assistance.

Newly merged TechTarget and Informa this month laid off 10 percent of their employees. Check out the euphemism in the 8-K: "[the] net reduction [will be] up to approximately 10% of the Company’s current global colleague base." That just beats all, doesn't it?

Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an advertiser can choose to advertise against a story (or video) that makes you feel good or optimistic or pessimistic. This is where content…

The former TC star reporter picked a good place to go. Here's his latest.

The guy also is the full-time "chairman" of Bally and Sassoon. On top of that, he's also chairman of Foundry and 13 other companies. Well, 14, if you count his own private equity firm. How much time will he put into TC, understanding the subtleties of tech edit?

Julie opens up to host Dave Reddy.. it's a good listen. BVM is a SWMS subscriber.

Media analyst Brian Morrissey predicts that many smaller trade publishers and consumer publishers may one day just ditch readers altogether and simply publish to LLMs under contract and make their money that way. It's a lot simpler than trying to sell ads to a dwindling reader base.

The BI culture over the years has been aloof to vendors and definitely PR. Now that many of those affected could use a friend or two, here's hoping they get the lift they need. Here is the message from BI CEO Barbara Peng.

Here's the detail.