Influencers

Newly merged TechTarget and Informa this month laid off 10 percent of their employees. Check out the euphemism in the 8-K: "[the] net reduction [will be] up to approximately 10% of the Company’s current global colleague base." That just beats all, doesn't it?

Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an advertiser can choose to advertise against a story (or video) that makes you feel good or optimistic or pessimistic. This is where content…

The former TC star reporter picked a good place to go. Here's his latest.

The guy also is the full-time "chairman" of Bally and Sassoon. On top of that, he's also chairman of Foundry and 13 other companies. Well, 14, if you count his own private equity firm. How much time will he put into TC, understanding the subtleties of tech edit?

Julie opens up to host Dave Reddy.. it's a good listen. BVM is a SWMS subscriber.

Media analyst Brian Morrissey predicts that many smaller trade publishers and consumer publishers may one day just ditch readers altogether and simply publish to LLMs under contract and make their money that way. It's a lot simpler than trying to sell ads to a dwindling reader base.

The BI culture over the years has been aloof to vendors and definitely PR. Now that many of those affected could use a friend or two, here's hoping they get the lift they need. Here is the message from BI CEO Barbara Peng.

Here's the detail.

Says Wired: "Politico has rules about AI in the newsroom. Staffers say those rules have been violated—and they’re gearing up for a fight." It's about those AI news summaries, the ones the readers love and reporters hate because they compete for reader attention.

Please enjoy these insights from CIO Dive senior reporter Matt Ashare, from an interview conducted in February. You will find Matt thoughtful and generous. Matt, we're fellow Bay Staters. Were you born in Mass.? I was not born in Massachusetts, but I spent an awful lot of time there. I went to high…

Shameful. From a May 23 article on the MLB site: “With the rise of sports gambling, [the threats have] gotten a lot worse,” said [Red Sox reliever] Liam Hendriks. “...whether it be Venmo requests, whether it be people telling you in their comments, ‘Hey, you blew my parlay. Go [expletive]…

The WSJ this week launched CEO Brief, a newsletter designed to inform readers, and to attract new members to the WSJ Leadership Institute. This organization is already a Dow Jones profit center, and a great example of how Tier 1 can lessen dependence on advertising. Former Fortune CEO Alan Murray…

This is majorly tl;dr, but recent research from FT Strategies and Reuters empirically uncovers every trend there is, when it comes to the health of the media business. In short, "the media" is barely breakeven, here and around the world. AI search may prove devastating.

Fast Company's Lydia Dishman has joined (SWMS subscriber) Method Communications as VP of content strategy. Lydia joins an already strong content team, which includes former NY Times reporter Tim Race and B2B tech edit vet John Foley.

Axios reported on Jan. 24 that private equity firm Blackstone will sell IDG/Foundry, publishers of InfoWorld, Computerworld and Network World (and owners of IDC) to another private equity firm called Regent, which bought streaming video channel Cheddar in 2023. Remains to be seen how the ownership…

"I'm leaving to build something new," Alex posted on X today. He spent 12 years at Forbes as a reporter and a builder of databases and lists. It's time he gets to keep the money.

Today's Press-Gazette has a fascinating interview with Andrew Edgecliffe-Johnson, who left the FT to launch The CEO Signal, a weekly newsletter built for CEOs of companies with annual revenues of at least $500M. You can apply to receive it here.

Less than ten individuals were impacted, says a Jan. 15 report in Business Insider. Monitor Fridge Notes for the names as they become known.

Registration is now open for the 'Bloomberg Tech' F2F event, being held Jun. 4-5 in San Francisco. With the current early-bird discount, a ticket runs $1,500. There is no better way to build relationships with Bloomberg's notoriously elusive tech reporters.

Well, for now it's Jim Jordan... but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.