Sniff Test: Are SWMS recipe cards holding up?
Author: Charlene Gage
July 19, 2026 at 12:31 PM
I introduced SWMS recipe cards (RCs) a few months ago as a way to share how I evaluate journalists and the news I am pitching. Now that the first few have gone live, it’s time for a Sniff Test -- a check to see if they held up over time, or if the…