September 12, 2025 at 12:00 AM
Here’s a cheat sheet on whom to approach and pitch in selected Tier 1 event operations, updated from the Jan. 2024 version. Unlike reporters, event influencers have no content to review.
July 29, 2025 at 12:00 AM
This cheat sheet focuses on who covers CTOs and the problems that they face. It doesn’t focus on job changes, e.g who was hired in inside the DC beltway.
July 25, 2025 at 12:00 AM
Construction is a big business, but it does not show up in the media. The DeepSeek sidebar gets into the reasons why.
July 23, 2025 at 12:00 AM
Many PR pros mourned the damage at TechCrunch this spring, but this cheat sheet reminds us that more than two dozen pitchable reporters remain. Click on the name of the reporter for their beat and their recent work. The higher the name appears on the list, the more often they write.
DALL·E produced…
July 21, 2025 at 12:00 AM
This cheat sheet is unusual for SWMS. It comprises non-traditional targets -- podcasters and newsletter authors. It mixes of entrepreneurial behavior and the future of work. It's a bit here and there. Hopefully it will open a backdoor along your path to placement. ChatGPT-4 and DALL·E contributed…
July 20, 2025 at 12:00 AM
Perhaps you saw Joanna Glasner's July 16th CrunchBase News story about the spike in cybersecurity funding. Cybersecurity was a hot area for venture investment in the first half of 2025, with total funding to the space hitting its highest level in three years... overall, we counted at least 11 rounds…
July 7, 2025 at 12:00 AM
Here's a cheat sheet comprising 11 reporters who recently covered a cybersecurity survey as news. We carried over three targets from our Sept. 2022 cheat sheet; all other names are new.
June 25, 2025 at 12:00 AM
Here's a cheat sheet with a dozen reporters who have covered the encroachment of AI into the science of search. Three reporters are from Forbes, so that promises good potential reach.
It's unclear many subscribers have clients who directly care about this topic. This just may be as interesting for…
February 11, 2025 at 12:00 AM
A subscriber recently asked for a POV on where the low-hanging fruit was in the world of AI coverage. As subjective as that might be, it's still worth trying. Who might you suggest?
February 11, 2025 at 12:00 AM
Here’s a baker’s dozen’s worth of podcasts focused on customer success. Included are podcasts from Forrester and vendor Intercom — those may not be overly pitchable. The rest probably are.
February 3, 2025 at 12:00 AM
Here’s a cheat sheet with ten authors of cybersecurity newsletters on Substack. All are men, and few are Americans.
January 29, 2025 at 12:00 AM
How many fintech reporters operate out of Washington, DC? This cheat sheet captures ten, across big titles and trades alike. If you happen to know of a DC-based Bloomberg fintech reporter, please drop a note. Seems like there should be one.
In the sidebar, DeepSeek and Claude 3.5 Sonnet tackled the…
January 23, 2025 at 12:00 AM
Here’s an updated cheat sheet with 11 Substack newsletters focused on AI. The selection comprises a combo of analysis-driven work from experts, and newsletters that blend original work with ICYMI links to “AI news of the week.”
January 21, 2025 at 12:00 AM
Substack is producing a fair amount of talented fintech experts; here's a cheat sheet with eight of them, with contact info and more.
January 16, 2025 at 12:00 AM
At a subscriber’s request, here’s a cheat sheet with ten cloud targets based in Boston. Three of the ten, predictably, work at TechTarget. It’s a sign of the times that no IDG/Foundry names show up on the list.
< Previous
1
2