This list of two dozen targets is a roll-up of cloud targets you already know — and perhaps a few you don’t — as well as Google/Alphabet beat reporters in Tier 1. Hope you find it helpful.
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We have 11 so far and will add. We’re all ears if you have some. It’s amazing how many mental health segments are being aired these days.
Here are names and contact info for 76 GMA producers, writers and executives, including 12 bookers. Search “book” in the comment window to surface them. The predominant email syntax is abcnews dot com…
Looking for Tier 1 SMB targets? There isn’t a whole lot of SMB activity in Tier 1, in part because in the advertiser’s mind, “small business” means “small budget.” There’s that, plus LinkedIn has taken a lot of oxygen out of the room.
Who runs Tier 1 video operations? Here’s who we have for you. We left out Bloomberg from the list but all those players — and there are many — can be found in a separate cheat sheet.
The acronym “CPO” can mean a lot of different things in business and technology. That’s one reason why it’s tough to spot targets who cover chief product officers. Here’s our rundown.
This SWMS cheat sheet is unlike any other we’ve done, combining insights on contributed posts and paid posts across 146 publications in B2B and B2C.
There are hubs out there that serve a given startup scene as well as the startups in it. Because startups are global, we went global with this experimental list of 16 sites, hoping to give you a glimpse into what’s happening from Seattle to South Asia.
so you have all this contact info on LinkedIn News? What can you do with it? Play the long game with it. Build relationships. Overall, to the chagrin of article-placers, LinkedIn News is in the conversation business.
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FRIDGE NOTES
This is a must-read article about both Business Insider and Wired being tricked by a phony freelance reporter writing phony stories. If BI and Wired can be fooled, everybody can be fooled.
Veteran tech journalist David Strom is working with a couple of AI developers to understand exactly the nature of his writing as it has unfolded over the years. In this edition of Sound Thinking, David shares his learnings and where everything might go.
It’s been tough to keep track of SDxCentral this year, with the sale… management moves… Here’s a podcast and an article that will help you catch up.. thank you, Ben, for the assistance.
Newly merged TechTarget and Informa this month laid off 10 percent of their employees. Check out the euphemism in the 8-K: “[the] net reduction [will be] up to approximately 10% of the Company’s current global colleague base.” That just beats all, doesn’t it?
Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an advertiser can choose to advertise against a story (or video) that makes you feel good or optimistic or pessimistic. This is where content is headed; and this trend may someday affect the way that you pitch.
