Cheat Sheet: Indie Tech Newsletters
December 26, 2022
1:58 pm
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>> Research
Cheat Sheet Lite: Product Reviews
October 28, 2022
11:59 am
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Cheat Sheet Lite: CEO Awards Opps
October 20, 2022
6:00 am
This “cheat sheet lite” lists URLs of award opportunities for CEOs. The juice may not be worth the squeeze in that the national opportunities are in obscure titles, and also may involve pay-to-play considerations not readily apparent.
Cheat Sheet: US-Based Correspondents for European Publications
October 16, 2022
6:11 pm
Most of these journalists cover politics or business and are based in Washington or New York. We hope to be adding additional names to this cheat sheet shortly.
Cheat Sheet: Google Cloud Targets
September 30, 2022
7:37 am
This list of two dozen targets is a roll-up of cloud targets you already know — and perhaps a few you don’t — as well as Google/Alphabet beat reporters in Tier 1. Hope you find it helpful.
Cheat Sheet: Reporters Who Cover Patents
September 18, 2022
5:11 pm
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Cheat Sheet: Healthcare/Medical TV Reporters in Major Markets
September 15, 2022
7:36 am
We have 11 so far and will add. We’re all ears if you have some. It’s amazing how many mental health segments are being aired these days.
Cheat Sheet: ABC’s Good Morning America
August 29, 2022
6:55 am
Here are names and contact info for 76 GMA producers, writers and executives, including 12 bookers. Search “book” in the comment window to surface them. The predominant email syntax is abcnews dot com…
Cheat Sheet Lite: SMB Targets in Tier 1
August 23, 2022
2:08 pm
Looking for Tier 1 SMB targets? There isn’t a whole lot of SMB activity in Tier 1, in part because in the advertiser’s mind, “small business” means “small budget.” There’s that, plus LinkedIn has taken a lot of oxygen out of the room.
Cheat Sheet: Tech Video and Broadcast Targets, Minus CNBC and Bloomberg
July 25, 2022
10:03 am
Who runs Tier 1 video operations? Here’s who we have for you. We left out Bloomberg from the list but all those players — and there are many — can be found in a separate cheat sheet.
YOUR ACCOUNT
FRIDGE NOTES
Right-Wing Podcasts: Dare You Pitch Them?
November 24, 2025
The day is coming that you will not be able to avoid framing the targets in terms of red or blue. So far you’ve been able to do that. Those days are coming to a close: large swaths of “the audience” are headed in this direction. If you don’t believe it, read this from Bloomberg. You will never see better reporting than this.
GEO and AEO: Be Careful of What You Promise the Clients
November 19, 2025
Superb reporting from Business Insider on what comes after Google Search. All the experts quizzed. The gist: these technologies and techniques are borderline mythical at this point.
AI-Driven Security Threats: A Threat to Edit ‘Shelf Space’ Too?
November 18, 2025
In the latest installment of Sound Thinking...David Strom, a well-known IT reporter and security expert, discusses the threat of AI tricking security systems and luring them to catastrophe. What will that mean to editors? When will it happen? It’s not an if, it’s a when.
Nieman Labs 2026 Predictions for B2B Media
November 11, 2025
Good vision here from Jay Lauf. Interestingly, Jay suggests that B2B publishing will become a service business to B2B pros, providing value directly to individuals and organizations. Static content is dying very quickly. This is the point of the analysis from this great media organization.
SWMS ‘Sound Thinking’ Topics: Literacy Rate, Ad Trends
November 9, 2025
America can’t read anymore. The good news: advertisers can advertise against different kinds of emotion in the copy. So even if the numbers of readers drop, there are more ways to attract ads. So perhaps the bad news will get cancelled out by the good. Sam Whitmore and David Strom discuss.
Xania Rockets Up the Charts
September 22, 2025
Can you imagine not needing to be a human being to be a superstar? You may remember Max Headroom. There’s plenty of examples of technology personas, but AI is a different world altogether. Is there a tech media angle to this item? Not really, but here she is — Xania.