Cheat Sheet: Self-Care Targets
November 11, 2023
10:25 am
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Cheat Sheet Lite: Cybersecurity Awards
November 11, 2023
10:02 am
Here’s a short list of cybersecurity awards, mostly US-based but we included a couple over in the UK. This is a cheat sheet “lite” because it lacks contact info. Still, the info provided will get you started.
SWMS-Semrush Index: Wired, July-September 2023
November 6, 2023
8:28 am
Imagine Vice blended with Wirecutter. That is the new Wired. That seems to be the takeaway after the latest SWMS-Semrush Index revealed the Top 25 most popular Wired articles during July, August and September.
Cheat Sheet: Holiday Gift Guides 2023
October 23, 2023
2:41 pm
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Updated Cheat Sheet: CNBC TV Producers and Talent
October 22, 2023
5:37 am
Here’s a list of 55 CNBC producers and on-air reporters, organized by show and job title. We’ve got all the email addresses for you, as well as a comment field.
Updated Cheat Sheet: Cheddar TV Targets
October 21, 2023
3:48 pm
When Bloomberg TV and CNBC seem out of reach, Cheddar might not be. Founded in 2016, Cheddar now employs many dozens. Our easily searchable cheat sheet captures 56 anchors, reporters, producers and much more.
Cheat Sheet: Academic Publications
October 19, 2023
11:53 am
Here is a cheat sheet with pointers to nine academic titles that can deliver prestige and credibility. The downside: with the exception of Harvard Business Review, relatively few read these publications.
Cheat Sheet: NYC-Based Tech Reporters
October 16, 2023
5:57 am
Here’s a cheat sheet with 22 tech reporters based in greater New York City. We focused as best we could on B2B tech and on the individuals who wrote more frequently than their peers.
Updated Cheat Sheet: Bloomberg TV Producers and Talent
October 2, 2023
2:39 pm
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Cheat Sheet: ‘Predictions 2024’
October 2, 2023
11:00 am
By popular demand, here’s a cheat sheet with 59 authors who posted predictions last year and can be expected to do so again. (Last year’s cheat sheet contained 52.)
YOUR ACCOUNT
FRIDGE NOTES
The Future of DEI?
December 11, 2023
This will get a lot of coverage, with any luck. Subscription may be required.
For Dow Jones, It Was A Very Good Year
November 30, 2023
Terrific interview in Press Gazette UK with Dow Jones CEO and WSJ publisher Almar Latour. Revenue and earnings are up — 80 percent comes from digital. Advertising revenue was down slightly, but subscriptions are strong and growing. Almar was quite generous in his advice to competitors — “differentiate,” he says.
The Economist Asks, ‘How Much Would You Pay?’
November 27, 2023
A survey fielded Nov. 27 asked how much (or how little) subscribers would pay for The Economist’s subscriber-only podcasts and newsletters, as well as its digital edition and a digital-print bundle. The survey strategy is brilliant: what if the publication charges too much, or worse, too little? Clearly, the publication is contemplating pricing changes and wants to maximize revenue.
The Information Begins Advertising Its Scoops
November 20, 2023
“You can read us first, or read them later,” says The Information in a new advertising campaign. You will not see a better way to call attention to excellent editorial.
Introducing the Fortune 500 Europe
November 8, 2023
What a good idea — and lucrative too. Fortune launches a list of the biggest companies in Europe by revenue. Can the Fortune 500 Asia be far behind?
A New Investment Firm Invests, Then Writes About It
November 1, 2023
The FT has a cool scoop about Hunterbrook, a new kind of investment firm. Guided in part by former WSJ EIC Matt Murray, Hunterbrook’s business model is part investment firm, part publisher. The investment side of the house drives a (theoretically) market-moving business deal, while the publishing side of the house — comprised of veteran business reporters and analysts — works alongside under NDA. At the very moment the deal is announced, the editorial side publishes the article, moving the market and giving Hunterbrook first-mover advantage. It’s all legal. though leaks could pose a moral hazard.