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Tier 1 on YouTube, By the Numbers

As a companion piece to our Tier 1 on TikTok cheat sheet (Oct. 22), here’s a look at Tier 1’s presence on YouTube. You’ll see some outliers in the list as well. We organized the cheat sheet by YouTube followers, in descending order.

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Cheat Sheet: Entrepreneur Staff Editors

Entrepreneur Magazine doesn’t make it easy for PR pros. It publishes no masthead, or even an “About Us” page. Determine who’s on staff and who’s a contributor is quite the challenge. This cheat sheet is as close as one can come — featuring eight names.

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Cheat Sheet Lite: Cybersecurity Awards

Here’s a short list of cybersecurity awards, mostly US-based but we included a couple over in the UK. This is a cheat sheet “lite” because it lacks contact info. Still, the info provided will get you started.

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Updated Cheat Sheet: Cheddar TV Targets

When Bloomberg TV and CNBC seem out of reach, Cheddar might not be. Founded in 2016, Cheddar now employs many dozens. Our easily searchable cheat sheet captures 56 anchors, reporters, producers and much more.

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FRIDGE NOTES

More on TikTok

So much left over from the deep-dive… TikTok traffic to news interviews tends to be low, even with CEOs such as Andy Jassy… same with breaking news footage of an airplane on fire in the sky, or raging flood waters. But Stanley Cups? Off the chart.

The Root Of The Issue For Publishers

From the UK-based Press Gazette daily newsletter, Feb. 7: “Meta made $135bn in revenue last year. In the UK alone it made more in advertising than every UK publisher (print and online) combined.”

A metaphor might be, in the old days, if you wanted to buy a car, you had to buy it from a “car” company, be it GM, Ford, Chrysler or American Motors. Now you can import your vehicles from several countries, or just Uber everywhere.

Similarly, the publishing business is now fully disrupted. You are no longer forced to advertise with “publishers,” and ever larger numbers of advertisers do not.

Microsoft and Semafor Team Up On AI-Driven Wire Service

The FT has detail on a collaboration between Microsoft and Semafor. Microsoft will prove Semafor with AI technology that will help Semafor spot timely news and analysis written in any language around the world, and (b) assemble it in a newsfeed to run on the Semafor site. The newsfeed will be branded as “Signals.” Said Semafor co-founder Ben Smith to the FT: “Signals will be written entirely by journalists, with artificial intelligence providing a research tool to inform posts.”

Changes At Bloomberg

Brad Stone is now editor of Bloomberg Businessweek, for which he was a senior writer from 2010 to 2015. Succeeding Brad as Bloomberg’s executive editor of global technology is none other than Brad’s trusted colleague for so many years, Tom Giles. Expect no substantive changes in either shop.

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