Updated Cheat Sheet: Bloomberg TV Producers and Talent
October 2, 2023
2:39 pm
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Cheat Sheet: ‘Predictions 2024’
October 2, 2023
11:00 am
By popular demand, here’s a cheat sheet with 59 authors who posted predictions last year and can be expected to do so again. (Last year’s cheat sheet contained 52.)
Deep-Dive: AI Reporting Leaders In Tier 1, Jul.-Sept. 2023
September 28, 2023
3:54 pm
AI-minded PR pros want Tier 1 coverage. No trend is hotter, so why not? In this week’s SWMS deep-dive, we found 31 articles that could qualify as a product story or startup profile. Sounds like quite a bit of inventory.
Cheat Sheet: Project Management Targets
September 26, 2023
3:47 pm
As a product category, project management software has lasted 40 years or more. PM was never marginalized/subsumed by office suites, or forsaken by IT buyers.
Cheat Sheet: Cybersecurity Podcasts
September 25, 2023
4:27 pm
We offer 19 cybersecurity podcasts, the vast majority being from independent experts. We omitted podcasts produced by vendors (or tried to), and those that were obviously pay-to-play. You’ll find lots of podcasts addressing how to land a job in cybersecurity.
Cheat Sheet: Quantum Security Targets
September 12, 2023
4:45 am
In this short and sweet cheat sheet, we’ve got eight targets focused at least in part on quantum security. This is still a nascent field, though the “quantum” term has been bandied about for a decade or two.
Cheat Sheet: CEO Profiles
September 11, 2023
11:56 am
The prospects for placing CEO profiles are promising these days. The following is an update to our Sept. 2022 cheat sheet on who’s delivering CEO profiles and the best strategies for obtaining them.
Cheat Sheet: ‘AI in Healthcare’ Targets
September 8, 2023
4:32 pm
It’s perhaps a bit surprising that our 13 “AI in healthcare” targets are more or less the usual suspects in healthcare edit. Most trades can’t afford to hire additional reporters just to cover the AI aspects of the healthcare beat.
Cheat Sheet: Leadership Podcasts
September 8, 2023
12:38 pm
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Cheat Sheet: Banking/Fintech Targets Based in NY
September 6, 2023
7:24 am
Here’s a dozen New York-based targets covering banking or fintech. They’re the reporters you might want to wrangle when a client is “in town” and wants to get together with a reporter for a trend-spotting session.
YOUR ACCOUNT
FRIDGE NOTES
Take Me Out To The Concert
October 2, 2023
Which musical artist, over the course of his still-active career, played sold out shows at both Yankee Stadium and Shea Stadium? Sirius/XM is broadcasting a channel celebrating his music, for “a limited time.”
Walter Thompson’s Observations from TechCrunch Disrupt
September 29, 2023
From today’s TC+ Newsletter: “No one I met said they were looking for ‘thought leadership’ or scorching hot takes,” wrote TC’s contributed content gatekeeper. “Almost everyone wanted actionable advice that would help them fundraise, build and scale.”
Good guidance indeed.
We Are Devo
September 27, 2023
Somewhere along the line, Cambridge, Mass.-based Devo Technology rebranded as Devo. Warner Music Group apparently has no objection.
NYT Rolls Out ‘Enhanced’ Bio Pages for Its Reporters
September 22, 2023
Here’s how Mike Isaac presents himself. A single perfunctory paragraph doesn’t cut it anymore in a world of disinformation and synthetic, AI-generated content where no one really knows the agenda. The NYT wants to get out in front of that, especially before the 2024 elections heat up. Read the background behind this in Vanity Fair.
Louise Story On How Smart Journalists Are Using AI
September 22, 2023
Legendary journalist Louise Story reveals how the smartest edit shops are using AI. Here come the flexicles.
‘Time’ Doubles Its POV Content
September 18, 2023
Sara Fischer of Axios nails another scoop: Time is merging its Time Ideas section into a new one, called Time100 Voices. It doesn’t promise big opportunity for tech PR — it aims so high that only the Benioffs and Nadellas stand a chance.