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Paid Content Directory 2023

We’re proud to introduce the SWMS Paid Content Directory 2023. Modeled after our contributed content gatekeepers directory, the resource is designed to help point our subscribers in the right direction when they have budget to spend on “saying it the way you want to.”

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Cheat Sheet: Robotics Reporters

Here’s the rundown on 21 reporters who cover the fast-growing world of robotics. AI and machine learning are only part of the picture. We chose targets deeply immersed in the technology; as always we lead with the high-readership Tier 1s.

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Paid Content Rates: Fast Company

Here are the latest paid content rates from Fast Company. The submission below is provided by FC account director Justine DeGaetano. Fast Company will write the post for you, at a premium. 

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FRIDGE NOTES

The Economist Asks, ‘How Much Would You Pay?’

A survey fielded Nov. 27 asked how much (or how little) subscribers would pay for The Economist’s subscriber-only podcasts and newsletters, as well as its digital edition and a digital-print bundle. The survey strategy is brilliant: what if the publication charges too much, or worse, too little? Clearly, the publication is contemplating pricing changes and wants to maximize revenue.

A New Investment Firm Invests, Then Writes About It

The FT has a cool scoop about Hunterbrook, a new kind of investment firm. Guided in part by former WSJ EIC Matt Murray, Hunterbrook’s business model is part investment firm, part publisher. The investment side of the house drives a (theoretically) market-moving business deal, while the publishing side of the house — comprised of veteran business reporters and analysts — works alongside under NDA. At the very moment the deal is announced, the editorial side publishes the article, moving the market and giving Hunterbrook first-mover advantage. It’s all legal. though leaks could pose a moral hazard.

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