If you’ve ever tried it, you probably know that the HR segment is frustrating to research. Many of the titles hail from overseas. Contact names are hard to obtain (though we did). Paid and earned are blended and barely distinguished.
You need to be logged in to view this content. Please Log In. Not a Member? Join Us
You need to be logged in to view this content. Please Log In. Not a Member? Join Us
This “cheat sheet lite” lists URLs of award opportunities for CEOs. The juice may not be worth the squeeze in that the national opportunities are in obscure titles, and also may involve pay-to-play considerations not readily apparent.
Most of these journalists cover politics or business and are based in Washington or New York. We hope to be adding additional names to this cheat sheet shortly.
This list of two dozen targets is a roll-up of cloud targets you already know — and perhaps a few you don’t — as well as Google/Alphabet beat reporters in Tier 1. Hope you find it helpful.
You need to be logged in to view this content. Please Log In. Not a Member? Join Us
We have 11 so far and will add. We’re all ears if you have some. It’s amazing how many mental health segments are being aired these days.
Here are names and contact info for 76 GMA producers, writers and executives, including 12 bookers. Search “book” in the comment window to surface them. The predominant email syntax is abcnews dot com…
Looking for Tier 1 SMB targets? There isn’t a whole lot of SMB activity in Tier 1, in part because in the advertiser’s mind, “small business” means “small budget.” There’s that, plus LinkedIn has taken a lot of oxygen out of the room.
YOUR ACCOUNT
FRIDGE NOTES
Media analyst Brian Morrissey predicts that many smaller trade publishers and consumer publishers may one day just ditch readers altogether and simply publish to LLMs under contract and make their money that way. It’s a lot simpler than trying to sell ads to a dwindling reader base.
Axios is hiring a senior tech reporter to cover AI. How long will it take for the “laid-off” to land on their feet? It is already happening.
From Crunchbase News:
Neuralink’s recent $650 million raise is by far the largest for a neural interface startup on record, but comes as funding to neuroscience startups overall is set to rise sharply this year. All told, funding to the broader category of neuroscience startups totaled $896 million last year and is on track to reach $1.4 billion in 2025.
From the excellent The Rundown AI newsletter: The future of video content creation is increasingly looking camera-less — with this latest round of upgrades taking avatars from more robotic talking heads to full-fledged actors with more granular control over motion and expressiveness.
Time to get a grip on Veo.
The BI culture over the years has been aloof to vendors and definitely PR. Now that many of those affected could use a friend or two, here’s hoping they get the lift they need. Here is the message from BI CEO Barbara Peng.
