Launched in 1843, The Economist has been around longer than public relations itself. For those who pitch stories, it remains as daunting as Kilimanjaro. Yet many executives insist on climbing it. What is PR to do? The publication doesn’t even offer bylines.
This one is a revamp from our 2021 effort. Three targets remain from that list — the other seven are new to us.
Here’s a cheat sheet with 10 targets who cover women’s health from a digital POV. We found it tough to pin this one down to a specific publishing segment… health trades to some degree.
“Supply chain” remains an ambiguous term, as it was when last we examined targets back in 2021. Covid isn’t backing up the ports anymore, so there’s no coverage glut there. But supply chain is just as much a devops term these days…
This is an all-new cheat sheet (based on the date above) focused on women in tech. Fortune, Forbes and Fast Company continue to budget resources to the topic. Most publications cover the topic occasionally.
We came up with 25 names of reporters and editors, from the deep trades to the top of Tier 1. Pretty much any CNBC show covers M&A when it breaks, so we omitted that property. We’re pretty sure everyone else is in there, with contact info.
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Where are the pitchable consumer tech podcasts? So many of them are produced by people who disregard pitches. So we used our best judgment building this cheat sheet — which ones might you have a ghost of a chance of influencing?
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This cheat sheet is a revamp from our May 2022 research. We found nine additional CMO-related podcasts since then, and none that had lapsed. How unusual. Let us know if we have missed your favorite.
YOUR ACCOUNT
FRIDGE NOTES
Media analyst Brian Morrissey predicts that many smaller trade publishers and consumer publishers may one day just ditch readers altogether and simply publish to LLMs under contract and make their money that way. It’s a lot simpler than trying to sell ads to a dwindling reader base.
Axios is hiring a senior tech reporter to cover AI. How long will it take for the “laid-off” to land on their feet? It is already happening.
From Crunchbase News:
Neuralink’s recent $650 million raise is by far the largest for a neural interface startup on record, but comes as funding to neuroscience startups overall is set to rise sharply this year. All told, funding to the broader category of neuroscience startups totaled $896 million last year and is on track to reach $1.4 billion in 2025.
From the excellent The Rundown AI newsletter: The future of video content creation is increasingly looking camera-less — with this latest round of upgrades taking avatars from more robotic talking heads to full-fledged actors with more granular control over motion and expressiveness.
Time to get a grip on Veo.
The BI culture over the years has been aloof to vendors and definitely PR. Now that many of those affected could use a friend or two, here’s hoping they get the lift they need. Here is the message from BI CEO Barbara Peng.
