Here’s a dozen New York-based targets covering banking or fintech. They’re the reporters you might want to wrangle when a client is “in town” and wants to get together with a reporter for a trend-spotting session.
Here’s a list of 13 targets focused on personal finance. Remember that Insider has an entire section dedicated to the topic. We present the go-to’s in the field. Please tell us whom we missed and we will add.
Here’s the rundown on 21 reporters who cover the fast-growing world of robotics. AI and machine learning are only part of the picture. We chose targets deeply immersed in the technology; as always we lead with the high-readership Tier 1s.
Here are the latest paid content rates from The New Stack. The submission below is provided by Benjamin Ball, the publication’s director of sales and account management.
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This cheat sheet contains 23 targets ranging from deep-tech to big picture in the world of automotive. EV edit is represented in this list, but only partially.
This cheat sheet is a revision of the one published in August 2022. You’ll find new names among the 21 listed. Definitely new is the appearance of generative AI examples.
Here are 20 reporters who cover private equity as an industry or as part of their core beat. We omitted targets in which PE was a passing mention or incidental detail.
As a subscriber request, we refreshed our Feb. 2022 cheat sheet and got pretty much all new names — 18 in all. AI and cybersecurity are trends within the quantum category.
Launched in 1843, The Economist has been around longer than public relations itself. For those who pitch stories, it remains as daunting as Kilimanjaro. Yet many executives insist on climbing it. What is PR to do? The publication doesn’t even offer bylines.
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The day is coming that you will not be able to avoid framing the targets in terms of red or blue. So far you’ve been able to do that. Those days are coming to a close: large swaths of “the audience” are headed in this direction. If you don’t believe it, read this from Bloomberg. You will never see better reporting than this.
Superb reporting from Business Insider on what comes after Google Search. All the experts quizzed. The gist: these technologies and techniques are borderline mythical at this point.
In the latest installment of Sound Thinking...David Strom, a well-known IT reporter and security expert, discusses the threat of AI tricking security systems and luring them to catastrophe. What will that mean to editors? When will it happen? It’s not an if, it’s a when.
Good vision here from Jay Lauf. Interestingly, Jay suggests that B2B publishing will become a service business to B2B pros, providing value directly to individuals and organizations. Static content is dying very quickly. This is the point of the analysis from this great media organization.
America can’t read anymore. The good news: advertisers can advertise against different kinds of emotion in the copy. So even if the numbers of readers drop, there are more ways to attract ads. So perhaps the bad news will get cancelled out by the good. Sam Whitmore and David Strom discuss.
Can you imagine not needing to be a human being to be a superstar? You may remember Max Headroom. There’s plenty of examples of technology personas, but AI is a different world altogether. Is there a tech media angle to this item? Not really, but here she is — Xania.
