Generative AI Hasn’t Arrived Quite Yet — But You Can See It From Here
February 9, 2023
9:35 am
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>> Strategies
Protocol Shuts Down
November 15, 2022
1:13 pm
Protocol lasted nearly three years. Such a shame. It was a publication that absolutely, positively should have succeeded. Why didn’t it? The official explanation: economic headwinds. Other factors might have been at play.
Four Fortune Formulas for Contributed Content
November 15, 2022
10:37 am
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Analysis: Semafor’s Tech Edit Ally
October 20, 2022
8:28 am
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Analysis: Emerging Tech Brew
October 6, 2022
8:42 am
One can see Morning Brew’s overall ambitions in one of its most interesting franchises, Emerging Tech Brew. It has published deep-dives on smart cities, digital health and “the web of the future,” and tutorial “guides” on AI, autonomous vehicles, drones, the cloud and virtual fitting rooms.
SWMS Notes on Broadcast Pitching
October 5, 2022
4:58 pm
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Analysis: IT Brew
October 5, 2022
12:59 pm
Launched in May 2022, IT Brew is learning what it is. In the early going it is very much a twice-weekly cybersecurity newsletter. Last month, 14 of 17 articles focused on the topic. Each of the 14 was deeply reported, with lots of quotes and links.
The Other Reason to Apply for Fast Company’s ‘Most Innovative Companies’ Lists
September 13, 2022
3:06 pm
Fast Company’s longest-running franchise, Most Innovative Companies (MIC), has made FC a lot of money since 2008. Candidates pay to apply, with no guarantee they will make the grade.
The New Stack Reopens the Door to Contributed Content
August 14, 2022
11:14 am
The New Stack (TNS) is accepting contributed posts again. During a months-long hiatus, editors rethought their priorities, and consulted Google Analytics to understand what had resonated.
AI-Written Articles Coming to Bankrate
July 27, 2022
6:35 pm
The Associated Press began publishing computer-generated articles eight years ago. Yet it always seems a bit futuristic — perhaps even dystopian — when a publisher turns to an algorithm to write articles.
YOUR ACCOUNT
FRIDGE NOTES
BI, Wired Tricked By AI Freelance ‘Author’
August 21, 2025
This is a must-read article about both Business Insider and Wired being tricked by a phony freelance reporter writing phony stories. If BI and Wired can be fooled, everybody can be fooled.
SWMS ‘Sound Thinking’: David Strom on AI
July 21, 2025
Veteran tech journalist David Strom is working with a couple of AI developers to understand exactly the nature of his writing as it has unfolded over the years. In this edition of Sound Thinking, David shares his learnings and where everything might go.
Catch Up on SDxCentral
July 20, 2025
It’s been tough to keep track of SDxCentral this year, with the sale… management moves… Here’s a podcast and an article that will help you catch up.. thank you, Ben, for the assistance.
Layoffs at Informa Techtarget
July 18, 2025
Newly merged TechTarget and Informa this month laid off 10 percent of their employees. Check out the euphemism in the 8-K: “[the] net reduction [will be] up to approximately 10% of the Company’s current global colleague base.” That just beats all, doesn’t it?
BI Lets You Advertise Against Emotion
July 13, 2025
Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an advertiser can choose to advertise against a story (or video) that makes you feel good or optimistic or pessimistic. This is where content is headed; and this trend may someday affect the way that you pitch.