
SWMS ‘Sound Thinking’: Rafe Needleman’s AI Advice For AEs and SAEs
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Think about when clients first started asking you about podcasts. Five years ago? 10? Podcasts were invented more than 20 years ago.
You’ve always known that it’s tough to crack the WSJ CIO Journal. Now thanks to Google Gemini 2.5 Pro and Claude Sonnet 4, you now know exactly why, and exactly what you can do about it.
In 1991, back when I was running PC Week, I once flew to New York to meet to with the big boss, Ziff-Davis CEO Eric Hippeau.
So you want your CEO profiled in Tier 1? Fortune this month served up a good reminder that the big publications have channels, and a “profile” may come across differently in each, with different PR outcomes.
Pitching The Atlantic has never been easy. PR pros always know what trade editors care about. Not so with a highly curated publication such as The Atlantic, still driven by the boundary-free judgment of human storytellers.
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SDxCentral is doing something brave: it’s overtly using AI to generate copy and dollars, and in a real sense is gambling its future. The 12-year-old B2B edit brand is past the experimenting-with-AI stage — it’s already in the refinement stage.
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The former TC star reporter picked a good place to go. Here’s his latest.
When Axios prompted ChatGPT for basic background research on Wealthfront’s confidential IPO filing last week, the bot confidently detailed a Wealthfront investor deck. The problem? It appears to be entirely made up.
Indy media business experts Brian Morrissey and Jacob Cohen Donnelly have built two very successful businesses with both newsletters and face-to-face events. Axios has noticed this and has decided to get into the event space focusing on the economics of publishing, which of course is a topic close to home. Announced this week: an Axios event coming up in September. Hosts: Sara Fischer and Kerry Flynn.
ServiceNow has launched a special report on Fortune to jumpstart strategic spending on AI, illustrating workarounds for implementation problems, and otherwise illuminating the path to integrating AI into software operations. This is a branding exercise, of course, and perhaps is a sign that earned media is just not going get a strategic job done.
AIQ shows a big idea and how to leverage the prestige of Fortune without having to pitch stories to accomplish that same objective: you can just buy shelf space. In the case of AIQ, Fortune hired freelancer Sage Lazzaro — who used to work on staff there to create high-level content. So let’s keep an eye on this project, monitoring how well-respected it is… and whether its content gets surfaced in search engines.
Here are the details — Choose from 5 categories and 30+ subcategories. The awards are being promoted by Bhava Communications, an SWMS subscriber.