Skip to content

>> Strategies

Protocol Shuts Down

Protocol lasted nearly three years. Such a shame. It was a publication that absolutely, positively should have succeeded. Why didn’t it? The official explanation: economic headwinds. Other factors might have been at play.

Read More »

Box CEO Aaron Levie’s Deleted Tweet

PR pros often want executives to be visible on Twitter, which so many journalists glean for insights. There are risks to this — strangely enough, posed by Twitter software itself, as well as Google.

Read More »

Analysis: Emerging Tech Brew

One can see Morning Brew’s overall ambitions in one of its most interesting franchises, Emerging Tech Brew. It has published deep-dives on smart cities, digital health and “the web of the future,” and tutorial “guides” on AI, autonomous vehicles, drones, the cloud and virtual fitting rooms.

Read More »

Analysis: IT Brew

Launched in May 2022, IT Brew is learning what it is. In the early going it is very much a twice-weekly cybersecurity newsletter. Last month, 14 of 17 articles focused on the topic. Each of the 14 was deeply reported, with lots of quotes and links.

Read More »

YOUR ACCOUNT

FRIDGE NOTES

For Years, Forbes Ran A Shadow Web Site That Tricked Advertisers

What a terrific scoop from the WSJ’s Patience Haggin: Forbes for years operated a shadow, tiny-traffic web site — at www3.forbes.com — that housed advertising bought to run on the big-traffic Forbes.com site. Advertisers paid for the real site but were placed on the spammy shadow site. After WSJ broke the story, Forbes took the shadow site offline. One quote from the story: “Imagine if a car dealership slapped a Lexus sticker on an economy Toyota and sold it to you as a Lexus.”

Publishers Using Gen AI To Improve Their Own Search

Digiday’s Sara Guaglione has a great scoop on how several publishers — including the FT, Forbes, Business Insider, The Guardian and others — are using gen AI tools to improve their own search engines. One publisher told Sara that site search historically is “not a widely-used function.”

YOUR ACCOUNT

For subscriptions and other inquiries, please Contact Sam.