How to Pitch Silverlinings
February 16, 2023
6:48 am
Now in its second month, new cloud publication Silverlinings has established itself. Should you approach? Let’s first address the mission.
>> Strategies
PC Week and CIO Show the Way For Silverlinings
February 16, 2023
4:30 am
Back about 40 years ago, certain individuals in corporate America started buying PCs in volume. They may have been IT people, or line-of-business executives, or consultants… the job title didn’t matter.
Generative AI Hasn’t Arrived Quite Yet — But You Can See It From Here
February 9, 2023
9:35 am
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Pitching Contribs to VentureBeat or Quartz At Work? You Must Use The Form.
January 26, 2023
5:42 am
If you’d like to pitch a contribution to VentureBeat or Quartz at Work, you’ll need to fill out a form to do it. Both publications have eliminated the email dialog that so many PR pros have used over the years to build relationships.
Analysis: Why Most Journalists are Staying on Twitter
January 2, 2023
9:39 am
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Analysis: The Challenge of 2023
November 28, 2022
10:47 am
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Tom Krazit, Kate Kaye Share What Works
November 28, 2022
6:09 am
When between jobs, otherwise inaccessible tech editors have the time to explain how they view their own work. When they do, tech PR must take note.
Protocol Shuts Down
November 15, 2022
1:13 pm
Protocol lasted nearly three years. Such a shame. It was a publication that absolutely, positively should have succeeded. Why didn’t it? The official explanation: economic headwinds. Other factors might have been at play.
Four Fortune Formulas for Contributed Content
November 15, 2022
10:37 am
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Box CEO Aaron Levie’s Deleted Tweet
October 27, 2022
9:01 am
PR pros often want executives to be visible on Twitter, which so many journalists glean for insights. There are risks to this — strangely enough, posed by Twitter software itself, as well as Google.
YOUR ACCOUNT
FRIDGE NOTES
Quentin Hardy Interviews Eric Savitz
July 23, 2024
Former NYT reporter and Google Cloud EIC Quentin Hardy also interviewed Eric Savitz about his career and move to GM. Good reading.
27 B2B Newsletters, All In One Place
July 23, 2024
The UK-based newsletter company called Trending Now uses AI to scrape what’s trending across 27 areas of B2B. Press Gazette has additional detail. The company employs ten, none of whom are journalists (by traditional definition).
Union for Mashable, PC Mag and Lifehacker Wins Protection Against Gen AI
July 18, 2024
The full union membership needs to ratify it on July 24, but it looks like no editors can be laid off or suffer a salary cut if the publication goes big in its use of generative AI. More detail here from Neiman.
Gen AI: The Big Fizzle?
July 10, 2024
Goldman Sachs took 32 pages to say pretty much that. The media business may turn out to be an outlier, an industry perfectly suited to synthetic, multilingual words, sounds and images at scale. As for everyone else, well, the global consultancies will learn the truth first because they have rushed to monetize Gen AI — they aren’t yet succeeding.
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July 8, 2024
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