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Tom Krazit Launches ‘Runtime’

“We sure miss Protocol,” enterprise tech PR pros often say. What they mean is, “We sure miss what Tom Krazit brought to the party.” They no longer have to, because last week the former Protocol enterprise editor founded Runtime.

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Darkness On The Edge of Tech

We’ve decided to go ahead and publish selected slides from a presentation we made to a subscriber several weeks ago. We hesitated because some of the slides leaned toward “preachy”; subscribers typically like it when SWMS stays in its lane, delivering cheat sheets and tech media analysis.

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Here’s A Hack for Spotting Cybersecurity Trends

What’s trending in cybersecurity? It’s a good time to know, with the 32nd annual RSA Conference just around the corner. According to newly revamped TechNews, in terms of volume, whats’s trending is the same old damn thing: cyberattacks described in multiple, similar terms.

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‘Fellows’ and ‘Interns’ Make Great Targets

Most PR pros categorize targets by beat, then by publication. There’s another way — by experience. The rookies are happy to be where they are. And quite often they are friendly toward PR, especially when you appear to know a little bit about them.

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FRIDGE NOTES

Refinery29 Buys An Event Company

Another scoop from Sara Fischer at Axios: Refinery29 is “taking over” B2C event brand Beautycon, among the most successful F2F events in the beauty space. The idea is to augment the R29 brand and make the title less vulnerable to a weak advertising market.

News Corp. Is Negotiating With AI Companies

Quoted by the UK-based Press Gazette, News Corp. CEO Robert Thomson said, “Courtship is preferable to courtrooms – we are wooing not suing. But let’s be clear, in my view those who are repurposing our content without approval are stealing.”

The Gen AI titans are currently paying publishers between $1M and $5M a year to train their LLMs on publishers’ content, the Press Gazette reports.

FT Opens Up Its Content to OpenAI

While the NYT pursues its suit against OpenAI, the Financial Times has chosen to license its content to help OpenAI train current and future LLMs. The NYT seems to be on the wrong side of this issue, with the Associated Press and Axel Springer also choosing to see OpenAI as a source of income, rather than an enemy.

Here’s the opposing view, from Press Gazette’s Dominic Young, who advises publishers to play a game of chicken with OpenAI and its LLM competitors.

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