Connie Loizos Succeeds Matthew Panzarino As TechCrunch EIC
August 30, 2023
6:04 pm
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>> Strategies
AI Trends to Watch — Q4 2023
August 16, 2023
6:28 pm
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Beware the Phony Tech News Sites
August 11, 2023
3:03 pm
SWMS agency subscribers increasingly ask us about tech news sites that look legit at a glance, yet there’s something fishy about them.
Larry Dignan Joins Constellation Research to Build News, Analysis and Event Coverage
May 8, 2023
7:49 am
The B2B tech world has a new experience to explore — Constellation Insights from Constellation Research. Its newly hired EIC is Larry Dignan, best known as ZDNet’s former EIC, though he spent the past 17 months overseeing content at Celonis.
What Are Publications Doing With AI? Here’s The Latest Update.
April 20, 2023
7:36 am
Readers have been asking, “What are publications doing with AI? Will AI start to impact my job [in tech PR]?” Based on our research, the answers are (a) they’re not sure yet and (b) not for a very long time.
The New TechNews, and a PR Pitch Model for 2023
April 18, 2023
9:51 am
Search platform TechNews last month introduced features that let users spot trends deep within tech editorial. Launched as IT Database in 2007, TechNews is widely used within tech PR to learn who is writing what.
Tom Krazit Launches ‘Runtime’
April 10, 2023
6:58 am
“We sure miss Protocol,” enterprise tech PR pros often say. What they mean is, “We sure miss what Tom Krazit brought to the party.” They no longer have to, because last week the former Protocol enterprise editor founded Runtime.
Here’s A Hack for Spotting Cybersecurity Trends
March 30, 2023
4:02 am
What’s trending in cybersecurity? It’s a good time to know, with the 32nd annual RSA Conference just around the corner. According to newly revamped TechNews, in terms of volume, whats’s trending is the same old damn thing: cyberattacks described in multiple, similar terms.
‘Fellows’ and ‘Interns’ Make Great Targets
February 27, 2023
8:12 am
Most PR pros categorize targets by beat, then by publication. There’s another way — by experience. The rookies are happy to be where they are. And quite often they are friendly toward PR, especially when you appear to know a little bit about them.
How to Pitch Silverlinings
February 16, 2023
6:48 am
Now in its second month, new cloud publication Silverlinings has established itself. Should you approach? Let’s first address the mission.
YOUR ACCOUNT
FRIDGE NOTES
Cornell Researchers: AI Writes Much of Tier 1’s Thought Leadership…
January 3, 2026
… and rarely reveals it. Roughly 45K opinion recent pieces from Washington Post, New York Times, and Wall Street Journal, are 6.4 times more likely to contain AI-generated content than news articles from the same publications, with many AI-flagged op-eds authored by prominent public figures. Despite this prevalence, Cornell says, “we find that AI use is rarely disclosed: a manual audit of 100 AI-flagged articles found only five disclosures of AI use.”
Tekpon Buys The Next Web from The FT
January 3, 2026
From WebPro News: Romanian software marketplace Tekpon acquired The Next Web (TNW) from the Financial Times, rescuing the tech media brand from closure.
Right-Wing Podcasts: Dare You Pitch Them?
November 24, 2025
The day is coming that you will not be able to avoid framing the targets in terms of red or blue. So far you’ve been able to do that. Those days are coming to a close: large swaths of “the audience” are headed in this direction. If you don’t believe it, read this from Bloomberg. You will never see better reporting than this.
GEO and AEO: Be Careful of What You Promise the Clients
November 19, 2025
Superb reporting from Business Insider on what comes after Google Search. All the experts quizzed. The gist: these technologies and techniques are borderline mythical at this point.
AI-Driven Security Threats: A Threat to Edit ‘Shelf Space’ Too?
November 18, 2025
In the latest installment of Sound Thinking...David Strom, a well-known IT reporter and security expert, discusses the threat of AI tricking security systems and luring them to catastrophe. What will that mean to editors? When will it happen? It’s not an if, it’s a when.
Nieman Labs 2026 Predictions for B2B Media
November 11, 2025
Good vision here from Jay Lauf. Interestingly, Jay suggests that B2B publishing will become a service business to B2B pros, providing value directly to individuals and organizations. Static content is dying very quickly. This is the point of the analysis from this great media organization.