Analysis/Cheat Sheet: Getting Beyond the Grief of the Layoffs
June 8, 2025
12:03 pm
In 1991, back when I was running PC Week, I once flew to New York to meet to with the big boss, Ziff-Davis CEO Eric Hippeau.
>> Strategies
A Profile Isn’t Just a Profile: Inside Fortune’s Portrayal of Nike’s New CEO
January 31, 2025
7:05 am
So you want your CEO profiled in Tier 1? Fortune this month served up a good reminder that the big publications have channels, and a “profile” may come across differently in each, with different PR outcomes.
The Atlantic: Deconstructed Through AI and Ready to Pitch
January 10, 2025
8:42 am
Pitching The Atlantic has never been easy. PR pros always know what trade editors care about. Not so with a highly curated publication such as The Atlantic, still driven by the boundary-free judgment of human storytellers.
Bloomberg Is Missing An Ingredient. Fortune Has It. Tech PR Needs It, Too.
December 19, 2024
6:39 am
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Ron Miller’s Next Act: Boldstart Ventures
December 5, 2024
8:41 am
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Gen AI Sizes Up Fortune’s Allie Garfinkle
November 12, 2024
9:14 am
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SDxCentral Blends AI, Freelancers To Create a New Kind of Publication
November 6, 2024
2:49 am
SDxCentral is doing something brave: it’s overtly using AI to generate copy and dollars, and in a real sense is gambling its future. The 12-year-old B2B edit brand is past the experimenting-with-AI stage — it’s already in the refinement stage.
SWMS Analysis: John Edwards, Informationweek
November 5, 2024
9:39 am
A veteran tech edit freelancer one told SWMS that freelancers are entrepreneurs like any other. Time is money. Profit beats all. Few PR pros pitch with this in mind — but they won’t be able to break through with John Edwards unless they do.
Semafor: How Tomorrow’s Tier 1 Looks Today
October 21, 2024
11:02 am
Semafor turned two this month. Do you care? Probably not. With the exception of OpenAI and other giants, Semafor doesn’t cover tech vendors or their products.
SiliconANGLE Media Launches 27 Awards
October 7, 2024
11:35 am
SiliconANGLE Media has launched the Tech Innovation CUBEd Awards, comprising 27 awards focused on companies, people and products.
YOUR ACCOUNT
FRIDGE NOTES
Right-Wing Podcasts: Dare You Pitch Them?
November 24, 2025
The day is coming that you will not be able to avoid framing the targets in terms of red or blue. So far you’ve been able to do that. Those days are coming to a close: large swaths of “the audience” are headed in this direction. If you don’t believe it, read this from Bloomberg. You will never see better reporting than this.
GEO and AEO: Be Careful of What You Promise the Clients
November 19, 2025
Superb reporting from Business Insider on what comes after Google Search. All the experts quizzed. The gist: these technologies and techniques are borderline mythical at this point.
AI-Driven Security Threats: A Threat to Edit ‘Shelf Space’ Too?
November 18, 2025
In the latest installment of Sound Thinking...David Strom, a well-known IT reporter and security expert, discusses the threat of AI tricking security systems and luring them to catastrophe. What will that mean to editors? When will it happen? It’s not an if, it’s a when.
Nieman Labs 2026 Predictions for B2B Media
November 11, 2025
Good vision here from Jay Lauf. Interestingly, Jay suggests that B2B publishing will become a service business to B2B pros, providing value directly to individuals and organizations. Static content is dying very quickly. This is the point of the analysis from this great media organization.
SWMS ‘Sound Thinking’ Topics: Literacy Rate, Ad Trends
November 9, 2025
America can’t read anymore. The good news: advertisers can advertise against different kinds of emotion in the copy. So even if the numbers of readers drop, there are more ways to attract ads. So perhaps the bad news will get cancelled out by the good. Sam Whitmore and David Strom discuss.
Xania Rockets Up the Charts
September 22, 2025
Can you imagine not needing to be a human being to be a superstar? You may remember Max Headroom. There’s plenty of examples of technology personas, but AI is a different world altogether. Is there a tech media angle to this item? Not really, but here she is — Xania.