Cheat Sheet: SF-Based Edit Targets
October 31, 2024
3:00 am
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SWMS Research: Fortune, TC, WSJ Huge Gainers on TikTok
October 22, 2024
11:38 am
Fortune, TechCrunch, WSJ, NYT and CNBC were the big gainers this year in the 2024 SWMS/TikTok Index. The index comprises 14 editorial brands, all worthy of a pitch. The year-over period studied: Oct. 2023 and Oct. 2024.
Cheat Sheet: Food & Beverage Targets
October 9, 2024
8:15 am
Here are 14 F&B targets, almost exclusively in Tier 1 or close to, These reporters follow the food & beverage industry in a B-to-B way; they are not focused on consumers and consumption.
Cheat Sheet: ‘Predictions 2025’ From Substack Newsletters and Podcasts
September 26, 2024
6:22 am
Here’s a cheat sheet with nine Substack newsletters and seven indie podcasts that offered predictions for 2024. Odds are good they will offer predictions again soon, for 2025. You’ll find the contact info for all 16.
Cheat Sheet: Predictions 2025
September 25, 2024
3:49 pm
This year’s cheat sheet contains 63 entries, up just a bit from 61 last year. Once again, Forbes offers the most potential, with several of its contributors likely to explore what’s to come.
Cheat Sheet: Creator Targets
August 27, 2024
8:24 am
The creator phenomenon is a tough one to simplify for a cheat sheet; this one is equal parts product reviewers and analytical reporters. Then again, multiple entry points can make a cheat sheet more valuable.
Cheat Sheet: Kubernetes Targets
August 27, 2024
5:23 am
Here’s a cheat sheet with 15 targets who cover Kubernetes. It’s a different take on the devops and open source names you already know. Several folks at the New Stack cover Kubernetes — Joab writes the most.
Cheat Sheet: Cloud Targets
August 22, 2024
3:47 pm
Lots of people cover cloud these days but who’s at the core of it? This SWMS cheat sheet offers 17 targets across Tier 1, trades and verticals. The challenge was not to omit obvious go-to’s, but still come up with targets you may not have considered.
Cheat Sheet: Luxury Gift Guides
August 22, 2024
4:07 am
This short-and sweet cheat sheet will guide you to edit shops that produce luxury gift guides. You may get a kick out of the products and services of appeal to the rich.
Cheat Sheet: Design Targets
August 20, 2024
3:44 pm
In B2B, design often refers to silicon and semiconductors. But just as often, it means the art and science of building elegant, successful consumer-facing products and services. This makes it challenging to build a cheat sheet…
YOUR ACCOUNT
FRIDGE NOTES
Right-Wing Podcasts: Dare You Pitch Them?
November 24, 2025
The day is coming that you will not be able to avoid framing the targets in terms of red or blue. So far you’ve been able to do that. Those days are coming to a close: large swaths of “the audience” are headed in this direction. If you don’t believe it, read this from Bloomberg. You will never see better reporting than this.
GEO and AEO: Be Careful of What You Promise the Clients
November 19, 2025
Superb reporting from Business Insider on what comes after Google Search. All the experts quizzed. The gist: these technologies and techniques are borderline mythical at this point.
AI-Driven Security Threats: A Threat to Edit ‘Shelf Space’ Too?
November 18, 2025
In the latest installment of Sound Thinking...David Strom, a well-known IT reporter and security expert, discusses the threat of AI tricking security systems and luring them to catastrophe. What will that mean to editors? When will it happen? It’s not an if, it’s a when.
Nieman Labs 2026 Predictions for B2B Media
November 11, 2025
Good vision here from Jay Lauf. Interestingly, Jay suggests that B2B publishing will become a service business to B2B pros, providing value directly to individuals and organizations. Static content is dying very quickly. This is the point of the analysis from this great media organization.
SWMS ‘Sound Thinking’ Topics: Literacy Rate, Ad Trends
November 9, 2025
America can’t read anymore. The good news: advertisers can advertise against different kinds of emotion in the copy. So even if the numbers of readers drop, there are more ways to attract ads. So perhaps the bad news will get cancelled out by the good. Sam Whitmore and David Strom discuss.
Xania Rockets Up the Charts
September 22, 2025
Can you imagine not needing to be a human being to be a superstar? You may remember Max Headroom. There’s plenty of examples of technology personas, but AI is a different world altogether. Is there a tech media angle to this item? Not really, but here she is — Xania.