Cheat Sheet: SF-Based Edit Targets
October 31, 2024
3:00 am
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SWMS Research: Fortune, TC, WSJ Huge Gainers on TikTok
October 22, 2024
11:38 am
Fortune, TechCrunch, WSJ, NYT and CNBC were the big gainers this year in the 2024 SWMS/TikTok Index. The index comprises 14 editorial brands, all worthy of a pitch. The year-over period studied: Oct. 2023 and Oct. 2024.
Cheat Sheet: Food & Beverage Targets
October 9, 2024
8:15 am
Here are 14 F&B targets, almost exclusively in Tier 1 or close to, These reporters follow the food & beverage industry in a B-to-B way; they are not focused on consumers and consumption.
Cheat Sheet: ‘Predictions 2025’ From Substack Newsletters and Podcasts
September 26, 2024
6:22 am
Here’s a cheat sheet with nine Substack newsletters and seven indie podcasts that offered predictions for 2024. Odds are good they will offer predictions again soon, for 2025. You’ll find the contact info for all 16.
Cheat Sheet: Predictions 2025
September 25, 2024
3:49 pm
This year’s cheat sheet contains 63 entries, up just a bit from 61 last year. Once again, Forbes offers the most potential, with several of its contributors likely to explore what’s to come.
Cheat Sheet: Creator Targets
August 27, 2024
8:24 am
The creator phenomenon is a tough one to simplify for a cheat sheet; this one is equal parts product reviewers and analytical reporters. Then again, multiple entry points can make a cheat sheet more valuable.
Cheat Sheet: Kubernetes Targets
August 27, 2024
5:23 am
Here’s a cheat sheet with 15 targets who cover Kubernetes. It’s a different take on the devops and open source names you already know. Several folks at the New Stack cover Kubernetes — Joab writes the most.
Cheat Sheet: Cloud Targets
August 22, 2024
3:47 pm
Lots of people cover cloud these days but who’s at the core of it? This SWMS cheat sheet offers 17 targets across Tier 1, trades and verticals. The challenge was not to omit obvious go-to’s, but still come up with targets you may not have considered.
Cheat Sheet: Luxury Gift Guides
August 22, 2024
4:07 am
This short-and sweet cheat sheet will guide you to edit shops that produce luxury gift guides. You may get a kick out of the products and services of appeal to the rich.
Cheat Sheet: Design Targets
August 20, 2024
3:44 pm
In B2B, design often refers to silicon and semiconductors. But just as often, it means the art and science of building elegant, successful consumer-facing products and services. This makes it challenging to build a cheat sheet…
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FRIDGE NOTES
SWMS Emailers To Resume Next Week
June 11, 2025
I am currently informing all subscribers personally that SWMS is back. Informing people through an email blast is of course bad form. So I’m going to defer the reintroduction of the SWMS emailers until next week… thank you for your patience.
Axios is Hiring…
June 7, 2025
Axios is hiring a senior tech reporter to cover AI. How long will it take for the “laid-off” to land on their feet? It is already happening.
Next Big Thing: BrainTech
June 5, 2025
From Crunchbase News:
Neuralink’s recent $650 million raise is by far the largest for a neural interface startup on record, but comes as funding to neuroscience startups overall is set to rise sharply this year. All told, funding to the broader category of neuroscience startups totaled $896 million last year and is on track to reach $1.4 billion in 2025.
The Era of ‘Camera-less’ Video
June 4, 2025
From the excellent The Rundown AI newsletter: The future of video content creation is increasingly looking camera-less — with this latest round of upgrades taking avatars from more robotic talking heads to full-fledged actors with more granular control over motion and expressiveness.
Time to get a grip on Veo.
Business Insider Lays Off 20% of Staff
May 30, 2025
The BI culture over the years has been aloof to vendors and definitely PR. Now that many of those affected could use a friend or two, here’s hoping they get the lift they need. Here is the message from BI CEO Barbara Peng.