If you’ve got a telecom announcement coming up, or if a telecom client exec has a half-day to fill in New York, perhaps you’ll find this SWMS cheat sheet helpful.
This updated SWMS cheat sheet on quantum computing offers 12 targets, the vast majority operating overseas. It seems like US tech media is staying away from the topic.
In a refresh of the Sept. 2023 cheat sheet, here are the top 12 current observability targets in terms of influence, and how frequently they cover the topic. Six of the 12 didn’t appear on last year’s list
The New York Times employs 14 tech editors in its San Francisco bureau, supervised by technology editor Pui-Wing Tam and deputy tech editor Jim Kerstetter. How many are actually pitchable?
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Here are 14 targets that follow the world of EVs. Roughly half are based overseas. Could it be that US publications are betting that TVs will flop?
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Fortune, TechCrunch, WSJ, NYT and CNBC were the big gainers this year in the 2024 SWMS/TikTok Index. The index comprises 14 editorial brands, all worthy of a pitch. The year-over period studied: Oct. 2023 and Oct. 2024.
Here are 14 F&B targets, almost exclusively in Tier 1 or close to, These reporters follow the food & beverage industry in a B-to-B way; they are not focused on consumers and consumption.
Here’s a cheat sheet with nine Substack newsletters and seven indie podcasts that offered predictions for 2024. Odds are good they will offer predictions again soon, for 2025. You’ll find the contact info for all 16.
YOUR ACCOUNT
FRIDGE NOTES
This is a must-read article about both Business Insider and Wired being tricked by a phony freelance reporter writing phony stories. If BI and Wired can be fooled, everybody can be fooled.
Veteran tech journalist David Strom is working with a couple of AI developers to understand exactly the nature of his writing as it has unfolded over the years. In this edition of Sound Thinking, David shares his learnings and where everything might go.
It’s been tough to keep track of SDxCentral this year, with the sale… management moves… Here’s a podcast and an article that will help you catch up.. thank you, Ben, for the assistance.
Newly merged TechTarget and Informa this month laid off 10 percent of their employees. Check out the euphemism in the 8-K: “[the] net reduction [will be] up to approximately 10% of the Company’s current global colleague base.” That just beats all, doesn’t it?
Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an advertiser can choose to advertise against a story (or video) that makes you feel good or optimistic or pessimistic. This is where content is headed; and this trend may someday affect the way that you pitch.
