When indie IoT journalist Stacey Higginbotham ceased publishing Stacey On IoT in August 2023, PR pros mourned. Technical and personable, Stacey was in a class by herself. Still, we have found 17 targets worth pitching.
We came up with a half-dozen podcasts that focus on workplace issues. Contact info included. Most are backwaters. Check out the Adam Grant one; he is affiliated with TED.
Here’s a cheat sheet with 15 targets who cover workplace issues, ranging from real estate to DEI. Watch for our companion cheat sheet on newsletters and podcasts that cover this trend.
Here are 20 reporters who have covered the topics of disinformation and misinformation. Our research found that the latter term was covered a bit more than the former. There is currently no difference in the two; the terms seem to be interchangeable.
Here’s a cheat sheet with 19 targets who cover issues related to Gen Z. You’ll see a mix of B2B and B2C names, from newsletters to newspapers.
Here’s a cheat sheet with 24 columnists (and reviewers) who write for WSJ, NYT, Bloomberg and the FT. Columnists are typically tough to pitch, being the creatures of opinion they are.
As a companion piece to our Tier 1 on TikTok cheat sheet (Oct. 22), here’s a look at Tier 1’s presence on YouTube. You’ll see some outliers in the list as well. We organized the cheat sheet by YouTube followers, in descending order.
Entrepreneur Magazine doesn’t make it easy for PR pros. It publishes no masthead, or even an “About Us” page. Determine who’s on staff and who’s a contributor is quite the challenge. This cheat sheet is as close as one can come — featuring eight names.
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FRIDGE NOTES
Can you imagine not needing to be a human being to be a superstar? You may remember Max Headroom. There’s plenty of examples of technology personas, but AI is a different world altogether. Is there a tech media angle to this item? Not really, but here she is — Xania.
This is a must-read article about both Business Insider and Wired being tricked by a phony freelance reporter writing phony stories. If BI and Wired can be fooled, everybody can be fooled.
Veteran tech journalist David Strom is working with a couple of AI developers to understand exactly the nature of his writing as it has unfolded over the years. In this edition of Sound Thinking, David shares his learnings and where everything might go.
It’s been tough to keep track of SDxCentral this year, with the sale… management moves… Here’s a podcast and an article that will help you catch up.. thank you, Ben, for the assistance.
Newly merged TechTarget and Informa this month laid off 10 percent of their employees. Check out the euphemism in the 8-K: “[the] net reduction [will be] up to approximately 10% of the Company’s current global colleague base.” That just beats all, doesn’t it?
