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Cheat Sheet: Smart Cities & Urban Planning

You’ll find this cheat sheet unusual: it comprises 11 targets ranging from Tier 1 to telecom trades to government tech. The intertwined topics of smart cities and urban planning touch technology and society, but also business.

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Here’s Who Has The Most Loyal Readers In Tier 1

Why would tech PR pros care which tier 1 titles have the most loyal readers? Why does loyalty — or the lack thereof — matter? Pitching requires deep knowledge of targets and beats, and that’s about it, right? Here’s why you might care.

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Updated Cheat Sheet: Cybersecurity Podcasts

We offer 19 cybersecurity podcasts, the vast majority being from independent experts. We omitted podcasts produced by vendors (or tried to), and those that were obviously pay-to-play. You’ll find lots of podcasts addressing how to land a job in cybersecurity.

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Paid Content Rate: Solutions Review

If you’ve tried placing a contributed post with Solutions Review lately, you may have learned that the publication no longer runs them for free. Prompted by a request from an SWMS subscriber, we dropped the publication a note.

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deep dive

Update: Paid Content Directory 2024

We’re proud to introduce the SWMS Paid Content Directory 2023. Modeled after our contributed content gatekeepers directory, the resource is designed to help point our subscribers in the right direction when they have budget to spend on “saying it the way you want to.”

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FRIDGE NOTES

Catch Up on SDxCentral

It’s been tough to keep track of SDxCentral this year, with the sale… management moves… Here’s a podcast and an article that will help you catch up.. thank you, Ben, for the assistance.

Layoffs at Informa Techtarget

Newly merged TechTarget and Informa this month laid off 10 percent of their employees. Check out the euphemism in the 8-K: “[the] net reduction [will be] up to approximately 10% of the Company’s current global colleague base.” That just beats all, doesn’t it?

BI Lets You Advertise Against Emotion

Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an advertiser can choose to advertise against a story (or video) that makes you feel good or optimistic or pessimistic. This is where content is headed; and this trend may someday affect the way that you pitch.

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