Updated Cheat Sheet: Semiconductor Reporters
May 24, 2024
9:02 am
Here’s a refresh on our 2022 cheat sheet on semiconductor reporters. We came up with 14 names, mostly in trades, some overseas.
>> Research & Insight
Updated Cheat Sheet: Case Study Reporters
May 21, 2024
3:36 pm
At subscriber request, we refreshed our 2022 cheat sheet on reporters who cover case studies. We dug deeply and uncovered 12, just one fewer than last time.
Cheat Sheet: Renewables Targets
May 6, 2024
3:01 pm
Here are 15 targets who covered renewable energy sometime in 2024. None of the names come from Renewables Now (Bulgaria), Renew Economy (Australia), Energy Live News (UK) or Solar Quarter (India).
Cheat Sheet: Smart Cities & Urban Planning
May 3, 2024
2:46 pm
You’ll find this cheat sheet unusual: it comprises 11 targets ranging from Tier 1 to telecom trades to government tech. The intertwined topics of smart cities and urban planning touch technology and society, but also business.
Cheat Sheet: Network Infrastructure Targets
April 23, 2024
1:44 pm
Here are 15 top reporters expert in the field of network infrastructure. Many are the usual suspects. The audience sizes are small, relative to other tech segments.
Updated Cheat Sheet: Reporters Who Cover Product News
April 22, 2024
11:25 am
By subscriber request, here’s a fresh look at B2B reporters who cover product announcements — 82 in all. “Products” also can mean services — in short, it’s the news in your news cycle that needs to be covered the week it’s announced.
Here’s Who Has The Most Loyal Readers In Tier 1
April 15, 2024
9:16 am
Why would tech PR pros care which tier 1 titles have the most loyal readers? Why does loyalty — or the lack thereof — matter? Pitching requires deep knowledge of targets and beats, and that’s about it, right? Here’s why you might care.
Updated Cheat Sheet: Identity & Access Management
April 11, 2024
9:03 am
Our previous IAM cheat sheet was less than a year old but needed a good scrub. Fewer reporters cover IAM these days. We did find 11, whose names are below. Few were on the last one.
Updated Cheat Sheet: Cybersecurity Podcasts
April 8, 2024
6:27 am
We offer 19 cybersecurity podcasts, the vast majority being from independent experts. We omitted podcasts produced by vendors (or tried to), and those that were obviously pay-to-play. You’ll find lots of podcasts addressing how to land a job in cybersecurity.
Cheat Sheet: Prolific Cybersecurity Reporters
April 6, 2024
1:59 pm
Here’s a cheat sheet on the top 17 most prolific cybersecurity reporters as of April 2024. They are the ones who write more frequently about cybersecurity topics than other beat reporters.
YOUR ACCOUNT
FRIDGE NOTES
GEO and AEO: Be Careful of What You Promise the Clients
November 19, 2025
Superb reporting from Business Insider on what comes after Google Search. All the experts quizzed. The gist: these technologies and techniques are borderline mythical at this point.
AI-Driven Security Threats: A Threat to Edit ‘Shelf Space’ Too?
November 18, 2025
In the latest installment of Sound Thinking...David Strom, a well-known IT reporter and security expert, discusses the threat of AI tricking security systems and luring them to catastrophe. What will that mean to editors? When will it happen? It’s not an if, it’s a when.
Nieman Labs 2026 Predictions for B2B Media
November 11, 2025
Good vision here from Jay Lauf. Interestingly, Jay suggests that B2B publishing will become a service business to B2B pros, providing value directly to individuals and organizations. Static content is dying very quickly. This is the point of the analysis from this great media organization.
SWMS ‘Sound Thinking’ Topics: Literacy Rate, Ad Trends
November 9, 2025
America can’t read anymore. The good news: advertisers can advertise against different kinds of emotion in the copy. So even if the numbers of readers drop, there are more ways to attract ads. So perhaps the bad news will get cancelled out by the good. Sam Whitmore and David Strom discuss.
Xania Rockets Up the Charts
September 22, 2025
Can you imagine not needing to be a human being to be a superstar? You may remember Max Headroom. There’s plenty of examples of technology personas, but AI is a different world altogether. Is there a tech media angle to this item? Not really, but here she is — Xania.
BI, Wired Tricked By AI Freelance ‘Author’
August 21, 2025
This is a must-read article about both Business Insider and Wired being tricked by a phony freelance reporter writing phony stories. If BI and Wired can be fooled, everybody can be fooled.