Cheat Sheet: Non-Traditional Targets for Future of Work
July 21, 2025
9:37 am
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>> Research & Insight
Deep-Dive: Coverage of Q2 Cybersecurity VC Funding
July 20, 2025
12:03 pm
Perhaps you saw Joanna Glasner’s July 16th CrunchBase News story about the spike in cybersecurity funding.
Cybersecurity was a hot area for venture investment in the first half of 2025, with total funding to the space hitting its highest level in three years… overall, we counted at least 11 rounds of $100 million or more for security- and privacy-focused startups in Q2.
Updated Cheat Sheet: Reporters Who Cover Cybersecurity Surveys
July 7, 2025
3:07 pm
Here’s a cheat sheet comprising 11 reporters who recently covered a cybersecurity survey as news. We carried over three targets from our Sept. 2022 cheat sheet; all other names are new.
Reporters Who Cover AI in Search
June 25, 2025
1:13 pm
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Cheat Sheet: Reporters Who Cover Funding News
June 3, 2025
11:58 am
Below are 23 reporters known to cover funding news. The idea behind this cheat sheet is to capture the core group. To do this, we sometimes had to include more than one reporter per publication.
Cheat Sheet: Customer Success Podcasts
February 11, 2025
6:26 am
Here’s a baker’s dozen’s worth of podcasts focused on customer success. Included are podcasts from Forrester and vendor Intercom — those may not be overly pitchable. The rest probably are.
Cheat Sheet: Tier 2 Opportunities in AI
February 11, 2025
4:41 am
A subscriber recently asked for a POV on where the low-hanging fruit was in the world of AI coverage. As subjective as that might be, it’s still worth trying. Who might you suggest?
SWMS ‘Sound Thinking’: Analytics In the Newsroom
February 7, 2025
2:04 pm
Watch and listen as SWMS contributing editor David Strom discusses with Sam Whitmore his analytics experiences at CSO Online and elsewhere. Hear why analytics are both useless and valuable, and be ready to jump on the one thing all passionate PR pros should do upon completing this breezy, under-ten-minute video podcast.
Cheat Sheet: Substack Cybersecurity Targets
February 3, 2025
12:27 pm
Here’s a cheat sheet with ten authors of cybersecurity newsletters on Substack. All are men, and few are Americans.
Cheat Sheet: DC-Based Fintech Reporters
January 29, 2025
6:12 am
How many fintech reporters operate out of Washington, DC? This cheat sheet captures ten, across big titles and trades alike. If you happen to know
YOUR ACCOUNT
FRIDGE NOTES
Cornell Researchers: AI Writes Much of Tier 1’s Thought Leadership…
January 3, 2026
… and rarely reveals it. Roughly 45K opinion recent pieces from Washington Post, New York Times, and Wall Street Journal, are 6.4 times more likely to contain AI-generated content than news articles from the same publications, with many AI-flagged op-eds authored by prominent public figures. Despite this prevalence, Cornell says, “we find that AI use is rarely disclosed: a manual audit of 100 AI-flagged articles found only five disclosures of AI use.”
Tekpon Buys The Next Web from The FT
January 3, 2026
From WebPro News: Romanian software marketplace Tekpon acquired The Next Web (TNW) from the Financial Times, rescuing the tech media brand from closure.
Right-Wing Podcasts: Dare You Pitch Them?
November 24, 2025
The day is coming that you will not be able to avoid framing the targets in terms of red or blue. So far you’ve been able to do that. Those days are coming to a close: large swaths of “the audience” are headed in this direction. If you don’t believe it, read this from Bloomberg. You will never see better reporting than this.
GEO and AEO: Be Careful of What You Promise the Clients
November 19, 2025
Superb reporting from Business Insider on what comes after Google Search. All the experts quizzed. The gist: these technologies and techniques are borderline mythical at this point.
AI-Driven Security Threats: A Threat to Edit ‘Shelf Space’ Too?
November 18, 2025
In the latest installment of Sound Thinking...David Strom, a well-known IT reporter and security expert, discusses the threat of AI tricking security systems and luring them to catastrophe. What will that mean to editors? When will it happen? It’s not an if, it’s a when.
Nieman Labs 2026 Predictions for B2B Media
November 11, 2025
Good vision here from Jay Lauf. Interestingly, Jay suggests that B2B publishing will become a service business to B2B pros, providing value directly to individuals and organizations. Static content is dying very quickly. This is the point of the analysis from this great media organization.