Cheat Sheet: Bloomberg Quicktake Producers and Reporters
January 4, 2021
7:58 pm
Here is a list of 26 reporters and producers affiliated with Bloomberg Quicktake. We’re working on email addresses.
>> Research & Insight
Here are Two Fintech Narratives Adaptable for Any Client
December 1, 2020
10:00 pm
Why did we choose payments and banking for the latest SWMS deep-dive? Everybody buys something. If the payments space doesn’t constitute the largest total available market of all time, it’s close. Banking? For a decade, startups have struggled to monetize those who don’t use banks, or barely use them.
Cheat Sheet: Business TV Bookers/Producers
November 24, 2020
4:23 pm
Updated Apr. 21, here’s an updated cheat sheet on business TV bookers, producers and talent. The focus is on CNBC, Fox Business, Bloomberg and Cheddar.
Cheat Sheet: Pay-to-Play CEO Titles
September 30, 2020
1:27 pm
Now and again we receive a valet request for a list of publications that profile C-title executives for a fee. We hereby present such a list. Web traffic is thin to these titles. Caveat emptor.
Cheat Sheet: National Morning Show Producers
September 27, 2020
8:03 pm
Getting on the morning shows requires exciting visuals and perhaps some pathos — but most of all you’d want to choose the producer with the seniority level most appropriate for the task. That’s the nature of our latest SWMS cheat sheet. Happy hunting.
Why Reporters Would Cover a Survey — and Why They Wouldn’t
July 17, 2018
10:54 am
Tech vendors pour countless hours and dollars into surveys and ask the comms people to publicize the findings. How do you coax busy, skeptical reporters to cover these things? As we did in 2015, we asked reporters to give one reason they’d cover vendor surveys and one reason they wouldn’t. Here’s what they said this time.
YOUR ACCOUNT
FRIDGE NOTES
When Publishers Ditch Readers Altogether…
June 15, 2025
Media analyst Brian Morrissey predicts that many smaller trade publishers and consumer publishers may one day just ditch readers altogether and simply publish to LLMs under contract and make their money that way. It’s a lot simpler than trying to sell ads to a dwindling reader base.
Axios is Hiring…
June 7, 2025
Axios is hiring a senior tech reporter to cover AI. How long will it take for the “laid-off” to land on their feet? It is already happening.
Next Big Thing: BrainTech
June 5, 2025
From Crunchbase News:
Neuralink’s recent $650 million raise is by far the largest for a neural interface startup on record, but comes as funding to neuroscience startups overall is set to rise sharply this year. All told, funding to the broader category of neuroscience startups totaled $896 million last year and is on track to reach $1.4 billion in 2025.
The Era of ‘Camera-less’ Video
June 4, 2025
From the excellent The Rundown AI newsletter: The future of video content creation is increasingly looking camera-less — with this latest round of upgrades taking avatars from more robotic talking heads to full-fledged actors with more granular control over motion and expressiveness.
Time to get a grip on Veo.
Business Insider Lays Off 20% of Staff
May 30, 2025
The BI culture over the years has been aloof to vendors and definitely PR. Now that many of those affected could use a friend or two, here’s hoping they get the lift they need. Here is the message from BI CEO Barbara Peng.