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Cheat Sheet: Consumer Tech Targets

We’re really trying to thread the needle on this one: who are the consumer tech journalists who aren’t necessarily product reviewers, and who don’t specialize in particular products or brands? Simply put, who are the consumer tech generalists?

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Cheat Sheet: Tech Edit Freelancers

Clients want journalists to cover their press conference in Timbuktu and are willing to pay the T&E. You need last-minute help getting the e-book out the door. Where are the freelancers when you need them? Well, they’re right here in the SWMS tech edit freelancer list.

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AI Will Write Your Pitches — Soon

Tired of writing pitches and press releases? AI writes copy these days. This month we used Copy.ai to promote the fictitious Wazoolie Pro, “a hypnotizer that convinces prospects to buy products and services they don’t need.”

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Cheat Sheet: National TV Morning Show Producers

Getting on the morning shows requires exciting visuals and perhaps some pathos — but most of all you’d want to choose the producer with the seniority level most appropriate for the task. That’s the nature of our latest SWMS cheat sheet.

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Cheat Sheet: Editorial Boards

Sometimes it pays to go to the top. If you’re pitching something truly conceptual — something that can make a publication look prescient in the long run — then go to the editorial board. We’ve got a list of six boards for you, with contact info.

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Cheat Sheet: Non-US Publications

We’re starting to get valet requests about non-US publications — what are they and where are they? Here’s a working list of 40 tech publications across 11 countries. Pretty much an even split between B2B and B2C.

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FRIDGE NOTES

When Publishers Ditch Readers Altogether…

Media analyst Brian Morrissey predicts that many smaller trade publishers and consumer publishers may one day just ditch readers altogether and simply publish to LLMs under contract and make their money that way. It’s a lot simpler than trying to sell ads to a dwindling reader base.

Next Big Thing: BrainTech

From Crunchbase News:

Neuralink’s recent $650 million raise is by far the largest for a neural interface startup on record, but comes as funding to neuroscience startups overall is set to rise sharply this year. All told, funding to the broader category of neuroscience startups totaled $896 million last year and is on track to reach $1.4 billion in 2025.

The Era of ‘Camera-less’ Video

From the excellent The Rundown AI newsletter: The future of video content creation is increasingly looking camera-less — with this latest round of upgrades taking avatars from more robotic talking heads to full-fledged actors with more granular control over motion and expressiveness.

Time to get a grip on Veo.

Business Insider Lays Off 20% of Staff

The BI culture over the years has been aloof to vendors and definitely PR. Now that many of those affected could use a friend or two, here’s hoping they get the lift they need. Here is the message from BI CEO Barbara Peng.

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