Skip to content

>> Research & Insight

Cheat Sheet Lite: CEO Awards Opps

This “cheat sheet lite” lists URLs of award opportunities for CEOs. The juice may not be worth the squeeze in that the national opportunities are in obscure titles, and also may involve pay-to-play considerations not readily apparent.

Read More »

Cheat Sheet: Google Cloud Targets

This list of two dozen targets is a roll-up of cloud targets you already know — and perhaps a few you don’t — as well as Google/Alphabet beat reporters in Tier 1. Hope you find it helpful.

Read More »

Cheat Sheet Lite: SMB Targets in Tier 1

Looking for Tier 1 SMB targets? There isn’t a whole lot of SMB activity in Tier 1, in part because in the advertiser’s mind, “small business” means “small budget.” There’s that, plus LinkedIn has taken a lot of oxygen out of the room.

Read More »

YOUR ACCOUNT

FRIDGE NOTES

Catch Up on SDxCentral

It’s been tough to keep track of SDxCentral this year, with the sale… management moves… Here’s a podcast and an article that will help you catch up.. thank you, Ben, for the assistance.

Layoffs at Informa Techtarget

Newly merged TechTarget and Informa this month laid off 10 percent of their employees. Check out the euphemism in the 8-K: “[the] net reduction [will be] up to approximately 10% of the Company’s current global colleague base.” That just beats all, doesn’t it?

BI Lets You Advertise Against Emotion

Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an advertiser can choose to advertise against a story (or video) that makes you feel good or optimistic or pessimistic. This is where content is headed; and this trend may someday affect the way that you pitch.

YOUR ACCOUNT

For subscriptions and other inquiries, please Contact Sam.