>> Research & Insight

Cheat Sheet: Automotive Targets

May 29, 2023 8:55 am

This cheat sheet contains 23 targets ranging from deep-tech to big picture in the world of automotive. EV edit is represented in this list, but only partially.

Cheat Sheet: AI Targets

April 17, 2023 3:18 pm

This cheat sheet is a revision of the one published in August 2022. You’ll find new names among the 21 listed. Definitely new is the appearance of generative AI examples.

Cheat Sheet: Private Equity Reporters

April 6, 2023 4:12 am

Here are 20 reporters who cover private equity as an industry or as part of their core beat. We omitted targets in which PE was a passing mention or incidental detail.

Cheat Sheet: Quantum Computing Targets

March 28, 2023 9:41 am

As a subscriber request, we refreshed our Feb. 2022 cheat sheet and got pretty much all new names — 18 in all. AI and cybersecurity are trends within the quantum category.

Launched in 1843, The Economist has been around longer than public relations itself. For those who pitch stories, it remains as daunting as Kilimanjaro. Yet many executives insist on climbing it. What is PR to do? The publication doesn’t even offer bylines.

Cheat Sheet: Reporters Who Cover B2B Sales Topics

March 16, 2023 1:38 pm

This one is a revamp from our 2021 effort. Three targets remain from that list — the other seven are new to us.

Cheat Sheet: FemTech/Women’s Health

March 15, 2023 3:08 pm

Here’s a cheat sheet with 10 targets who cover women’s health from a digital POV. We found it tough to pin this one down to a specific publishing segment… health trades to some degree.

Cheat Sheet: Supply Chain Reporters

March 9, 2023 6:20 am

“Supply chain” remains an ambiguous term, as it was when last we examined targets back in 2021. Covid isn’t backing up the ports anymore, so there’s no coverage glut there. But supply chain is just as much a devops term these days…

Cheat Sheet: Women in Tech

March 9, 2023 4:45 am

This is an all-new cheat sheet (based on the date above) focused on women in tech. Fortune, Forbes and Fast Company continue to budget resources to the topic. Most publications cover the topic occasionally.

Cheat Sheet: Edit Influencers in M&A

February 15, 2023 2:45 pm

We came up with 25 names of reporters and editors, from the deep trades to the top of Tier 1. Pretty much any CNBC show covers M&A when it breaks, so we omitted that property. We’re pretty sure everyone else is in there, with contact info.

YOUR ACCOUNT

FRIDGE NOTES

Cornell Researchers: AI Writes Much of Tier 1’s Thought Leadership…

January 3, 2026

… and rarely reveals it. Roughly 45K opinion recent pieces from Washington Post, New York Times, and Wall Street Journal, are 6.4 times more likely to contain AI-generated content than news articles from the same publications, with many AI-flagged op-eds authored by prominent public figures. Despite this prevalence, Cornell says, “we find that AI use is rarely disclosed: a manual audit of 100 AI-flagged articles found only five disclosures of AI use.”

Tekpon Buys The Next Web from The FT

January 3, 2026

From WebPro News: Romanian software marketplace Tekpon acquired The Next Web (TNW) from the Financial Times, rescuing the tech media brand from closure.

Right-Wing Podcasts: Dare You Pitch Them?

November 24, 2025

The day is coming that you will not be able to avoid framing the targets in terms of red or blue. So far you’ve been able to do that. Those days are coming to a close: large swaths of “the audience” are headed in this direction. If you don’t believe it, read this from Bloomberg. You will never see better reporting than this.

GEO and AEO: Be Careful of What You Promise the Clients

November 19, 2025

Superb reporting from Business Insider on what comes after Google Search. All the experts quizzed. The gist: these technologies and techniques are borderline mythical at this point.

AI-Driven Security Threats: A Threat to Edit ‘Shelf Space’ Too?

November 18, 2025

In the latest installment of Sound Thinking...David Strom, a well-known IT reporter and security expert, discusses the threat of AI tricking security systems and luring them to catastrophe. What will that mean to editors? When will it happen? It’s not an if, it’s a when.

Nieman Labs 2026 Predictions for B2B Media

November 11, 2025

Good vision here from Jay Lauf. Interestingly, Jay suggests that B2B publishing will become a service business to B2B pros, providing value directly to individuals and organizations. Static content is dying very quickly. This is the point of the analysis from this great media organization.