Cheat Sheet: Reporters Who Cover B2B Sales Topics
March 16, 2023
1:38 pm
This one is a revamp from our 2021 effort. Three targets remain from that list — the other seven are new to us.
>> Research & Insight
Cheat Sheet: FemTech/Women’s Health
March 15, 2023
3:08 pm
Here’s a cheat sheet with 10 targets who cover women’s health from a digital POV. We found it tough to pin this one down to a specific publishing segment… health trades to some degree.
Cheat Sheet: Supply Chain Reporters
March 9, 2023
6:20 am
“Supply chain” remains an ambiguous term, as it was when last we examined targets back in 2021. Covid isn’t backing up the ports anymore, so there’s no coverage glut there. But supply chain is just as much a devops term these days…
Cheat Sheet: Women in Tech
March 9, 2023
4:45 am
This is an all-new cheat sheet (based on the date above) focused on women in tech. Fortune, Forbes and Fast Company continue to budget resources to the topic. Most publications cover the topic occasionally.
Cheat Sheet: Edit Influencers in M&A
February 15, 2023
2:45 pm
We came up with 25 names of reporters and editors, from the deep trades to the top of Tier 1. Pretty much any CNBC show covers M&A when it breaks, so we omitted that property. We’re pretty sure everyone else is in there, with contact info.
Cheat Sheet Lite: Publications Based Overseas
February 15, 2023
8:14 am
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Cheat Sheet: Consumer Tech Podcasts
February 15, 2023
5:36 am
Where are the pitchable consumer tech podcasts? So many of them are produced by people who disregard pitches. So we used our best judgment building this cheat sheet — which ones might you have a ghost of a chance of influencing?
Cheat Sheet ‘Lite’: Tier 1 Paid Councils
February 7, 2023
5:22 am
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Cheat Sheet: Podcasts for CMOs
January 30, 2023
2:11 pm
This cheat sheet is a revamp from our May 2022 research. We found nine additional CMO-related podcasts since then, and none that had lapsed. How unusual. Let us know if we have missed your favorite.
Cheat Sheet: HR and Hiring Verticals
January 23, 2023
2:46 pm
If you’ve ever tried it, you probably know that the HR segment is frustrating to research. Many of the titles hail from overseas. Contact names are hard to obtain (though we did). Paid and earned are blended and barely distinguished.
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FRIDGE NOTES
SWMS ‘Sound Thinking’: David Strom on AI
July 21, 2025
Veteran tech journalist David Strom is working with a couple of AI developers to understand exactly the nature of his writing as it has unfolded over the years. In this edition of Sound Thinking, David shares his learnings and where everything might go.
Catch Up on SDxCentral
July 20, 2025
It’s been tough to keep track of SDxCentral this year, with the sale… management moves… Here’s a podcast and an article that will help you catch up.. thank you, Ben, for the assistance.
Layoffs at Informa Techtarget
July 18, 2025
Newly merged TechTarget and Informa this month laid off 10 percent of their employees. Check out the euphemism in the 8-K: “[the] net reduction [will be] up to approximately 10% of the Company’s current global colleague base.” That just beats all, doesn’t it?
BI Lets You Advertise Against Emotion
July 13, 2025
Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an advertiser can choose to advertise against a story (or video) that makes you feel good or optimistic or pessimistic. This is where content is headed; and this trend may someday affect the way that you pitch.
Just What We Need: An Avalanche of Fake News Sites
July 12, 2025
An avalanche of fake news sites threatens the viability of the web itself. You may need a subscription to read this article, but this publication is definitely worth the money for a subscription.