Updated Cheat Sheet: Bloomberg TV Producers and Talent
October 2, 2023
2:39 pm
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>> Research & Insight
Cheat Sheet: ‘Predictions 2024’
October 2, 2023
11:00 am
By popular demand, here’s a cheat sheet with 59 authors who posted predictions last year and can be expected to do so again. (Last year’s cheat sheet contained 52.)
Cheat Sheet: Project Management Targets
September 26, 2023
3:47 pm
As a product category, project management software has lasted 40 years or more. PM was never marginalized/subsumed by office suites, or forsaken by IT buyers.
Cheat Sheet: Quantum Security Targets
September 12, 2023
4:45 am
In this short and sweet cheat sheet, we’ve got eight targets focused at least in part on quantum security. This is still a nascent field, though the “quantum” term has been bandied about for a decade or two.
Cheat Sheet: ‘AI in Healthcare’ Targets
September 8, 2023
4:32 pm
It’s perhaps a bit surprising that our 13 “AI in healthcare” targets are more or less the usual suspects in healthcare edit. Most trades can’t afford to hire additional reporters just to cover the AI aspects of the healthcare beat.
Cheat Sheet: Banking/Fintech Targets Based in NY
September 6, 2023
7:24 am
Here’s a dozen New York-based targets covering banking or fintech. They’re the reporters you might want to wrangle when a client is “in town” and wants to get together with a reporter for a trend-spotting session.
Cheat Sheet: Personal Finance Reporters
September 5, 2023
10:21 am
Here’s a list of 13 targets focused on personal finance. Remember that Insider has an entire section dedicated to the topic. We present the go-to’s in the field. Please tell us whom we missed and we will add.
Cheat Sheet: Robotics Reporters
August 9, 2023
10:17 am
Here’s the rundown on 21 reporters who cover the fast-growing world of robotics. AI and machine learning are only part of the picture. We chose targets deeply immersed in the technology; as always we lead with the high-readership Tier 1s.
Paid Content Rates: The New Stack
July 18, 2023
6:24 am
Here are the latest paid content rates from The New Stack. The submission below is provided by Benjamin Ball, the publication’s director of sales and account management.
Cheat Sheet: CTO Podcasts
July 5, 2023
4:53 am
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YOUR ACCOUNT
FRIDGE NOTES
When Publishers Ditch Readers Altogether…
June 15, 2025
Media analyst Brian Morrissey predicts that many smaller trade publishers and consumer publishers may one day just ditch readers altogether and simply publish to LLMs under contract and make their money that way. It’s a lot simpler than trying to sell ads to a dwindling reader base.
Axios is Hiring…
June 7, 2025
Axios is hiring a senior tech reporter to cover AI. How long will it take for the “laid-off” to land on their feet? It is already happening.
Next Big Thing: BrainTech
June 5, 2025
From Crunchbase News:
Neuralink’s recent $650 million raise is by far the largest for a neural interface startup on record, but comes as funding to neuroscience startups overall is set to rise sharply this year. All told, funding to the broader category of neuroscience startups totaled $896 million last year and is on track to reach $1.4 billion in 2025.
The Era of ‘Camera-less’ Video
June 4, 2025
From the excellent The Rundown AI newsletter: The future of video content creation is increasingly looking camera-less — with this latest round of upgrades taking avatars from more robotic talking heads to full-fledged actors with more granular control over motion and expressiveness.
Time to get a grip on Veo.
Business Insider Lays Off 20% of Staff
May 30, 2025
The BI culture over the years has been aloof to vendors and definitely PR. Now that many of those affected could use a friend or two, here’s hoping they get the lift they need. Here is the message from BI CEO Barbara Peng.