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SWMS Q&A: Jon Fortt, CNBC

No one interviews more CEOs than Jon Fortt. Now in his 14th year at CNBC, the TV co-anchor and podcaster enjoys interviewing founders too. Jon likes to explore the minds of responsible people — fully responsible, for everything. That’s where the lessons are.

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Q&A: Timothy B. Lee, ‘Understanding AI’

You may be familiar with Timothy B. Lee’s work from The Washington Post, Vox or Ars Technica — he worked at all three. Today Tim is a Substack author well into his second year of “Understanding AI,” a fast-rising analytical newsletter on the hottest topic around.

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Q&A: Eric Savitz, EIC, General Motors

To know Eric Savitz is to like him. Friendly and smart. Versatile. The man spent 27 years in edit, the next six in PR and then returned to edit for another five. Who else has done that, or could?

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SWMS Dossier: Jane Thier, Fortune

At 27, she is one of the important Tier 1 journalists in the business. Important certainly to SWMS readers, because no one writes more CEO profiles than Brooklyn resident Jane Thier.

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Dossier: Ken Yeung, VentureBeat

Ken Yeung has returned to VentureBeat to cover AI as a contributing writer and editor. Tech PR veterans may remember Ken as a VB staff writer in 2015 and 2016. Now he is back. Knowing all about the fast-paced culture VB founder Matt Marshall has built.

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FRIDGE NOTES

SWMS Emailers To Resume Next Week

I am currently informing all subscribers personally that SWMS is back. Informing people through an email blast is of course bad form. So I’m going to defer the reintroduction of the SWMS emailers until next week… thank you for your patience.

Next Big Thing: BrainTech

From Crunchbase News:

Neuralink’s recent $650 million raise is by far the largest for a neural interface startup on record, but comes as funding to neuroscience startups overall is set to rise sharply this year. All told, funding to the broader category of neuroscience startups totaled $896 million last year and is on track to reach $1.4 billion in 2025.

The Era of ‘Camera-less’ Video

From the excellent The Rundown AI newsletter: The future of video content creation is increasingly looking camera-less — with this latest round of upgrades taking avatars from more robotic talking heads to full-fledged actors with more granular control over motion and expressiveness.

Time to get a grip on Veo.

Business Insider Lays Off 20% of Staff

The BI culture over the years has been aloof to vendors and definitely PR. Now that many of those affected could use a friend or two, here’s hoping they get the lift they need. Here is the message from BI CEO Barbara Peng.

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