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Q&A: Derek Thompson, The Atlantic

Derek Thompson quite literally works to save the world. A staff writer at The Atlantic, Derek oversees Progress, the 165-year-old publication’s most recent editorial franchise — and perhaps its most important ever.

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Pitch Advice from 6 at Axios

A recent edition of the new Axios Communicators newsletter offered pitch advice from five Axios reporters and a co-founder. Newsletter author Eleanor Hawkins polled her colleagues on what PR folks need to be told.

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FRIDGE NOTES

Gen AI: The Big Fizzle?

Goldman Sachs took 32 pages to say pretty much that. The media business may turn out to be an outlier, an industry perfectly suited to synthetic, multilingual words, sounds and images at scale. As for everyone else, well, the global consultancies will learn the truth first because they have rushed to monetize Gen AI — they aren’t yet succeeding.

Bloomberg Businessweek Goes Monthly

Now a misnomer, the Businessweek name will stick around for a while longer. Bloomberg is investing big in paper stock and photography. It’ll be a coffee table magazine, showcasing all that Bloomberg does. Now we know why Brad Stone took this new assignment. The first refurbed issue arrives in July.

Semafor Goes AI Crazy

Fourteen of 19 tech stories in the Semafor technology section are about AI. Two of the five outliers were about TikTok’s potential sale. Semafor sells itself on being differentiated. Chasing AI-news-of-the-day won’t achieve that.

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