Pitching The Fortune Five
October 11, 2023
7:48 am
Everyone knows about the Fortune 500. Here’s the Fortune Five — the five reporters that tech PR might want to prioritize.
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Pitching InfoWorld’s ‘Generative AI Insights’ Blog
September 27, 2023
2:27 pm
If you represent a company with an AI story to tell, consider pitching a piece to InfoWorld’s Generative AI Insights blog. Edited by IW executive editor Doug Dineley, Generative AI Insights “provides a venue for technology leaders to explore and discuss the challenges and opportunities presented by generative artificial intelligence.”
SWMS Dossier: James Rundle, WSJ Pro Cybersecurity Vertical
September 11, 2023
5:06 am
You may know James Rundle as the bass player in the NY-based punk rock band called Something Bitter. James is best known as a reporter for the WSJ Pro cybersecurity vertical.
SWMS Dossier: Natasha Mascarenhas, The Information
June 22, 2023
5:56 am
Venture capital reporter Natasha Mascarenhas loves to share, and people care. Perhaps you are among her 46,000 followers on Twitter. Few can post a Tweet like this and get 37 likes and almost 9,500 views.
SWMS Q&A: Victor Dey, Tech Editor, VentureBeat
June 12, 2023
11:11 am
Victor Dey is a data scientist who discovered tech journalism. Often it’s the other way around. In any case, VentureBeat gets the win: Victor writes between 20 and 30 stories a month about AI, data science and cybersecurity — three of the most important beats in B2B — and he does it with authority.
Isabelle Bousquette: Fearless Storyteller, Tireless Reporter
June 5, 2023
2:38 pm
More often than not, studying a reporter’s copy reveals much about the man or woman who wrote it. That’s just not the case with WSJ CIO Journal reporter Isabelle Bousquette.
Q&A: Esther Ajao, AI Reporter, TechTarget
May 7, 2023
9:15 am
TechTarget news writer Esther Ajao covers AI software and systems for SearchEnterpriseAI and occasionally for SearchCustomerExperience. Until she arrived at TechTarget in Sept. 2021, Esther had valuable internships in the TV business but no tech media experience whatever.
SWMS Q&A: Alex Wilhelm, EIC, TechCrunch+
March 22, 2023
9:23 am
Can the Silicon Valley Bank meltdown now seem so long ago? Yet the true fallout has not yet begun. In our Mar. 21 SWMS Q&A, edited for length and clarity — TechCrunch+ EIC Alex Wilhelm gives us a generous glimpse of what it was like to work at TechCrunch that day.
A Bumpy Rollout for The Information’s New Data Vertical
February 23, 2023
2:27 pm
The Information this week launched a premium subscription tier called The Information Pro, and so far is having a bumpy time of it. In published comments, five readers publicly objected to The Information moving its org chart content from the basic tier to The Information Pro.
Q&A: Joe Williams, First Chair Media, Substack
February 7, 2023
8:04 am
Former Bloomberg and Protocol reporter Joe Williams is not your typical pitch target. He does write a weekly Substack newsletter called Billable Hours, in which he writes about enterprise tech topics. But time has marched on…
YOUR ACCOUNT
FRIDGE NOTES
Quentin Hardy Interviews Eric Savitz
July 23, 2024
Former NYT reporter and Google Cloud EIC Quentin Hardy also interviewed Eric Savitz about his career and move to GM. Good reading.
27 B2B Newsletters, All In One Place
July 23, 2024
The UK-based newsletter company called Trending Now uses AI to scrape what’s trending across 27 areas of B2B. Press Gazette has additional detail. The company employs ten, none of whom are journalists (by traditional definition).
Union for Mashable, PC Mag and Lifehacker Wins Protection Against Gen AI
July 18, 2024
The full union membership needs to ratify it on July 24, but it looks like no editors can be laid off or suffer a salary cut if the publication goes big in its use of generative AI. More detail here from Neiman.
Gen AI: The Big Fizzle?
July 10, 2024
Goldman Sachs took 32 pages to say pretty much that. The media business may turn out to be an outlier, an industry perfectly suited to synthetic, multilingual words, sounds and images at scale. As for everyone else, well, the global consultancies will learn the truth first because they have rushed to monetize Gen AI — they aren’t yet succeeding.
Want A Free 1-Month Sub to Big Technology from Alex Kantrowitz?
July 8, 2024
Three free one-month subs are available from SWMS, no catches or gimmicks. Get in touch for details. BT is among the best tech newsletters out there.